For Sands Beach and partners, Lanzarote

1. Sands Beach
Partners
Sonja Jefferson and Sharon Tanton, 30 April 2013
WORKING TOGETHER & CREATING VALUABLE CONTENT

2. CONTENT THAT…
• Answers my questions
• Inspires me!
• Helps me sell to the rest of the family
• Talks to me
WHAT DO CUSTOMERS VALUE?
www.valuablecontent.co.uk

5. WHAT CAN YOU CREATE TODAY TO GET SUNSHINE
INTO OUR TIMELINES?:
EXERCISE - SELLING SUNSHINE:
www.valuablecontent.co.uk
• What will you share?
• In what format?
• How will you get it to us?

6. HELP, DON’T SELL:
www.valuablecontent.co.uk

7. HELPFUL CONTENT FROM A
BANK!

8. HELPFUL CONTENT BY EMAIL:

9. www.valuablecontent.co.uk
SHOW, DON’T TELL:
www.valuablecontent.co.uk

10. www.valuablecontent.co.uk
SHOW, DON’T TELL:
www.valuablecontent.co.uk

11. www.valuablecontent.co.uk
TALK, DON’T YELL:
www.valuablecontent.co.uk
• Start conversations
• Make connections
• Answer your customers, wherever they speak
• Be a real person, not a robot
• Converse, not convince
“Remember – the whole digital world is your
inbox.”

12. TAKE IT WIDER THAN YOUR WEBSITE
www.valuablecontent.co.uk
YourValuable Content Universe

13. COLLABORATING WILL MAKE YOU ALL STRONGER:
EXERCISE: WORKING TOGETHER
www.valuablecontent.co.uk
• How can you support each other
in the digital space?
• What content will you share?
• How will you work together?

14. • Get ideas from Valuable Content Award winners on our website
http://www.valuablecontent.co.uk/valuable-content-award/
• Email us for free website chapter from the book
info@valuablecontent.co.uk
• Plenty of resources to help you in the
Valuable Content Marketing book
http://www.valuablecontent.co.uk/the-valuable-content-marketing-book/
• Learn from the award winning Sands Beach approach
http://www.valuablecontent.co.uk/sands-beach-resort-social-media-champions/
BE GENEROUS, GET CREATIVE!
the very best of luck
WHAT CONTENT WILL YOUR
CUSTOMERS VALUE?