How to craft original content to stand out and get heard

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The document discusses the results of a study on the effects of exercise on memory and thinking abilities in older adults. The study found that regular exercise can help reduce the decline in thinking abilities that often occurs with age. Specifically, aerobic exercise was shown to improve executive function and memory in adults aged 60-79 who exercised for 30-45 minutes three times per week over the course of a 6-month study period.

How to craft original content to stand out and get heard

A successful content ecosystem takes connections connected content, people, and systems. However, at many organizations, content is created in silos, powered by politics, and not driven by success metrics. It might be outdated or contradictory, have different voices, or be disconnected from audience needs. In those instances, content is a drain and an expense, rather than an asset. This presentation reveals how organizations of different types and sizes created content ecosystems that transformed their content into assets that deliver audience value and drive business success.

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Hands-on workshop led by Carrie Hane Dennison; Dina Lewis, CAE; and Hilary Marsh geared toward teaching participants to plan, create, and manage content to be found and used anywhere, on any device. Organizations produce a lot of content and publish it across multiple channels, but does it have a purpose? Does it help meet strategic goals, increase customer value, or help the audience achieve their goals? With a content strategy, teams can: articulate what content should be published and why assess the content that exists already create smart, actionable content in the future This workshop covered the steps involved in creating a content strategy that works, and how to incorporate content strategy tactics and processes today. With small group exercises and real-life examples and stories, participants left with ready-to-use ideas.

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Associations and nonprofit organizations produce a lot of content and publish it across multiple channels, but does it serve a purpose? Does it help meet strategic goals, increase customer value, or help members grow in their professions? This presentation covers how to create a content strategy that works, as well as how to incorporate content strategy tactics and processes immediately. Presentation by @carriehd, @dinalew, and me at the Association Media & Publishing 2015 Annual Meeting

Marketers now understand that content creation and distribution are not isolated initiatives. Crafting a successful content engagement strategy means understanding how consumers differ based on social platform and tailoring that content appropriately. For instance, Facebook is the best way to reach women between 18 and 29, and success requires instant responsiveness and availability. Tumblr and YouTube are where Millennials hang out, and they don’t rely as much on real-time engagement. Visual content gets more engagement on Pinterest and Instagram, and Twitter is where most people go to complain. How do brands optimize each channel and customize the distribution of content? This is the battleground that will heat up in 2014.

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Your organization produces a lot of content, but does it have purpose? Does it help meet strategic goals and encourage member engagement? In this in-depth workshop, learn how to create a content strategy that works. Through small group exercises and real world examples, you will learn to break down content strategy into its parts, build from the information you may already have, and incorporate tactics and processes to make your digital communications successful. Attendees will get access to a workbook of ideas and learn tactics to use in your organization. Content strategy workshop at the 2015 ASAE Tech Conference, given with Dina Lewis, CAE, president, Distilled Logic LLC and Carrie Hane Dennison, content and digital strategist

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When you want to gather, manage and publish content and display it independently on any user interface and/or target channel you need a system that supports “Content Design and Content UI Mapping”. Content and user interfaces can be planned and assembled modularly and structured in a similar manner — comparable to bricks in a building block system. Content basically runs through three steps until it reaches its recipient: Gathering, management and output. A mapping has to occure at the intersections of these three steps. This is the extended slides version on the topic. There's also an article on the topic: https://medium.com/@wolframnagel/content-design-and-ui-mapping-a35af8cac3f6#.3ylkxrakf

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Content types – the patterns of content in an organization's digital presence – are an essential building block for any effective redesign. However, content strategists, user experience designers, and visual designers have very different understandings of what "content type" means. By coming to a common understanding, these experts can work together to craft a smart, sustainable online presence. There are several purposes for identifying the types of content on a website: - Identifying content models, which enable better presentation on multiple devices and power dynamically created collections - Enabling rules for content creation, review, promotion, and expiration - Making it easier for content creators to choose effective metadata Technologists and content management systems tend to define content types very broadly, considering them equivalent to templates. Visual designers und user experience designers often define content types in terms of various elements and their size and relation to one another. Content strategists think about what the content is about, what its business rules need to be, and how it is surfaced. Bringing these perspectives together ensures the most robust definition, conception, and execution of content types. This presentation looks at lots of examples of content types and identifies how they would best work in different environments and for different purposes.

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It’s hard work getting people to change. The challenge is how to convince your team to work with content in a new way. It almost always boils down to the same thing. It’s this: Without the right motivation to change, people would rather stick to what they know, even if the status quo is more painful, ineffective, and unsatisfying. Like all strategic conversations, understanding your current situation and determining the readiness for change in your organisation is an important first step in getting things done. This presentation highlights how to bring teams together around content via customer journeys to bring a shared vision for your content. Through this approach, you can identify gaps in your current content and highlight opportunities to build a content mix that meets both business and audience goals.

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