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Rich Interface Design
The document discusses the impact of AJAX on web design, emphasizing the importance of rich internet applications and user interaction tools such as auto-suggest and configurators. It highlights user expectations for faster processes and engaging experiences, citing examples from various brands like Adidas and Nikon. The challenges of usability and discoverability in web design are also addressed, advocating for a design process that prioritizes simplicity and consistency.
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Rich Interface Design
- 1. How AJAX ChangesEverything Steve Mulder Rich Interface Design & Flash
- 2. The spectrum ofrich interfaces Rich page components Rich Internet Applications Single-Screen Checkout Slider Drag-and-Drop Configurators In-Page Editing Auto-Suggest Microsite Interactive Charts/ Calculators
- 3. To Richify or Not to Richify?
- 4. Opportunities for richnessWhat are common activities that could be easier? Searching (e.g., auto-suggest) Avoiding errors (asynchronous validation) Making long processes faster (e.g., registration) Transactions Video/audio Where do users want more flexibility or power? Selection tools Configurators Dashboards Where are brand-immersive experiences valuable and effective?
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- 6. Opportunities for richnessWhat are common activities that could be easier? Searching (e.g., auto-suggest) Avoiding errors (asynchronous validation) Making long processes faster (e.g., registration) Transactions Video/audio Where do users want more flexibility or power? Selection tools Configurators Dashboards Where are brand-immersive experiences valuable and effective?
- 7. Finding stuff: theearly years
- 8. AJAX to therescue!
- 9. Wine store proofof concept (wine.molecular.com)
- 10. Opportunities for richnessWhat are common activities that could be easier? Searching (e.g., auto-suggest) Avoiding errors (asynchronous validation) Making long processes faster (e.g., registration) Transactions Video/audio Where do users want more flexibility or power? Selection tools Configurators Dashboards Where are brand-immersive experiences valuable and effective?
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- 13. Opportunities for richnessWhat are common activities that could be easier? Searching (e.g., auto-suggest) Avoiding errors (asynchronous validation) Making long processes faster (e.g., registration) Transactions Video/audio Where do users want more flexibility or power? Selection tools Configurators Dashboards Where are brand-immersive experiences valuable and effective?
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- 19. User expectations of Web interactions are changing “ I want it to work like…”
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- 28. More ways tointeract
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- 33. Drag and dropNetflix
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- 42. There is moresame than different Information design challenges are universal
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- 46. What we wantedusers to feel
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- 51. adidas miCoach: displayand buttons
- 52. Prune with ferocityOveremphasize the core, underemphasize the cool stuff Be obsessive about a consistent visual system for interactivity cues
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- 54. Root causes ofusability issues * * Fake chart based on no data whatsoever
- 55. Findability = the quality of a known item to be locatable on a web site Discoverability = the quality of a known or unknown item to be noticeable on a web page
- 56. The Components ofDiscoverability Position Context User expectations & conventions Design Text & labeling
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- 62. Intercept natural eyescanning behavior Information design and hierarchy more important than ever Motion – the weapon of power that can also backfire
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- 73. adidas miCoach: desktopexpectations
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- 75. If it lookslike a drop-down…
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- 77. Back button expectationsPeople expect the Back button to work! People expect Undo functionality Most recent action, whatever that might be
- 78. Design Process Warning:common sense ahead
- 79. Every web siteis becoming less like a site and more like an application
- 80. The components ofthe experiences we create are getting smaller
- 81. The nimble anditerative shall inherit the earth
- 82. Engineered waterfalls do not inspire
- 83. We need better visualization tools
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- 85. Users expect morepower and complexity without sacrificing simplicity
- 86. Steve Mulder [email_address]www.molecular.com/ webdesignworld-chicago
Editor's Notes
- #2 http://flickr.com/photos/soulcheck/384769773/