Where are you on your content marketing journey? The path to content marketing nirvana isn't a smooth one. Download this handy map to Content Land to help you on your journey.
Easy-to-follow guide on how to promote a website. Discover:
- Social media bookmarking sites you can use
- Online Directories that matter
- Article Marketing and why it's important
- Where to submit your Press Releases
Easy-to-follow guide on how to promote a website. Discover:
- Social media bookmarking sites you can use
- Online Directories that matter
- Article Marketing and why it's important
- Where to submit your Press Releases
Getting Started on Nextdoor and How to Become a Neighborhood FavoriteSurefire Local
Discover a community of homeowners who are actively recommending your business to their neighborhood...and how to join in on the conversation.
Nextdoor is the only platform that verifies it's users actually live in the area they say they do...meaning you can be sure you're reaching homeowners who are actually in your service area.
Some of the things you'll learn are:
- Ways to use the Nextdoor community to expand your business's reach and play an active role in the areas you serve
- Steps to claim and set up a free Local Page for your business
- Leverage word-of-mouth referrals to build your online reputation
Maggie Georgieva - Jumpstart Your Productivity with HubSpot ProjectsINBOUND
Have you ever wondered what the best steps are to launch your next marketing campaign? Join us to learn how you can use HubSpot Projects and stay product right where you complete your work.
Google Masterclass Part 3: Google Search & SEOSurefire Local
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 3: Google Search & SEO
Your Website in Google's Eyes - Discover how Google views your website and the 9 top aspects of your website to consider when it comes to ranking higher in Google search. Is your website built with structured data, is it secure, is it loading fast enough on mobile?
The Evolution of your perfect Start-up Sales StackPhilip Schweizer
Courtesy of SalesWings (https://www.saleswingsapp.com), discover which sales and marketing technologies you need to adopt at which stage of your start-up. Take a journey how your sales and marketing technology stack will evolve from Day 1 up to day 730 of your start-up or venture.
Conversion Rate Optimization (CRO) is one of the biggest and most effective trends in marketing right now but knowing how to do CRO or where to start can be confusing. Throw in obstacles like low traffic (50,000 monthly visits or less) or the fact most information you find on CRO is B2C or eCommerce-focused and the challenge is even greater. In this presentation, Gabe Wahhab of Square 2 Marketing (Diamond Partner) will walk you through how and where to get started with CRO for low traffic B2B websites.
Workshop: The Future of Home Contractor Websites - How to Convert More Local ...Surefire Local
Watch this online workshop to learn how you can use your website to more effectively engage online visitors and convert the right leads.
Your website and it's search-ability can either make or break a sale. Today, homeowners are most often searching for a nearby home contracting business on their mobile phone or asking their smart speaker device. To help ensure your website appears in these searches across all devices, your website needs to have the correct "signals" built in that Google and other search engines can detect.
Some of the things covered in this workshop are:
- Best practices for building a website that ranks high in local online search
- Mobile vs Desktop and how to optimize for each
- Why WordPress is one of the best platforms for your website
- Why it's absolutely necessary to OWN your website, not rent it
- And much more!
Peep Laja - How to Figure Out What Really Makes Your Website WorkINBOUND
We need to improve the conversion rate of our website. And perhaps conversion rates of our client websites. So how should we go about it? It's easy to get early wins with a crappy (excuse me: under-optimized) website, but how do you ensure that we keep getting wins month after month, year after year? If you think it's a list of "100 proven tactics" of can find in a blog post - you're wrong. What about following best practices? That won't take you far. How about copying successful competitors and market leaders? That doesn't get results. What you need to do is to identify the very specific problems your very specific website has - by following the data. The way to get both short-term and long-term results is in the right process. Pros use processes, amateurs follow tactics - we all know that (right?). We know we should be data-driven, but what does that actually mean? How in very specific terms - should you do data-driven optimization? You will find out in this talk.
Sonja Jefferson's presentation for IR Global Annual Conference 29/9/15.
You can find the link to the 'Does Your Website Say The Right Things' animation here: http://www.valuablecontent.co.uk/does-your-website-say-the-right-things/.
For Clutton Cox Solicitors see: http://www.cluttoncox.co.uk/.
A content strategy case study: Where we started, what we did, what we found, lessons learned. With a strong, solid foundation of knowledge, creating sustainable guidelines comes together more smoothly and easily
You need to know why you're publishing content -- how it meets your users' needs and satisfies your business goals. Once you know this, you can determine how well the content is achieving its objectives, and identify how to improve it.
Getting Started on Nextdoor and How to Become a Neighborhood FavoriteSurefire Local
Discover a community of homeowners who are actively recommending your business to their neighborhood...and how to join in on the conversation.
