The document presents a marketing plan for Dewdrops - The Quenchee, a flavored mineral water. It discusses the company vision of providing a premium product for better living. It analyzes the flavored water industry and Dewdrops' strengths as a new concept and weaknesses as newcomers. The plan aims to target middle and upper middle class consumers and tourists with the positioning of "Feel the healthy flavor". It outlines marketing objectives and a strategy covering segmentation, targeting, positioning. The marketing mix discusses products, packaging, pricing using cost-based and market penetration approaches, and promotion through advertising, sales promotions, personal selling and sponsorships.

1. Marketing plan for flavored mineral water
“DEWDROPS- The Quenchee”
Marketing
plan
For
DEWDROPS-
The
Group members:
•Disha Gupta
Quenchee
•Nikhil Dave
•Nutan Singh
•Lokesh Sharma Students PGDM- 2011-2013

2. A
MARKETING
PLAN
DEWDROPS
- The QUENCHEE
“ FEEL THE HEALTHY FLAVOUR”

3. DEWDROPS
 About The Company
 Vision statement
“Premium product for better life”
 Mission statement
 Dedication to work quality environment
 Quality means everything-
Quality assurance systems
 Objectives

4. About the industry
 Situation analysis
 Understanding the industry
 Flavored water industry perspective
 IHWF (International Herbal Water Foundation)
 Competitive analysis
• Points of parity
& points of difference)

5. SWOT ANALYSIS
 Strength
 New Concept
 Innovation
 Weakness
 Newness to the market
 Opportunities
 Upcoming summer season
 No direct competitor
 Threat
 Bisleri and nestle are in process to
introduce

6. Marketing objectives & strategy
 OBJECTIVES
Integrated marketing objective
 MARKETING STRATEGY
Market segmentation
Target market
 Middle and Upper middle class
 Tourists
Positioning
 “Feel the healthy flavour”

7. Marketing mix
 PRODUCT:
Competitive advantage
Product logo
Quality
Features
 PACKAGING:
 PRICE:
Cost based pricing
Market penetration
 PLACEMENT/DISTRIBUTION

8. MARKETING MIX (contd…..)
• PROMOTION
– Advertisement
– Sales Promotion
– Personal Selling
– Sponsorship

9. PRESENTED BY:-
DISHA GUPTA
NIKHIL DAVE
NUTAN SINGH
LOKESH SHARMA