On June 26, 1963, John F. Kennedy famously declared “Ich bin ein Berliner.” To some, this sounded like “I come from Berlin.” Others, however, interpreted it as “I'm a jelly donut.” While information is inherently objective, it is subject to interpretation through filters of culture and language. Information management across a global enterprise must account for these diverse perspectives, or risk failure. Enterprise Content Management (ECM) technology helps surmount the problems of internationalization and localization, but only after careful preparation and execution. Evan Gerber shares his experience on multiple internationalization projects to clearly illustrate the process and pitfalls inherent in developing for multiple cultures and languages. You will learn practical insights on the challenges, strategies, and lessons learned which are critical to internationalization success. A comprehensive overview of the impact of language and culture on user experience and technical architecture is also shared.

1. Ich Bin Ein Website! The impact of culture and language on internationalization Evan Gerber Principal Consultant, Experience Design

17. Analyze – Mine the Data

18. Analyze – Mine the Data

23. Analyze – Sort it and sift it

38. Deploy – Templates Shared metadata Language/Region 1

40. Questions and Answers