SlideShare a Scribd company logo
Alan Mc Shane
@Considiom
Eduardo Herranz
@EduHerranz
#GWC2015
www.considiom.com
You
LSP
Gamification
• Everybody builds
• Think with your hands
• Tell your story
• Listen to other stories
• Ask questions
• Reflection and discussion
Lego® Serious Play®**
@Considiom @EduHerranz #GWC15 #legoseriousplay
You Need This
@Considiom @EduHerranz #GWC15 #legoseriousplay
Tower
@Considiom @EduHerranz #GWC15 #legoseriousplay
@Considiom @EduHerranz #GWC15 #legoseriousplay
STOP!
THINK?
REWARD.
¡A copiar!
@Considiom @EduHerranz #GWC15 #legoseriousplay
@Considiom @EduHerranz #GWC15 #legoseriousplay
STOP!
THINK?
REWARD.
@Considiom @EduHerranz #GWC15 #legoseriousplay
Socialiser Killer
Explorer Achiever
Bartle’s Player Types
Modify
Your player type:
What makes them really tick?
What truly drives them?
How do they behave when fully engaged?
@Considiom @EduHerranz #GWC15 #legoseriousplay
@Considiom @EduHerranz #GWC15 #legoseriousplay
STOP!
THINK?
REWARD.
Knowledge sharing is an activity through
which knowledge (namely, information, skills,
or expertise) is exchanged among people,
friends, families, communities (for example,
Wikipedia), or organizations.
https://en.wikipedia.org/wiki/Knowledge_sharing
@Considiom @EduHerranz #GWC15 #legoseriousplay
We Are Sharing Knowledge
Multinational Company
Consumer goods
15,000 Employees
@Considiom @EduHerranz #GWC15 #legoseriousplay
Help!
A Gamification Solution to
encourage Informal Knowledge
sharing either locally, regionally or
internationally.
@Considiom @EduHerranz #GWC15 #legoseriousplay
@Considiom @EduHerranz #GWC15 #legoseriousplay
•Dynamics: Describe the run-time behaviour of the
mechanics acting on the player over time. This concept is
the nearest to motivation.
•Components: Describe the elements or characteristics of
the game to create mechanics or to give feedback to the
players.
•Mechanics: Describe the rules of the game with
components for creating game dynamics.
•Platforms: Describe the platforms on which to implement
game mechanics.
Brainstorm Building
First individually
Share in smaller groups of 3 or 4
Combine ideas in one model
@Considiom @EduHerranz #GWC15 #legoseriousplay
Share Stories
@Considiom @EduHerranz #GWC15 #legoseriousplay
@Considiom @EduHerranz #GWC15 #legoseriousplay
STOP!
THINK?
REWARD.
You
LSP
Gamification
@Considiom @EduHerranz #GWC15 #legoseriousplay
What?
How?
@Considiom @EduHerranz #GWC15 #legoseriousplay
@Considiom @EduHerranz #GWC15 #legoseriousplay
The!
Winner?
Is.
Keep Playing
Keep Building
@Considiom @EduHerranz #GWC15 #legoseriousplay
Alan Mc Shane
@Considiom
Eduardo Herranz
@EduHerranz
#Gracias
@Considiom @EduHerranz #GWC15 #legoseriousplay

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Slides From Gamification World Congress 2015