This document discusses how social media has impacted public relations and business. It notes that social media has changed how communication is done, as anyone can now publish information online. It recommends developing a social media strategy that includes objectives, key channels like Facebook, Twitter, LinkedIn, and measuring results. It provides tips for using different social media platforms effectively as part of an overall public relations and marketing strategy.
The Nigerian Digital Landscape and Trends for 2017.
Presentation was made at WebCoupers Strategy Retreat in January of 2017
Presentation was designed to serve as a guide during a discussion session. Some of the slides might appear to make no sense if you were not part of the original discussion :-)
7 Social Media Trends You Can't Afford to Miss in 2017Post Planner
By 2020, customers will manage 85% of their relationships with businesses without talking to a human. That means your social media strategy is more important than ever!
We're sharing exactly what needs to be included in your 2017 plan - from expiring, wearable, and augmented content to omni-channel marketing and MUCH MORE.
Catch the webinar replay here: http://www.postplanner.com/social-media-trends-2017-webinar-replay/
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
What marketing tactics will make your business soar to the top in 2017?
We asked the Social Media Rockstar Event Speakers what they believe will be a “killer marketing tactic” for 2017.
Trend and Challenge Digital Marketing 2017Gilang Ridzky
With communication as my educational background and my work experience in social media marketing's field, I'm interested to do some little-analytical about Trend and Challenge Digital Marketing 2017 then write it down as you can see here.
I just wrote the matter-most-point, if you're interested to know more about my interpretation/presentation/whatever you call it, just send me an e-mail at gridzky@gmail.com so I can send you the details. Because I'm too lazy to share the details here. Thank you.
Warm Regards,
Gilang Ridzky Yuwono.
The little black book of social media for businessKing Content
We’ve complied a nifty Slideshare that is like your little black book on everything you need to know about social media for businesses. We’ve covered best practices, tricks, tips and the most up to date changes on each channel. So, whether it’s on Twitter, LinkedIn, Facebook, Instagram or Snapchat, we’ll show you the most effective and efficient way of using the channel.
The Nigerian Digital Landscape and Trends for 2017.
Presentation was made at WebCoupers Strategy Retreat in January of 2017
Presentation was designed to serve as a guide during a discussion session. Some of the slides might appear to make no sense if you were not part of the original discussion :-)
7 Social Media Trends You Can't Afford to Miss in 2017Post Planner
By 2020, customers will manage 85% of their relationships with businesses without talking to a human. That means your social media strategy is more important than ever!
We're sharing exactly what needs to be included in your 2017 plan - from expiring, wearable, and augmented content to omni-channel marketing and MUCH MORE.
Catch the webinar replay here: http://www.postplanner.com/social-media-trends-2017-webinar-replay/
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
What marketing tactics will make your business soar to the top in 2017?
We asked the Social Media Rockstar Event Speakers what they believe will be a “killer marketing tactic” for 2017.
Trend and Challenge Digital Marketing 2017Gilang Ridzky
With communication as my educational background and my work experience in social media marketing's field, I'm interested to do some little-analytical about Trend and Challenge Digital Marketing 2017 then write it down as you can see here.
I just wrote the matter-most-point, if you're interested to know more about my interpretation/presentation/whatever you call it, just send me an e-mail at gridzky@gmail.com so I can send you the details. Because I'm too lazy to share the details here. Thank you.
Warm Regards,
Gilang Ridzky Yuwono.
The little black book of social media for businessKing Content
We’ve complied a nifty Slideshare that is like your little black book on everything you need to know about social media for businesses. We’ve covered best practices, tricks, tips and the most up to date changes on each channel. So, whether it’s on Twitter, LinkedIn, Facebook, Instagram or Snapchat, we’ll show you the most effective and efficient way of using the channel.
Social media marketing introduction slidesLivia Oldland
Presentation slides from the social media marketing introduction workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
Social Media Trends: I See 2021’s Truuuue Colorrrsss, Shining ThroughFalcon.io
Social media has shifted in considerable ways in the past few years. Looking back, it is obvious to see the power it holds for growth moving forward. As our opportunities for physical connection were minimized or taken away, many turned to social media almost immediately, and data shows that usage is not slowing down. It's increasing. What’s next for social and digital media as we tackle 2021 one marketing trend at a time?