Nextdoor is the only platform that verifies it's users actually live in the area they say they do...meaning you can be sure you're reaching homeowners who are actually in your service area.
Some of the things you'll learn are:
- Ways to use the Nextdoor community to expand your business's reach and play an active role in the areas you serve
- Steps to claim and set up a free Local Page for your business
- Leverage word-of-mouth referrals to build your online reputation
Maggie Georgieva - Jumpstart Your Productivity with HubSpot ProjectsINBOUND
Have you ever wondered what the best steps are to launch your next marketing campaign? Join us to learn how you can use HubSpot Projects and stay product right where you complete your work.
Google Masterclass Part 3: Google Search & SEOSurefire Local
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 3: Google Search & SEO
Your Website in Google's Eyes - Discover how Google views your website and the 9 top aspects of your website to consider when it comes to ranking higher in Google search. Is your website built with structured data, is it secure, is it loading fast enough on mobile?
The Evolution of your perfect Start-up Sales StackPhilip Schweizer
Courtesy of SalesWings (https://www.saleswingsapp.com), discover which sales and marketing technologies you need to adopt at which stage of your start-up. Take a journey how your sales and marketing technology stack will evolve from Day 1 up to day 730 of your start-up or venture.
Conversion Rate Optimization (CRO) is one of the biggest and most effective trends in marketing right now but knowing how to do CRO or where to start can be confusing. Throw in obstacles like low traffic (50,000 monthly visits or less) or the fact most information you find on CRO is B2C or eCommerce-focused and the challenge is even greater. In this presentation, Gabe Wahhab of Square 2 Marketing (Diamond Partner) will walk you through how and where to get started with CRO for low traffic B2B websites.
Workshop: The Future of Home Contractor Websites - How to Convert More Local ...Surefire Local
Watch this online workshop to learn how you can use your website to more effectively engage online visitors and convert the right leads.
Your website and it's search-ability can either make or break a sale. Today, homeowners are most often searching for a nearby home contracting business on their mobile phone or asking their smart speaker device. To help ensure your website appears in these searches across all devices, your website needs to have the correct "signals" built in that Google and other search engines can detect.
Some of the things covered in this workshop are:
- Best practices for building a website that ranks high in local online search
- Mobile vs Desktop and how to optimize for each
- Why WordPress is one of the best platforms for your website
- Why it's absolutely necessary to OWN your website, not rent it
- And much more!
Peep Laja - How to Figure Out What Really Makes Your Website WorkINBOUND
We need to improve the conversion rate of our website. And perhaps conversion rates of our client websites. So how should we go about it? It's easy to get early wins with a crappy (excuse me: under-optimized) website, but how do you ensure that we keep getting wins month after month, year after year? If you think it's a list of "100 proven tactics" of can find in a blog post - you're wrong. What about following best practices? That won't take you far. How about copying successful competitors and market leaders? That doesn't get results. What you need to do is to identify the very specific problems your very specific website has - by following the data. The way to get both short-term and long-term results is in the right process. Pros use processes, amateurs follow tactics - we all know that (right?). We know we should be data-driven, but what does that actually mean? How in very specific terms - should you do data-driven optimization? You will find out in this talk.
Sonja Jefferson's presentation for IR Global Annual Conference 29/9/15.
You can find the link to the 'Does Your Website Say The Right Things' animation here: http://www.valuablecontent.co.uk/does-your-website-say-the-right-things/.
For Clutton Cox Solicitors see: http://www.cluttoncox.co.uk/.
A content strategy case study: Where we started, what we did, what we found, lessons learned. With a strong, solid foundation of knowledge, creating sustainable guidelines comes together more smoothly and easily
You need to know why you're publishing content -- how it meets your users' needs and satisfies your business goals. Once you know this, you can determine how well the content is achieving its objectives, and identify how to improve it.
A successful content ecosystem takes connections connected content, people, and systems. However, at many organizations, content is created in silos, powered by politics, and not driven by success metrics. It might be outdated or contradictory, have different voices, or be disconnected from audience needs. In those instances, content is a drain and an expense, rather than an asset. This presentation reveals how organizations of different types and sizes created content ecosystems that transformed their content into assets that deliver audience value and drive business success.
The better you understand your content and content owners, the more effectively you can analyze your content and make it better for the long term. This workshop covers common content challenges and the organizational issues that cause them, and then delves into how to create the right kind of inventory and analysis that drive improvements.
Reach your audience with content that they want to see, when they want to see it. Map your content to the different stages of the buyer's journey - awareness, consideration and decision - to ensure you're showing relevant content to leads who are at different stages in the purchasing process.
