The Three Secrets of Content Marketing Success

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Valuable Content Ltd

Sharon Tanton's presentation for Valuable Content at the Digital Buffet conference in Bristol, 8 October 2015

Business

The Three Secrets of Content Marketing Success

Virtually every type of online learning involves some type of data visualization. Some common data visualizations include timelines, process diagrams, linegraphs, bar charts, pie charts, treemap diagrams, dendrograms, cluster diagrams, geographical maps, network graphs, word clouds, word networks, scatter diagrams, scatterplot matrices, intensity matrices, decision trees, and others. Indeed, there is also data in screenshots, photos, drawings, videos, or other types of visuals. Online dashboards contain rich data visualizations to convey dynamic data. Some data, such as big data, may only be conveyed in visuals for human understanding and interpretation; in raw form, the meaning is obscured and elusive. Data visualizations highlight salient aspects of data, and they have to be aligned for particular multi-uses: (1) user awareness and understanding, (2) data analytics, and (3) decision-making. This session defines some best practices for informative and engaging data visualizations for online learning. Original real-world examples are provided from modern software programs.

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