The document discusses the Inspire Foundation's use of social media and new technologies to reach young people in need of support. It explains that Inspire aims to connect, collaborate with, and create content for young people by using the online platforms and devices they commonly use like social networks, mobile phones, games, and blogs. One of Inspire's flagship programs is ReachOut.com, which provides mental health information, support, resources, and an online community for young people. The document also offers guidance on developing an effective social media strategy targeted at young audiences.
Nhs change day a grassroots social movement - presentation by Jackie Lynton...NHSChangeDay
NHS Change Day is a grassroots social movement built on social media.
This presentation was made to the Association of Healthcare Communications and Marketing Annual Meeting in November 2014 by Jackie Lynton - Head of Transformation
NHS Horizons Group NHS IQ - and Joe McCrea - Social Media Lead for NHS Change Day -
A content strategy case study: Where we started, what we did, what we found, lessons learned. With a strong, solid foundation of knowledge, creating sustainable guidelines comes together more smoothly and easily
Sonja Jefferson's presentation for IR Global Annual Conference 29/9/15.
You can find the link to the 'Does Your Website Say The Right Things' animation here: http://www.valuablecontent.co.uk/does-your-website-say-the-right-things/.
For Clutton Cox Solicitors see: http://www.cluttoncox.co.uk/.
Nhs change day a grassroots social movement - presentation by Jackie Lynton...NHSChangeDay
NHS Change Day is a grassroots social movement built on social media.
This presentation was made to the Association of Healthcare Communications and Marketing Annual Meeting in November 2014 by Jackie Lynton - Head of Transformation
NHS Horizons Group NHS IQ - and Joe McCrea - Social Media Lead for NHS Change Day -
A content strategy case study: Where we started, what we did, what we found, lessons learned. With a strong, solid foundation of knowledge, creating sustainable guidelines comes together more smoothly and easily
Sonja Jefferson's presentation for IR Global Annual Conference 29/9/15.
You can find the link to the 'Does Your Website Say The Right Things' animation here: http://www.valuablecontent.co.uk/does-your-website-say-the-right-things/.
For Clutton Cox Solicitors see: http://www.cluttoncox.co.uk/.
You need to know why you're publishing content -- how it meets your users' needs and satisfies your business goals. Once you know this, you can determine how well the content is achieving its objectives, and identify how to improve it.
A successful content ecosystem takes connections connected content, people, and systems. However, at many organizations, content is created in silos, powered by politics, and not driven by success metrics. It might be outdated or contradictory, have different voices, or be disconnected from audience needs. In those instances, content is a drain and an expense, rather than an asset. This presentation reveals how organizations of different types and sizes created content ecosystems that transformed their content into assets that deliver audience value and drive business success.
The better you understand your content and content owners, the more effectively you can analyze your content and make it better for the long term. This workshop covers common content challenges and the organizational issues that cause them, and then delves into how to create the right kind of inventory and analysis that drive improvements.
Reach your audience with content that they want to see, when they want to see it. Map your content to the different stages of the buyer's journey - awareness, consideration and decision - to ensure you're showing relevant content to leads who are at different stages in the purchasing process.
Hands-on workshop led by Carrie Hane Dennison; Dina Lewis, CAE; and Hilary Marsh geared toward teaching participants to plan, create, and manage content to be found and used anywhere, on any device.
Organizations produce a lot of content and publish it across multiple channels, but does it have a purpose? Does it help meet strategic goals, increase customer value, or help the audience achieve their goals? With a content strategy, teams can:
articulate what content should be published and why
assess the content that exists already
create smart, actionable content in the future
This workshop covered the steps involved in creating a content strategy that works, and how to incorporate content strategy tactics and processes today.
With small group exercises and real-life examples and stories, participants left with ready-to-use ideas.
