The Evolution of your perfect Start-up Sales Stack

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Arm your Start-up with a
Sales Technology Stack
from Day 1

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This Know-How Booster is
courtesy of
visit www.saleswingsapp.com

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Why does Sales Technology
matter for Start-ups?
Courtesy of www.saleswingsapp.com - visit us!

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Well, want to sell more?

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Sales Digitization is real.

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Sales & Marketing Technologies represent a massive
market... for the investors in the room | 100bn+ US$
SalesWingsis raisingfunds - getin touch!

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Lesson #1 - Invest in Sales Technology. Think ROI.

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Lesson #2 - Automate whatever you can.

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Lesson #3 - Trial & Error.

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Day 1 Day 730
The Evolution of your Sales Stack

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Day 1 Contacts are Gold
gather ALL your contacts in an Excel

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Day 1
LinkedIn Premium
www.linkedin.com
● Make a perfect profile
● Your headline is an advertisement!
● Go premium > start connecting
● Import contacts

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Day 2
FullContact - Contact cleaning.
www.fullcontact.com
● Import your contact list
● Wait 24h
● Export to XLS

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Day 3 CRM - Pipedrive
Pipedrive | Prosperworks | OnePageCRM
www.pipedrive.com
● Import your contacts
● Create 2 pipelines: Investors & Clients
● Stay organized

Confidential Courtesy of www.saleswingsapp.com - visit us!
Time for your first digital sales material - a Website!
Not good for sales!

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Day 4 Website: A One Pager
Where you can send people to.
www.launchrock.com
● The Minimum!
● Tagline of your business
● Share when possible

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Day 5 Website: Wordpress
The only real choice
www.wordpress.com
● Hosting on Siteground
● Flexible, scalable, affordable
● Great design theme: HOWL
● Answer: Who, what, why

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Day 5 Time for your first Sales Tool - Website Chat!
Crisp / Olark / Drift
https://crisp.im/en/
● Schedule engaging questions
● Be friendly
● Ask for feedback?
● Is our message clear?

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Day 5 Get ready to communicate: Mailchimp
Email marketing
www.mailchimp.com
● Super connected (think stack)
● Get a free account
● Create 2 lists: “all contacts” / “website”

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Day 6 Let them sign-up with a form!
Mailchimp4Wordpress
https://mc4wp.com/
● Sign-up forms for your website!
● Invite the visitors for a launch list
● Create a “call me back” form

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Monarch: Let them share on social media!
https://www.elegantthemes.com/plugins/monarch/
● Excited visitors will be able to share your website
● Simple and beautiful plugin
Day 6

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HOTJAR: Collect feedback!
https://www.hotjar.com
● Pop-up with question
● Simple way to get feedback
● i.e.: “How do you like the website?”
Day 6

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Must have: Google Analytics.
https://analytics.google.com
● Understand your traffic growth
● Where do my visitors come from?
● What pages are popular? unpopular?
Day 6

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Leadfeeder: Who visited my website?
www.leadfeeder.com
● Lead generation!
● Shows you which companies visit your
website
● Connects to Google Analytics
Day 6

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Day 9 Ask for Permission!
Write to all your existing network. Offer to opt OUT, not in.
www.mailchimp.com
● Get a free account
● Create 2 lists: “all contacts” / “website”

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Day 10 Chrome Extension: Dux Soup
Visits LinkedIn profiles and makes you show up on their feed
www.dux-soup.com
● Visits LinkedIn profiles for you
● They will see you in their “who’s viewed
your profile section”
● Easy way to get attention

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Create your first content!
“10 things you didn’t know about… “
Content generates lead!
● Provide a list of tips in a PDF
● Require the website visitors to give their
email address to download it
● Add them to Mailchimp list > send
automated follow-up email
Day 20

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Example: Get this Presentation!
www.saleswingsapp.com/start-up-sales-stack

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Simple Automation Flow!
Contact data get shared throughout.
Day 20

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Day 20
Congrats! You have a sales-oriented website...