This short presentation highlights the new features that you will want to focus on for growing your social media accounts in 2017. It is a short presentation with bullet points.
We've made it to 2018. Every print shop at least has some social media presence these days. The website may be coming together, but the Facebook Page is up and you might have even discovered the beautiful world of Instagram.
Let's back up real quick. The long and short of it is Facebook owns Instagram. Instagram has more daily users than Twitter and has become the leader in photo sharing.
Okay, what's the difference? Facebook has videos and photo sharing, why in the world would I want to spend all this energy on Instagram?
It's simple.
Instagram takes photo sharing to a deeper and more personal level. More personal than Facebook? Yup, you heard it, more personal, more meaningful.
Instagram is finding more and more daily users because it has not been oversaturated with ads and still uses a "follower" model that allows users to "opt-in" to view your page's photos and videos. Most users have their own personal Instagram and are interacting with others similar to the follower model in Twitter.
Instagram also has the stories feature similar to that of Snapchat. The stories feature allows you to post expiring photos and videos. They're only on your stream for 24 hours. They can even be live. You can poll customers and post "insider" content. This creates avenues for your customers to check in with your business daily, interact, and ultimately engage with you.
We are in the BEST industry for a business to have an Instagram page. You're not an ad agency selling laundry detergent, you are producing art, and delivering it to your customers. Everyone needs something custom made, so your possibilities are endless. Your designs are creative, watching ink through screens is visually stimulating, and what you have is the ability to engage with current and future customers regularly.
Here are a few tips to take your Instagram to new levels.
-----------
Try Printavo: https://www.printavo.com
Digital Marketing Services for Real Estate Companies. Find out how online marketing including social media marketing and mobile ads can make a significant impact towards brand building and achieving sales.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
Accompanying webinar deck from Ethology's Mike Corak and Benjamin “Benjie” Pressman detailing how to tie social media across your earned, owned and paid digital media efforts in 2015 to accelerate your impact and deliver results. Both speakers tradeoff sharing their top social media marketing trends for 2015, so that you can hit the New Year running.
Key takeaways:
1. The most important platforms for brands.
2. How to ensure your company is set up to execute social effectively.
3. Ways to amplify social activity beyond organic engagement.
Is your 2022 social media marketing plan already in the works?
If not, read our blog to learn more about how you can stay ahead of the SM trends for 2022.
https://bit.ly/3SMtrend2022
Instagram has reached over 1 billion users and continues to grow exponentially by its ascending popularity, tools, ad models and influencer revenues. According to the research, the number of global influencer marketing campaigns that took place on Instagram in 2019, have reached USD 7 Billion! The expected figure for 2020, is minimum USD 8.8 Billion.
This report is intended to provide insights for marketing professionals on key influencer marketing trends in 2020, at a glance.
Top 10 Social Media Tips For Financial AdvisorsFinworx
Whether you're a social media expert or a digital novice, these quick tips will help you get the most out of your social media accounts. Join the digital world as a financial advisor with a little help from BPV Capital Management!
Types of content for various social media channelsIttisa
It is common knowledge that content is king, but every social media platform requires different types of content to work! We breakdown what type of content should be used for which social networking sites.
Well it's actually Ecommerce for Nigeria but I guess it's still quite accurate if you extend to Africa. This article is my purely an expression of my views based my understanding of the market. I have 10 years experience working in Nigeria in both a Technology and Digital Capacity. The last few as Head of Digital at Insight Publicis.
Social media marketing introduction slidesLivia Oldland
Presentation slides from the social media marketing introduction workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
Social Media Trends: I See 2021’s Truuuue Colorrrsss, Shining ThroughFalcon.io
Social media has shifted in considerable ways in the past few years. Looking back, it is obvious to see the power it holds for growth moving forward. As our opportunities for physical connection were minimized or taken away, many turned to social media almost immediately, and data shows that usage is not slowing down. It's increasing. What’s next for social and digital media as we tackle 2021 one marketing trend at a time?
This short presentation highlights the new features that you will want to focus on for growing your social media accounts in 2017. It is a short presentation with bullet points.
We've made it to 2018. Every print shop at least has some social media presence these days. The website may be coming together, but the Facebook Page is up and you might have even discovered the beautiful world of Instagram.