Associations and nonprofit organizations produce a lot of content and publish it across multiple channels, but does it serve a purpose? Does it help meet strategic goals, increase customer value, or help members grow in their professions? This presentation covers how to create a content strategy that works, as well as how to incorporate content strategy tactics and processes immediately.
Presentation by @carriehd, @dinalew, and me at the Association Media & Publishing 2015 Annual Meeting
Where are you on your content marketing journey? The path to content marketing nirvana isn't a smooth one. Download this handy map to Content Land to help you on your journey.
Mapping Content to the Entire Customer Journey (CMW 2016)Kevin Briody
Content Marketing World 2016 lunch & learn presentation outlining the Pace approach to developing content experiences that find opportunities for brand content to contribute across all stages of the customer journey.
Marketers now understand that content creation and distribution are not isolated initiatives. Crafting a successful content engagement strategy means understanding how consumers differ based on social platform and tailoring that content appropriately. For instance, Facebook is the best way to reach women between 18 and 29, and success requires instant responsiveness and availability. Tumblr and YouTube are where Millennials hang out, and they don’t rely as much on real-time engagement. Visual content gets more engagement on Pinterest and Instagram, and Twitter is where most people go to complain. How do brands optimize each channel and customize the distribution of content? This is the battleground that will heat up in 2014.
Your organization produces a lot of content, but does it have purpose? Does it help meet strategic goals and encourage member engagement? In this in-depth workshop, learn how to create a content strategy that works. Through small group exercises and real world examples, you will learn to break down content strategy into its parts, build from the information you may already have, and incorporate tactics and processes to make your digital communications successful. Attendees will get access to a workbook of ideas and learn tactics to use in your organization.
Content strategy workshop at the 2015 ASAE Tech Conference, given with Dina Lewis, CAE, president, Distilled Logic LLC and Carrie Hane Dennison, content and digital strategist
Content Design, UI Architecture and Content-UI-MappingWolfram Nagel
When you want to gather, manage and publish content and display it independently on any user interface and/or target channel you need a system that supports “Content Design and Content UI Mapping”. Content and user interfaces can be planned and assembled modularly and structured in a similar manner — comparable to bricks in a building block system. Content basically runs through three steps until it reaches its recipient: Gathering, management and output. A mapping has to occure at the intersections of these three steps.
This is the extended slides version on the topic.
There's also an article on the topic: https://medium.com/@wolframnagel/content-design-and-ui-mapping-a35af8cac3f6#.3ylkxrakf
Content types – the patterns of content in an organization's digital presence – are an essential building block for any effective redesign. However, content strategists, user experience designers, and visual designers have very different understandings of what "content type" means. By coming to a common understanding, these experts can work together to craft a smart, sustainable online presence. There are several purposes for identifying the types of content on a website:
- Identifying content models, which enable better presentation on multiple devices and power dynamically created collections
- Enabling rules for content creation, review, promotion, and expiration
- Making it easier for content creators to choose effective metadata
Technologists and content management systems tend to define content types very broadly, considering them equivalent to templates. Visual designers und user experience designers often define content types in terms of various elements and their size and relation to one another. Content strategists think about what the content is about, what its business rules need to be, and how it is surfaced.
Bringing these perspectives together ensures the most robust definition, conception, and execution of content types. This presentation looks at lots of examples of content types and identifies how they would best work in different environments and for different purposes.
How to use content mapping to collaborate: CSInc - Gather Content Webinar 2016Content Strategy Inc.
It’s hard work getting people to change. The challenge is how to convince your team to work with content in a new way. It almost always boils down to the same thing.
It’s this:
Without the right motivation to change, people would rather stick to what they know, even if the status quo is more painful, ineffective, and unsatisfying.
Like all strategic conversations, understanding your current situation and determining the readiness for change in your organisation is an important first step in getting things done.
This presentation highlights how to bring teams together around content via customer journeys to bring a shared vision for your content.
Through this approach, you can identify gaps in your current content and highlight opportunities to build a content mix that meets both business and audience goals.