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Day 5
Ready to contact some people!

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Day 30
Gmail / The only choice for Sales!
https://gsuite.google.com
● Integrates with many sales tools!
● High productivity
● Affordable

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Skype & Numbers
Phone numbers in key markets. 3US$ / month!
www.skype.com
● Get numbers in key markets (countries)
● Affordable, instantly set up!
● Sales happens on the phone...
Day 30

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SalesWings (free trial)
Track your leads’ website visits & prioritize the hottest leads.
https://gsuite.google.com
● Integrates with many key sales tools!
● High productivity
● Affordable
www.saleswingsapp.com
● Notifies you when your contacts visit your
website
● Shows you who is most interested
● Connects seamlessly to Gmail, Pipedrive
and Mailchimp
Day 30

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Go Premium for FullContact
Automatic contact capture in Gmail.
● Your first automation
● Automatically collects contacts!
● Keeps Google Contacts up to date
● Pushes contacts to other tools
Day 30

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Put some meat on your website!
Answer “who, what, why” in a simple way.
● Create sections per product / service
● This gives you analytics about what your
website visitors are most interested in
● Allows you to track what, which lead is
interested in with Saleswings
Day 65

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Day 80 Time for some Outbound Email Cadences
Automated, personalized email outreach.
Day 0 +3 days +7 days +21 days

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Time for some Outbound Email Cadences
- start with your existing contacts!
Cadence Tool + Website + Website Tracking + Meeting Booking
Day 80

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A fully automated Outbound Process
From email to booking...
Day 0 +3 days +7 days
Day 80

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Meeting scheduling for cadence!
Calendly.com | www.x.ai
Day 80

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Meeting Management & Personal Assistant!
Web Conference /
Sales Call Software
Follow-up
email with
Template
Day 90
Briefing

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Follow-up as often as you want with Rebump!
www.rebump.cc
Follow-up
Email
Day 90

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Need more contacts? Prospect Contact List Creation
InsideView | Prospectify | Email Hunter | Lead Genius | Growbots
Day 90
Buy Build HireCombo

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Day 90
Congrats! You’re a real sales pro now...

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Day 130
Don’t forget the basics!
Google Remarketing

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Day 180
Don’t forget the basics!
MailChimp Newsletter Drip - Basic Marketing Automation
Send monthly knowledge pieces to your newsletter subscribers
+30 days +30 days +30 days

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Day 365 More robust Outbound platforms needed?
Salesloft / Outreach / Salestools.io
www.salesloft.com
● Advanced email cadences
● Built in phone dialer
● Features for sales managers

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Day 365 Twitter Automation?
Reaches out to segment audience with series of actions.
www.socedo.com
● Automated Social Media Outreach
● Accurate targeting
● Good when clear target market

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Day 5
Leverage your customers!

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Day 425 Identify Promoters (NPS) using Asknicely.com
Who will promote you?
https://www.asknicely.com/
● Automated outreach to measure happiness
● Gives you important statistics about how
good you work
● Good feedback for team & investors

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Day 425 Let your clients sell for you!
Influitive / Refersion / GetAmbassador
www.influitive.com / www.refersion.com
● Automated Social Media Outreach
● Accurate targeting
● Good when clear target market

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Day 510 Bigger is better? Sometimes it’s time to upgrade.
Salesforce. Pardot. InsideSales.
CRM Predictive Lead
Prioritization
Marketing
Automation

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Day 730
And now what?
New tools constantly coming - stay up to date!
Blog: www.smartsellingtools.com
Conference: www.saastrannual.com

Confidential Courtesy of www.saleswingsapp.com - visit us!
So, what’s the cost?
1000+ % ROI

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Get started today.
This Know-How Booster is
courtesy of...
visit www.saleswingsapp.com
Your central place to take deal-winning action.

The Evolution of your perfect Start-up Sales Stack

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