Hands-on workshop led by Carrie Hane Dennison; Dina Lewis, CAE; and Hilary Marsh geared toward teaching participants to plan, create, and manage content to be found and used anywhere, on any device.
Organizations produce a lot of content and publish it across multiple channels, but does it have a purpose? Does it help meet strategic goals, increase customer value, or help the audience achieve their goals? With a content strategy, teams can:
articulate what content should be published and why
assess the content that exists already
create smart, actionable content in the future
This workshop covered the steps involved in creating a content strategy that works, and how to incorporate content strategy tactics and processes today.
With small group exercises and real-life examples and stories, participants left with ready-to-use ideas.
Associations and nonprofit organizations produce a lot of content and publish it across multiple channels, but does it serve a purpose? Does it help meet strategic goals, increase customer value, or help members grow in their professions? This presentation covers how to create a content strategy that works, as well as how to incorporate content strategy tactics and processes immediately.
Presentation by @carriehd, @dinalew, and me at the Association Media & Publishing 2015 Annual Meeting
Mapping Content to the Entire Customer Journey (CMW 2016)Kevin Briody
Content Marketing World 2016 lunch & learn presentation outlining the Pace approach to developing content experiences that find opportunities for brand content to contribute across all stages of the customer journey.
Marketers now understand that content creation and distribution are not isolated initiatives. Crafting a successful content engagement strategy means understanding how consumers differ based on social platform and tailoring that content appropriately. For instance, Facebook is the best way to reach women between 18 and 29, and success requires instant responsiveness and availability. Tumblr and YouTube are where Millennials hang out, and they don’t rely as much on real-time engagement. Visual content gets more engagement on Pinterest and Instagram, and Twitter is where most people go to complain. How do brands optimize each channel and customize the distribution of content? This is the battleground that will heat up in 2014.
Your organization produces a lot of content, but does it have purpose? Does it help meet strategic goals and encourage member engagement? In this in-depth workshop, learn how to create a content strategy that works. Through small group exercises and real world examples, you will learn to break down content strategy into its parts, build from the information you may already have, and incorporate tactics and processes to make your digital communications successful. Attendees will get access to a workbook of ideas and learn tactics to use in your organization.
Content strategy workshop at the 2015 ASAE Tech Conference, given with Dina Lewis, CAE, president, Distilled Logic LLC and Carrie Hane Dennison, content and digital strategist
Content Design, UI Architecture and Content-UI-MappingWolfram Nagel
When you want to gather, manage and publish content and display it independently on any user interface and/or target channel you need a system that supports “Content Design and Content UI Mapping”. Content and user interfaces can be planned and assembled modularly and structured in a similar manner — comparable to bricks in a building block system. Content basically runs through three steps until it reaches its recipient: Gathering, management and output. A mapping has to occure at the intersections of these three steps.
This is the extended slides version on the topic.
There's also an article on the topic: https://medium.com/@wolframnagel/content-design-and-ui-mapping-a35af8cac3f6#.3ylkxrakf
Content types – the patterns of content in an organization's digital presence – are an essential building block for any effective redesign. However, content strategists, user experience designers, and visual designers have very different understandings of what "content type" means. By coming to a common understanding, these experts can work together to craft a smart, sustainable online presence. There are several purposes for identifying the types of content on a website:
- Identifying content models, which enable better presentation on multiple devices and power dynamically created collections
- Enabling rules for content creation, review, promotion, and expiration
- Making it easier for content creators to choose effective metadata
Technologists and content management systems tend to define content types very broadly, considering them equivalent to templates. Visual designers und user experience designers often define content types in terms of various elements and their size and relation to one another. Content strategists think about what the content is about, what its business rules need to be, and how it is surfaced.
Bringing these perspectives together ensures the most robust definition, conception, and execution of content types. This presentation looks at lots of examples of content types and identifies how they would best work in different environments and for different purposes.
The Marketer's Guide To Customer InterviewsGood Funnel
A step-by-step guide on how to doing customer interviews that reveal revenue-boosting insights. This deck is made exclusively for marketers & copywriters.
10 Ways to Generate a Fountain of Fresh Content IdeasLori Young
Coming up with new and fresh content all the time can be exhausting sometimes. We all run dry from time to time. When the well is empty, here are some ways to get the creative juices flowing again.
Social Media 101—For Professional FoodiesMary Snauffer
Have a food-related business, you're in luck, "food porn" is killing it right now on social media. Learn how to make the most of the trend and grow your business.
This presentation was shared at Crain's 2015 Made In NY Food & Beverage Trade Show
(Got to) give the people what they want - Amazon Search Summit June 2017Charlie Williams
In this talk for Amazon's Search Summit (put together by Sistrix), I took a look at one of the most exciting parts of working in search - building content that you *know* will resonate with your audience through using keyword data.