Let's back up real quick. The long and short of it is Facebook owns Instagram. Instagram has more daily users than Twitter and has become the leader in photo sharing.
Okay, what's the difference? Facebook has videos and photo sharing, why in the world would I want to spend all this energy on Instagram?
It's simple.
Instagram takes photo sharing to a deeper and more personal level. More personal than Facebook? Yup, you heard it, more personal, more meaningful.
Instagram is finding more and more daily users because it has not been oversaturated with ads and still uses a "follower" model that allows users to "opt-in" to view your page's photos and videos. Most users have their own personal Instagram and are interacting with others similar to the follower model in Twitter.
Instagram also has the stories feature similar to that of Snapchat. The stories feature allows you to post expiring photos and videos. They're only on your stream for 24 hours. They can even be live. You can poll customers and post "insider" content. This creates avenues for your customers to check in with your business daily, interact, and ultimately engage with you.
We are in the BEST industry for a business to have an Instagram page. You're not an ad agency selling laundry detergent, you are producing art, and delivering it to your customers. Everyone needs something custom made, so your possibilities are endless. Your designs are creative, watching ink through screens is visually stimulating, and what you have is the ability to engage with current and future customers regularly.
Here are a few tips to take your Instagram to new levels.
-----------
Try Printavo: https://www.printavo.com
Digital Marketing Services for Real Estate Companies. Find out how online marketing including social media marketing and mobile ads can make a significant impact towards brand building and achieving sales.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
Accompanying webinar deck from Ethology's Mike Corak and Benjamin “Benjie” Pressman detailing how to tie social media across your earned, owned and paid digital media efforts in 2015 to accelerate your impact and deliver results. Both speakers tradeoff sharing their top social media marketing trends for 2015, so that you can hit the New Year running.
Key takeaways:
1. The most important platforms for brands.
2. How to ensure your company is set up to execute social effectively.
3. Ways to amplify social activity beyond organic engagement.
Is your 2022 social media marketing plan already in the works?
If not, read our blog to learn more about how you can stay ahead of the SM trends for 2022.
https://bit.ly/3SMtrend2022
Instagram has reached over 1 billion users and continues to grow exponentially by its ascending popularity, tools, ad models and influencer revenues. According to the research, the number of global influencer marketing campaigns that took place on Instagram in 2019, have reached USD 7 Billion! The expected figure for 2020, is minimum USD 8.8 Billion.
This report is intended to provide insights for marketing professionals on key influencer marketing trends in 2020, at a glance.
Top 10 Social Media Tips For Financial AdvisorsFinworx
Whether you're a social media expert or a digital novice, these quick tips will help you get the most out of your social media accounts. Join the digital world as a financial advisor with a little help from BPV Capital Management!
Types of content for various social media channelsIttisa
It is common knowledge that content is king, but every social media platform requires different types of content to work! We breakdown what type of content should be used for which social networking sites.
Well it's actually Ecommerce for Nigeria but I guess it's still quite accurate if you extend to Africa. This article is my purely an expression of my views based my understanding of the market. I have 10 years experience working in Nigeria in both a Technology and Digital Capacity. The last few as Head of Digital at Insight Publicis.
Product Brochure: Africa B2C E-Commerce Market 2016yStats.com
Product Brochure with summarized information of our publication "Africa B2C E-Commerce Market 2016".
Find more here: https://www.ystats.com/product/africa-b2c-e-commerce-market-2016/
Infographic: Africa B2C E-Commerce Market 2016yStats.com
Free infographic from our report "Africa B2C E-Commerce Market 2016"
Find it here: https://www.ystats.com/infographic-africa-b2c-e-commerce-market-2016/
Find the report available for purchase here: https://www.ystats.com/product/africa-b2c-e-commerce-market-2016/
Sample Report: Africa B2C E-Commerce Market 2016yStats.com
Free Report Samples for our publication "Africa B2C E-Commerce Market 2016".
Find the full report available for purchase at: https://ystats.com/shop/africa-b2c-e-commerce-market-2019/
Not really a presentation but wanted to share anyway. Will find time to upload a presentation format soon. This is part 1 of a 6 parts series on how Digital disruption is impacting business and how Nigerian companies can disrupt-proof their businesses
7 digital marketing trends for Nigerian brands in 2017.
