For the West of England Design Forum

1. WEST OF
ENGLAND
DESIGN
FORUM
HOW TO USE TWITTER TO GENERATE BUSINESS
Sonja Jefferson & Sharon Tanton, for the south west design forum 14/3/2013

2. HOW TO WIN BUSINESS ON TWITTER
What we will cover:
• The real purpose of Twitter
• What content works best – 3 local designers getting it right
• How to make your tweets valuable
• Putting some H.E.A.R.T. into your social content
• Valuable tips to take away

3. THE NEW BUYER MENTALITY
ww w.valuablecontent .co.uk

4. LOCAL HEROES
1. @IAINCLARIDGE
2. @THISISYOKE
3. @RACHELGOODCHILD

5. VALUABLE TWITTER CONTENT IS…
ww w.valuablecontent .co.uk

6. TWITTER BASICS
1. Fill in your Twitter profile completely, including photo (of you)
2. Find people to follow. Follow back. Be polite, thank you!
3. RT, @, DM, # - get up to speed with the lingo
4. Show up regularly
5. Don’t get carried away with auto-tweeting; show up in person
6. Retweet others
7. But don’t be a lazy retweeter – comment
8. If you want to be retweeted leave room for a comment
9. You don’t have to read every tweet in your stream
10. Share valuable content

7. TWITTER FOR BUSINESS
1. Write for you clients: help; don’t sell
2. Twitter needs a blog
3. Have something to say – stay on message (most of the time)
4. Court the followers you want & follow your clients
5. Relevant hashtags help people find your content #twittertip
6. Know your clients’ timetable: play to that
7. Pick your time – don’t swim against the tide
8. Headlines matter – think like a journo
9. Engage – listen, talk, ask questions
10. Be a good citizen – it’s ‘commercial karma’

8. WHAT TWEETS WILL YOUR
CLIENTS VALUE?
www.valuablecontent.co.uk

9. TWITTER: BE VALUABLE, WIN BUSINESS
Email me for a copy of these slides and a FREE chapter from Valuable
Content Marketing sonja@valuablecontent.co.uk
• Come and say hello on Twitter @sonjajefferson and @sjtanton
• More social media tips at www.valuablecontent.co.uk
BE GENEROUS, GET CREATIVE!
the very best of luck