This is a presentation analyzing crisis communications in environmental crisis cases. We also discuss corporate social responsibility (CSR) and the affects on the relationship amoung an organisation and its public.

1. Presented by: Tim Svoboda & Chinaka Herbert

2. Case: Häagen-Dazs and Honey Bees
Summarize
Brief summary of crisis
Analyze
The case is analyzed based on PR practices
Familiarize
Two related cases will be assessed based on the
similarities with the Häagen-Dazs case and the steps
they took
Sticking it together
Understanding the effects of the PR practices to these
organizations and those in similar natural crisis
Questions/Discussion

3. Häagen-Dazs loves Honey Bees
SWOT analysis
Häagan-Dazs loves Honey Bees
Pre-crisis
CCD
Crisis
Post Crisis

4. Häagen-Dazs loves Honey Bees and
smart PR practitioners
 Best practices in Crisis Communication (Seeger, 2006)
The 10 best practices
1. Process Approaches and Policy Development
2. Pre-Event Planning
3. Partnerships with the public
4. Listen to the public’s concerns and understand the audience
5. Honesty, Candor, and Openness
6. Collaborate and coordinate with credible sources
7. Meet the needs of the media and remain accessible
8. Communicate with compassion, concern, and empathy
9. Accept Uncertainty and Ambiguity
10. Messages of self-efficacy

5. Timberland Earth Keepers
SWOT analysis
Summary
Similarities to Häagen Dazs case

6. P&G Future Friendly
Summary
SWOT Analysis
Similarities to Häagen-Dazs case
The role of corporate social responsibility

7. How it all sticks together
Corporate Social Responsibility
Best practices in crisis communication (related
cases)
Your role as a PR practitioner
Preparation in environmental crisis is essential
In addition to be prepared, be able to have fun
Do the Honey Bee
ANY QUESTIONS?

8. References
Haagen-Dazs. Help the honey bees. Retrieved from http://www.helpthehoneybees.com/#tv
Helpthehoneybees. (2009, August 21). Do the honey bee [Video file]. Retrieved from
http://www.youtube.com/watch?v=DpyY9_9y9Qw
MagicBulletMedia. (2008, July 10). Haagen dazs loves honey bees [Video file]. Retrieved from
http://www.youtube.com/watch?v=Ih-H6yYfZzw
(n.d.). Timberland earth keepers with cone. Retrieved from
http://prfirms.org/resources/timberland-earthkeepers-with-cone
Paine PR. P&g’s future friendly making conservation second nature. Retrieved from
http://prfirms.org/resources/pg’s-future-friendly-making-conservation-second-nature
Proctor and Gamble. (2012). P&G.com consumer education. Retrieved from
http://www.pg.com/en_US/sustainability/environmental_sustainability/products_packagi
ng/consumer_education.shtml
Seeger, M. W. (2006). Best practices in crisis communication: an expert panel process. Journal
Of Applied Communication Research, 34, 232-244. doi:10.1080/00909880600769944