The Marketer's Guide To Customer InterviewsGood Funnel
A step-by-step guide on how to doing customer interviews that reveal revenue-boosting insights. This deck is made exclusively for marketers & copywriters.
You need to know why you're publishing content -- how it meets your users' needs and satisfies your business goals. Once you know this, you can determine how well the content is achieving its objectives, and identify how to improve it.
A successful content ecosystem takes connections connected content, people, and systems. However, at many organizations, content is created in silos, powered by politics, and not driven by success metrics. It might be outdated or contradictory, have different voices, or be disconnected from audience needs. In those instances, content is a drain and an expense, rather than an asset. This presentation reveals how organizations of different types and sizes created content ecosystems that transformed their content into assets that deliver audience value and drive business success.
The better you understand your content and content owners, the more effectively you can analyze your content and make it better for the long term. This workshop covers common content challenges and the organizational issues that cause them, and then delves into how to create the right kind of inventory and analysis that drive improvements.
Reach your audience with content that they want to see, when they want to see it. Map your content to the different stages of the buyer's journey - awareness, consideration and decision - to ensure you're showing relevant content to leads who are at different stages in the purchasing process.
Hands-on workshop led by Carrie Hane Dennison; Dina Lewis, CAE; and Hilary Marsh geared toward teaching participants to plan, create, and manage content to be found and used anywhere, on any device.
Organizations produce a lot of content and publish it across multiple channels, but does it have a purpose? Does it help meet strategic goals, increase customer value, or help the audience achieve their goals? With a content strategy, teams can:
articulate what content should be published and why
assess the content that exists already
create smart, actionable content in the future
This workshop covered the steps involved in creating a content strategy that works, and how to incorporate content strategy tactics and processes today.
With small group exercises and real-life examples and stories, participants left with ready-to-use ideas.
Associations and nonprofit organizations produce a lot of content and publish it across multiple channels, but does it serve a purpose? Does it help meet strategic goals, increase customer value, or help members grow in their professions? This presentation covers how to create a content strategy that works, as well as how to incorporate content strategy tactics and processes immediately.
Presentation by @carriehd, @dinalew, and me at the Association Media & Publishing 2015 Annual Meeting
Where are you on your content marketing journey? The path to content marketing nirvana isn't a smooth one. Download this handy map to Content Land to help you on your journey.
Mapping Content to the Entire Customer Journey (CMW 2016)Kevin Briody
Content Marketing World 2016 lunch & learn presentation outlining the Pace approach to developing content experiences that find opportunities for brand content to contribute across all stages of the customer journey.
Marketers now understand that content creation and distribution are not isolated initiatives. Crafting a successful content engagement strategy means understanding how consumers differ based on social platform and tailoring that content appropriately. For instance, Facebook is the best way to reach women between 18 and 29, and success requires instant responsiveness and availability. Tumblr and YouTube are where Millennials hang out, and they don’t rely as much on real-time engagement. Visual content gets more engagement on Pinterest and Instagram, and Twitter is where most people go to complain. How do brands optimize each channel and customize the distribution of content? This is the battleground that will heat up in 2014.
Your organization produces a lot of content, but does it have purpose? Does it help meet strategic goals and encourage member engagement? In this in-depth workshop, learn how to create a content strategy that works. Through small group exercises and real world examples, you will learn to break down content strategy into its parts, build from the information you may already have, and incorporate tactics and processes to make your digital communications successful. Attendees will get access to a workbook of ideas and learn tactics to use in your organization.
Content strategy workshop at the 2015 ASAE Tech Conference, given with Dina Lewis, CAE, president, Distilled Logic LLC and Carrie Hane Dennison, content and digital strategist
Content Design, UI Architecture and Content-UI-MappingWolfram Nagel
When you want to gather, manage and publish content and display it independently on any user interface and/or target channel you need a system that supports “Content Design and Content UI Mapping”. Content and user interfaces can be planned and assembled modularly and structured in a similar manner — comparable to bricks in a building block system. Content basically runs through three steps until it reaches its recipient: Gathering, management and output. A mapping has to occure at the intersections of these three steps.
