Presentation to the Oklahoma Main Street Authority Annual Conference. Ponca City, OK. November 3, 2015

1. C R E AT E b u z z
U N C O M M O N LY A W E S O M E C O N N E C T I O N S

2. C R E AT E b u z zC R E AT E b u z z
• YOUR MARKETING HUB
• HOW TO IDENTIFY & MARKET TO
YOUR PERFECT AUDIENCE
• WEBSITE MUSTS
• FAST FIVE FORMULA FOR EVENT
PROMOTION
WHAT YOU’RE GOING TO LEARN

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WEBSITE MUSTS
10 Tips, Strategies & Hacks

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1LEVERAGE YOUR MOST
IMPORTANT MARKETING ASSET

5. C R E AT E b u z zC R E AT E b u z z
YOUR
WEBSITE
Social
Media
Ratings &
Reviews
PR
Advertising
EmailBlog
Google
Mobile
Marketing

6. C R E AT E b u z zC R E AT E b u z z
2KNOW WHO’S COMING TO YOUR SITE

7. VISITORS
GOVT
MEMBERS
PROSPECTS
DONORSRESIDENTS
RELOCATION
VOLUNTEERS
WHO ARE YOUR STAKEHOLDERS?

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3KNOW WHY THEY’RE COMING

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• Things to do
• Who you are as a community
• What’s important to you
• Do they share values with you
• If they partnered with you, what
could they expect?
• Resources

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4MANAGE YOUR MESSAGE

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To promote and support events, downtown
merchants & economic revitalization
YOUR MISSION:

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–Seminole Main Street
“Fueling The Future. Preserving The Past”
YOUR VISION:

13. YOUR
MISSION
& VISION
HAVE A
LINCH
PIN

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5WHAT ACTION DO YOU WANT
THEM TO TAKE?

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• Do you want them to visit?
• Do you want them to contribute?
• Do you want them to become a member?
• Do you want them to volunteer?
• Sign up for your email updates?
• Follow you in the social networks?

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HOW MANY OF THESE ARE
YOU TELLING THEM TO DO?

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6TELL YOUR STORY

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HOW DO WE TELL THE
STORY IN 3 SECONDS?

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• Imagery is the most effective way
• Think micro AND macro
• Landscapes
• Clocks, lamp posts, side walks, flags, flower boxes
• Cafes
• People having fun
Project vibrancy, charm & be irresistible!

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7CAPTURE THEIR INFORMATION

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• Email marketing is still the highest
converting form of marketing
• You have a highly targeted audience
• You can easily segment the list by their
interests and pinpoint your message
• It’s a way to stay on their radar

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Service providers:
MAIL CHIMP, AWEBER, CONSTANT CONTACT

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8MANAGE THE LAYOUT

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9WEBSITE REMARETING

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R E M A R K E T I N G T O
Y O U R W E B S I T E
V I S I T O R S

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EMAIL MARKETING CHALLENGE

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MANY STEPS TO GET PEOPLE TO COME
BACK TO YOUR WEBSITE
OFFER
OPT IN
MAIL SERVERSPAM/JUNK
COME BACK
TO WEBSITE
CLICK ON
LINK
OPEN EMAIL

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CREATE A VIRTUAL LIST OF WEBSITE VISITORS
They don’t have to fill out any forms
All they have to do is show up

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FACEBOOK WEBSITE RETARGETING

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Allows you to advertise to people who have visited your
website or that have viewed specific pages on your site.
• Highly targeted
• Low cost
• Highly effective
CUSTOM AUDIENCE PIXEL

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10BE MOBILE RESPONSIVE

40. OR

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LOST OPPORTUNTIES
• 57% of mobile users will abandon your site if it takes longer then 3
seconds to load
• 30% will abandon a purchase if your site isn’t optimized for mobile
• You will lose ranking within a Google search if your site isn’t mobile-
responsive

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MOBILE HEALTH CHECK
• Does it load in less than three seconds?
• Does it draw your eye to your key selling points or message?
• Is the content easy to read?
• Is it easy to navigate?
• Is it easy to recognize and activate the call to action?
• Does it provide a good user experience?
• Is it a website you would spend time at if it was not your own?

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Are you mobile responsive?
Take the 3 second test

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“Google Mobile Friendly
Test Tool”

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WEBSITE HOT SEAT

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BREAK!