As a publisher, you can learn what market to expand into by using SEO data as a form of audience research. You can learn what content works (links for people, rankings for Google) and create reader-led content that helps them as the hero in their story through keyword research.
Household, health, and beauty products through a network of independent distributors in the UK, Republic of Ireland, the Netherlands, Spain and Germany. http://mykleeneze.com/raymondwhittaker
Customers For Life - Castle Pines Chamber of CommercePamela Herrmann
As presented to the Castle Pines Chamber of Commerce on June 3, 2015 by Pamela Herrmann, Founder, The Paragon Effect. Host of the Customers For Life Podcast available on iTunes
Did you know that the service industry has the highest turnover rate for employees? What structure do you have in place for the hiring process? Take this class with Millennium’s Tanya Reece to learn how to not only retain your staff, but make them excited and motivated to be a part of the team.
Leveraging the power of Marketing Automation for Sales FunnelsRoy Selbach
Pitchdeck for the Inclusive Prosperity Financial Summit 2019 in Manila, the Philippines.
There’s an urgent need for a more sophisticated approach, in terms of marketing automation & lead generation funnels
7 steps for an increased sales-rate success:
1. Define target audience
2. Develop converting landing page
3. Promote your product/service
4. Retarget visitors
5. Drive conversions
6. Run through nurture streams
7. Close the deal
Need an extra hand with your sales/marketing efforts?
We are a Result-driven Digital Agency based in Hong Kong & Manila. We embrace the power of analytical methods & technologies to always deliver the best possible outcomes for all your digital marketing campaigns.
www.eoi.digital
Do you want to get more out of your webinar? Is your webinar not performing? We have a few quick fixes for you, to enhance your performance almost immediately.
Similar to Map of the content marketing journey (20)
What's stalking you everywhere you go on the internet? A rant from Valuable Content - how to annoy customers and alienate people with the latest trend for remarketing.
For more on this debate, read our latest post: Remarketing Sucks - http://www.valuablecontent.co.uk/remarketing-sucks/.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
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W
ISDOM WAY
{ D I S C O V E R C O N T E N T S T R AT E G Y }
POW•WOWPLAIN
A straighter path – Wisdom Way
Doing some hard thinking and getting your content
strategy straight will make the path easier. You’ll know
what to say, and be able to say it more easily.
13. { T H E P I L G R I M ’ S T R U E P AT H }
W
ISDOM WAY
{ D I S C O V E R C O N T E N T S T R AT E G Y }
POW•WOWPLAIN
Pow Wow Plain – the place you go for some content
marketing wisdom. Take time out with some expert
help. Want to know what your customers want?
Want to know which content will best hit your
sweet spot?
Get your content strategy and plan
straight on Pow Wow Plain, then
head out again on Wisdom Way.
14. PEAK
TOO QUICK TOO SOON
High Altitude Basecamp
Too Quick Too Soon Peak
You may have things clear, but PACE YOURSELF. Launch at warp speed and
you won’t keep it up. 20 blogs a month, new video channel, weekly podcasts –
if you set yourself impossible targets you can end up stranded here.
15. L O N E L Y
C R
GA
Lonely Crag
Often the place where you’ll find the freelancer, steadfastly
turning out content and sharing it alone. Can be effective, but
it’s hard and lonely work. Businesses who leave one person
to handle content marketing alone end up here too.
16. A retreat at can recharge your spirits,
and help you find ways to share the load.
POW•WOWPLAIN
L O N E L Y
C R
GA
17. BOUNTIFUL
BAY
M
ARK
ETIN
G
PEOPLE LOVE
YOUR CONTENT IS
VALUABLE
LANDTHE
RIGHT WORK
Bountiful Bay
You’ve made it to valuable
content marketing nirvana!
Your content is just right,
and your dream customers
are drawn to you.
The system works perfectly.
Your community does your
marketing for you, all you
need to keep doing is carry
on creating the content
people love.
18. W
{ D I S C O V E R C O N T E N T S T R AT E G Y }
POW•WOWPLAIN
And back to Pow Wow Plain again
Business doesn’t stand still. If your market and model changes
(and it probably will – as ours has recently), you’ll need to make
a trip back here to reset your content marketing coordinates.
The thinking and the hard work is fun, but it doesn’t stop!
20. EVERY ADVENTURER NEEDS A GOOD GUIDE
The totally updated, second edition of our book
is published July 3rd 2015. Download a sample
chapter and pre-order via Amazon.
valuablecontent.co.uk
“Valuable Content Marketing goes beyond words and lofty vision.
It tells you what to do. In a landscape growing increasingly
crowded by noise, this gets you to a higher ground.”
Chris Brogan