This is the extended slides version on the topic.
There's also an article on the topic: https://medium.com/@wolframnagel/content-design-and-ui-mapping-a35af8cac3f6#.3ylkxrakf
Content types – the patterns of content in an organization's digital presence – are an essential building block for any effective redesign. However, content strategists, user experience designers, and visual designers have very different understandings of what "content type" means. By coming to a common understanding, these experts can work together to craft a smart, sustainable online presence. There are several purposes for identifying the types of content on a website:
- Identifying content models, which enable better presentation on multiple devices and power dynamically created collections
- Enabling rules for content creation, review, promotion, and expiration
- Making it easier for content creators to choose effective metadata
Technologists and content management systems tend to define content types very broadly, considering them equivalent to templates. Visual designers und user experience designers often define content types in terms of various elements and their size and relation to one another. Content strategists think about what the content is about, what its business rules need to be, and how it is surfaced.
Bringing these perspectives together ensures the most robust definition, conception, and execution of content types. This presentation looks at lots of examples of content types and identifies how they would best work in different environments and for different purposes.
How to use content mapping to collaborate: CSInc - Gather Content Webinar 2016Content Strategy Inc.
It’s hard work getting people to change. The challenge is how to convince your team to work with content in a new way. It almost always boils down to the same thing.
It’s this:
Without the right motivation to change, people would rather stick to what they know, even if the status quo is more painful, ineffective, and unsatisfying.
Like all strategic conversations, understanding your current situation and determining the readiness for change in your organisation is an important first step in getting things done.
This presentation highlights how to bring teams together around content via customer journeys to bring a shared vision for your content.
Through this approach, you can identify gaps in your current content and highlight opportunities to build a content mix that meets both business and audience goals.
The Marketer's Guide To Customer InterviewsGood Funnel
A step-by-step guide on how to doing customer interviews that reveal revenue-boosting insights. This deck is made exclusively for marketers & copywriters.
The Office of Minority Health (OMH) and AIDS.gov to host a New Media Webinar Training on January 28, 2010 from 2:00–3:00 p.m. (EST). OMH and AIDS.gov are collaborating to provide information to grantees on:
1. HHS’s new media objectives
2. What is new media?
3. The steps for developing a new media strategy
4. New media tools that are used by HIV programs targeting youth
Participants will have an opportunity to ask questions and to share their own New Media experiences.
Have you wondered why a newspaper boy does not come to your street on his bicycle? In the 20th century when the world is technologically advanced, social media has dominated our lives.
An Eden Project Field Guide to working with young peopleEdenProjectWebTeam
Young people are our future. How we treat them is an important indicator of the health and wellbeing of our society. The Eden Field Guide to Working With Young People explains why working with young people is so important and provides advice on how to go about it. This field guide was published by the Eden Project as part of its Big Lunch Extras programme. Find out more at www.biglunchextras.com
2015 us young lions competitions assignment briefPR Council
2015 US Young Lions Competitions partnered with Every Mother Counts, a nonprofit organization dedicated to making pregnancy and childbirth safe for every mother around the world. Every year the US Young Lions judges look for the most creative and innovative campaign ideas. The winning team for each category will represent the country as “TEAM USA” at the global competitions in France.
For the first time the United States will be sending a team for the PR category. This team is sponsored by the PR Council, the trade association for America public relations Firms.
New Media Institute for experienced users at the U.S. Conference on AIDS in San Francisco on October 29, 2009. Facilitated by Jennie Anderson and Josie Halpern-Finnerty.
The European Youth Goals are the outcome of the EU Youth Dialogue – Youth in Europe: What’s next? which took place in 2017/2018. There are 11 youth goals, which were chosen by young people from across Europe. The 11 European Youth Goals identify cross-sectoral areas that affect young people’s lives and where they feel that change is needed. Contact Léargas for information on how you can address the concerns of young people through Erasmus+ Youth in Action.
