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Making Waves and Building Movements
- 1. MAKING WAVES AND BUILDING MOVEMENTS 4:30PM – 5:30PM, LECTURE HALL DAY TWO: 13th November 2019 @Communicateconf | #Communicate19
- 2. Communicate 2019: Making Waves and Building Movements
- 3. About me...
- 4. What we do
- 5. Our Values Collaboration & co-creation: Elegance & dynamism: Wholeheartedness: Relationships are better than transactions. Deep-seated change requires networks, allies and the fresh thinking that comes from working with others. We approach our work with dignity and artfulness, bringing the energy and fun that is needed to inspire others to create change. We don’t leave ourselves at home when we come to work because what we do demands deep, unwavering commitment.
- 16. Political Context 2015 • UNHCR reported that over 1,000,000 refugees and migrants arrived in Europe by sea. • In October 218,394 arrived by sea • 10,006 arrive in Greece on a single day • 20% of the total refugees are Children • The number of arrivals by seas fell significantly to 363,348 following the closure of the Turkey-Greece route. • However, the number of fatalities rose to 5,079 in the Mediterranean through 2016 • Dubs amendment: to bring 3,000 lone refugee children stuck in camps in Europe to Britain 2016
- 18. High impact in a very short space of time • Experience of scaling rapidly • Ability to mobilise volunteers very quickly • Use of crowdfunding and digital platforms
- 19. Help Refugees Background Beginning • 2015 by small group of friends • Initial crowdfunding campaign aimed for £ 1000 and a van full of donations • Within a week they raised £ 56,000 and receiving 7000 items per day Partnership • Reason On arrival in Calais, they found thousands of people in a camp with limited aid infrastructure • Partner: Organisation L’Auberge des Migrants • Established Name: Help Refugees was born 2018 • Have helped over 722,500 people • Managed over 25,000 volunteers • Have over to 80 projects funded across Europe and the Middle East • Have built a strong charitable brand over social media • 17.5k twitter followers • 34.6k Instagram Followers • 56.5k Facebook Supporters • Almost 400 YouTube subscribes
- 20. • Media attention on the Calais refugees • Distressing images were saturating the national press • The crisis was high on the political agenda. • First campaign provides an alternative message of hope #chooselove Timing Tapping into public consciousness The right message, at the right time, from the right people Channel for Action • Crowdfunded appeal • Amazon Wishlist for physical and financial donations Networks • Strong social media presence • Connections within political, media and musical arenas Skills Set• The founding individuals had the right combination of skills • The volunteers that joined through specialised networks brought specific skills too
- 21. • Quick Delivery • Focus where humanitarian aid was needed Filling the gap • Transparency and communication around the impact of the funding • Basic Structure to manage volunteers and aid distribution
- 22. • No specific funding priorities or charitable aims Reactivity and Flexibility • React to direct need on the ground and to be flexible to emerging requirements
- 23. Authenticity of message • Strong style of communication • Real-time collection of stories and demonstrations of impacts • Unfiltered and unhindered storytelling • Values-led messages • Combination of Twitter, Instagram, Facebook and Website-based stories
- 26. Thoughts for the future?
- 28. Contact Details Email: esther@thesocialchangeagency.org Phone: 07956 808355 Twitter: @SocialChangeAg Instagram: @socialchangeag https://thesocialchangeagency.org/
- 29. MAKING WAVES AND BUILDING MOVEMENTS 4:30PM – 5:30PM, LECTURE HALL DAY TWO: 13th November 2019 @Communicateconf | #Communicate19