How to get Real Results for your business with online marketing; a presentation for The Business of Weddings Conference

1. GET REAL! How to get Real Results for your business with online marketing O'Mahony Donnelly Your Success is Our Goal

2. Why are you here?

3. Why are you here? Are you here for the right reasons?

4. Why are you here? Are you here for the right reasons? Determine Your Goals

5. "Award Winning"?

6. "Award Winning"? "in business for over XX years"?

7. "Award Winning"? "#1"? "in business for over XX years"?

8. "Award Winning"? "#1"? "in business for over XX years"? "Leading"?

9. "Award Winning"? "#1"? "in business for over XX years"? "Top 10"? "Leading"?

10. "Award Winning"? "#1"? "in business for over XX years"? 10,000 Followers? "Top 10"? "Leading"?

11. "Award Winning"? "#1"? "in business for over XX years"? 10,000 Followers? 100,000 Likes? "Top 10"? "Leading"?

12. "Award Winning"? "#1"? "in business for over XX years"? 10,000 Followers? 100,000 Likes? "Top 10"? "Leading"? 1,000,000 Hits?

13. WELL DONE!

14. Does it matter to the people who REALLY matter?!

15. Your Target Market

16. Your Target Market

17. Your Target Market

18. Your Target Market

19. Your Target Market Segments

20. Your Target Market Segments Niches

21. Your Target Market Segments Niches Don't forget: Media Industry Groups Any relevant others?

22. Content Strategy

23. What THEY need/want Content Strategy

24. What THEY need/want Content Strategy What YOU provide/ know

25. What THEY need/want Content Strategy What YOU provide/ know Winning Content

26. Content

27. Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS)

28. Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market?

29. Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective!

30. Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective! Blogging and maybe more important Guest Blogging

31. Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective! Blogging and maybe more important Guest Blogging Media Channels YouTube, etc. AudioBoo others?

32. Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective! Blogging and maybe more important Guest Blogging Media Channels YouTube, etc. AudioBoo others? Advertising PPC Directories* others?

33. Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective! Blogging and maybe more important Guest Blogging Media Channels YouTube, etc. AudioBoo others? Advertising PPC Directories* others? Do not forget the mobile web!

34. Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective! Blogging and maybe more important Guest Blogging Media Channels YouTube, etc. AudioBoo others? Advertising PPC Directories* others? Do not forget the mobile web! Review Sites Forums

35. Yeah, but WHEN & HOW am I gonna do all that?

36. Yeah, but WHEN & HOW am I gonna do all that? - schedule - prioritise - delegate - outsource

37. Yeah, but WHEN & HOW am I gonna do all that? - schedule - prioritise - delegate - outsource Find apps, tricks, shortcuts that suit you!

38. Don't Forget Us!

39. Don't Forget Us! When are we online? - Surfing - Socialising - Checking Emails

40. ...and don't forget to MAKE THE SALE!

41. ...and don't forget to MAKE THE SALE! Too Laid Back vs Too Aggressive

42. ...and don't forget to MAKE THE SALE! Too Laid Back vs Too Aggressive "Connections" vs "Contacts"

43. ...and don't forget to MAKE THE SALE! Too Laid Back vs Too Aggressive "Connections" vs "Contacts" Pick Up the Telephone!

44. GET REAL!

45. GET REAL! Your Online Marketing Plan:

46. GET REAL! Your Online Marketing Plan: - Define Your Goals

47. GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market

48. GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market - Determine Your Content Strategy * What you are going to say. * How & Where you are going to say it.

49. GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market - Determine Your Content Strategy * What you are going to say. * How & Where you are going to say it. - Schedule: Daily, Weekly, Annual

50. GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market - Determine Your Content Strategy * What you are going to say. * How & Where you are going to say it. - Schedule: Daily, Weekly, Annual - Assign Tasks & Responsibilities: *Managers *Authors *Editors *Sales *Customer Service *Web Dev/Other Tech

51. GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market - Determine Your Content Strategy * What you are going to say. * How & Where you are going to say it. - Schedule: Daily, Weekly, Annual - Assign Tasks & Responsibilities: *Managers *Authors *Editors *Sales *Customer Service *Web Dev/Other Tech *In-house or Outsource?

52. GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market - Determine Your Content Strategy * What you are going to say. * How & Where you are going to say it. - Schedule: Daily, Weekly, Annual - Assign Tasks & Responsibilities: *Managers *Authors *Editors *Sales *Customer Service *Web Dev/Other Tech *In-house or Outsource? - Analyse Results & Review Your Plan

53. @ann_donnelly www.omahonydonnelly.ie www.e-business.ie Also: LinkedIn Facebook Google+ O'Mahony Donnelly Your Success is Our Goal