Social media can be used as powerful public health communication tools for raising awareness, connecting and engaging with your stakeholders, building and sustaining relationships, and encouraging calls to action. Yet, whether you’re a total newbie or a social media guru looking to step up your game, nothing can defeat your efforts more than winging it without a plan.
Enjoy this toolkit from our "Building a Social Media Communications" webinar, the first session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health. JC De Vera of the Greenlining Institute and Rae Roca-Pickett of the Young Invincibles shared how they’ve built a social media strategy that works, is integrated with their overall communications plan, and helps them to create meaningful impact with the communities they serve.
To view other resources from this workshop:
Presentation slides:
http://www.slideshare.net/SPHCalpact/calpact-nm-webinar-31494514
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
2. Social Media and young people Nadine Finlay & Ben Hanckel, Inspire Foundation Our mission is to help millions of young people lead happier lives 2
3. Inspire reaches young people in need “It was 1.30am; I was desperate and had nowhere to turn. I somewhat sarcastically went to Google and typed in ‘help’.The Reach Out site was the first result.” Lucas 7/28/10 Our mission is to help millions of young people lead happier lives 3
4. 7/28/10 Our mission is to help millions of young people lead happier lives 4 * What doesInspire do? Inspire uses technology and social media toolsto reach young people when they need support the most. We go where they are… We communicate how they communicate… We use the technology and networks they use…
5. WHY & HOW CONNECT with young people…COLLABORATE with young people…CREATE for and with young people… New media: Internet Mobile phones Serious games Virtual Worlds Social Networks Text Messages Blogs Forums Pod and Vod Casts RSS Feeds 7/28/10 Our mission is to help millions of young people lead happier lives 5
7. A social media strategy at work 7/28/10 Our mission is to help millions of young people lead happier lives 7
8. The FLAGSHIP program: ReachOut.comInformationSupportResourcesCommunity 7/28/10 Our mission is to help millions of young people lead happier lives 8 Provides information, support and resources toimprove young people’s understanding of mental health issues,develop resilience and coping skills, and facilitate help-seeking behaviour
9. 7/28/10 Our mission is to help millions of young people lead happier lives 9 Reach Out on facebook
10. Reach Out on Twitter 7/28/10 Our mission is to help millions of young people lead happier lives 10
11. Reach Out on YouTube 7/28/10 Our mission is to help millions of young people lead happier lives 11
12. Understand the needs of young people Who there are Where they spend their time How they spend their time What services you offer that they access Which ones they don’t 7/28/10 Our mission is to help millions of young people lead happier lives 12
13.
14. Strategy. What do you want to accomplish? Do you want to increase youth participation? Increase awareness in youth programs?
15. Technology. This might be a podcast, wiki, social networking site, or a blog. Once you've defined your people/audiences, your objectives, and strategy, then you can choose the most appropriate technology.7/28/10 Our mission is to help millions of young people lead happier lives 13
16. Creating a Social Media map Objective Target Audience Integration Cultural Change Capacity Tools and tactics Measurements Experiment 7/28/10 Our mission is to help millions of young people lead happier lives 14
17. WHY New MEDIA? 7/28/10 Our mission is to help millions of young people lead happier lives 15 Almost every young person has access to at least one medium, and accesses the Internet somewhere, sometime. We can find whatever knowledge we need about young people We can reach young people by simply ENGAGING in the right conversations through the right media We need to communicate with young people. Social media is the fasting growing communication tool New media saves time and money for us We want our programs and services to be easily found. Young people use the Internet as a tool for health information
18. Nadine Finlay & Ben HanckelInspire Foundationnadine@inspire.org.auben@inspire.org.au 7/28/10 Our mission is to help millions of young people lead happier lives 16