This document discusses communicating about climate change and overcoming climate silence. It notes that climate concern is at record high levels in the UK, with over half of adults very concerned about climate change. However, climate silence remains an issue, with many people not wanting to talk about climate change due to feelings of guilt, fear of scary topics, or not knowing enough. The document advises that messaging on climate change should include both negative and positive information, focusing on solutions to provide hope and efficacy. While many people support limits to air travel and eating less red meat, fewer are willing to completely stop eating meat. The document suggests that lifestyle changes must be part of systemic change and discusses how identity, blame, social norms, and political will