The document discusses various aspects of managerial planning and goal setting. It defines goals and plans, explaining that goals are desired future states and plans are the means for achieving goals. It also describes organizational mission, different levels of goals from strategic to operational, and characteristics of effective goals. The document outlines the MBO (Management By Objectives) process and differences between single-use and standing plans. It discusses three stages of crisis management planning - prevention, preparation, and containment. Finally, it compares central and decentralized planning approaches.

1. Managerial Planning and Goal Setting CHAPTER 7 0

6. Mission Statement Strategic Goals/Plans Senior Management (Organization as a whole) Tactical Goals/Plans Middle Management (Major divisions, functions) Operational Goals/Plans Lower Management (Departments, individuals) Internal Message Legitimacy, motivation, guides, rationale, standards External Message Legitimacy for investors, customers, suppliers, community Levels of Goals/Plans & Their Importance Exhibit 7.1 0

10. Bristol-Myers Squibb Mission Statement Our company’s mission is to extend and enhance human life by providing the highest-quality pharmaceutical and related health care products. 0

16. Model of the MBO Process Step 1: Set Goals Step 2: Develop Action Plans Step 3: Review Progress Exhibit 7.5 0  Corporate Strategic Goals  Departmental goals  Individual goals Step 4: Appraise Overall Performance Appraise Performance Take Corrective Action Review Progress Action Plans