Some of these trends will apply to brands operating in Africa as well.
This could also be named "7 digital marketing trends for African brands in 2017*
The Power of Social Media in a PR Campaignguest13fa457
Bill Balderaz talks about the Power of Social Media in a PR Campaign at Akron, Ohio's PRSA event in April 2009. Bill Balderaz is the founder of Webbed Marketing, www.webbedmarketing.com.
E-commerce Trends from 2015 to 2016 by DivanteDivante
Every year our specialists gather the most significant trends in the e-commerce world.
Here we present you the compedium of knowledge that will help you to choose the best possible direction for your e-business and prevent you from missing out on a great opportunities for the future development!
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Strategic Social Media Marketing with Kimron Corion. A presentation done in collaboration with the Young Americas Business Trust takes a look at the elements of a Social Media Strategy breaking down Platforms, Content, and elements of storytelling.
Many business owners have the misconception that they need to focus on every social media channel. Not true! Learn how to leverage social media properly for your small business.
An overview of Social Media for BusinessPaul Gilpin
Social media is a key driver to successful lead generation for business. But with so many platforms & differing marketing tactics used across each one how do you know what platform to use & when? This presentation provides a quick overview that any business or organisation can quickly adopt for success.
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
3. Customers want to keep in touch with your brand. It’s
your mission to uphold, defend, promote and
communicate the message of your brand at all levels.
But the days of uni-directional public relations are long
gone. Today, digital audiences seek tight-knit, one-to-
one privileged communication with companies. All at
the speed of the Internet. But relationship based
communication and protection at scale can only be
achieved through social channels.
6. Publicity
• The deliberate attempt to
manage the public's
perception of your
brand/service/product…..
• The act of attracting the
media attention and
gaining visibility with the
public.
• “Free Advertising” Via
News Sources.
• Increase sales
• Credibility
• Helps build interest
in your business
• It’s free ??
• Positioning
• Increase traffic to
touch points.
22. Don’t Just Jump in.
• Start with your strategy.
• Anyone can set up a Twitter or Facebook account
but you need a strategy to make it a success.
• If you treat social media as a key part of your PR and
wider business strategy you can achieve real business
results.
24. • Largest Social Network. – 12.2 Million Nigerians
• Great for making a connection with your clients
• Open a business page, not a personal page.
• Give your page a purpose - Share regular and
great content – Secret hereis engagement
• Make sure you deliver value, people expect
ongoing interactions that rewards their
commitment.
25. • 140 characters limitation - Be creative.
• Rapidly build a loyal following and connect with customers
+ Influencers.
• Journalist love Twitter – Find them, follow them
• Leave enough space for the people to RT @yourusername
to make your content spreadable
• Use #
26. • Strong focus on Business Networking.
• Join Industry Groups.
• Use the answers section.
• Participate in discussions.
• Don’t spam.
4.8 million Nigerians
- cnbcAfrica
27. • Video Hub
• Push for people to subscribe
• Video can help inform, educate and entertain your
TA. – Shareable content
• Doesn’t have to be expensive
32. Positive Comments
• Range from satisfied
customers to loyal brand
enthusiasts.
• Acknowledge user’s
comment (Like or Retweet).
• Reply with thanks or
additional information to
continue dialogue.
• Neither congratulatory nor
defamatory; rather factual.
• Could also be a basic or
complex question.
• Acknowledge all questions and
resolve them to show the
community that the brand
addresses their concerns.
Neutral Comments
33. Negative Comments
• Dissatisfaction with brand’s product or service.
Always acknowledge negative posts, never delete.
• Show the community that users’ concern is
important and will be addressed.
• Offensive or inappropriate posts: document post via
screenshot, delete from wall, send private message
to user explaining reason for deletion.
34. Urgent Comments
• Abusive comments or serious user aggression should
be escalated for immediate response.
• If immediate response is not possible, place
empathetic holding message. Ensure user feels heard
and query is taken seriously.
• Further communication with user should take place
offline, but comment thread should be wrapped up on
the wall.
• Document incident via screenshot for reporting.
36. Recap
• Loads of Opportunity Out there
• Embrace Social Media
• Set your strategy
• Know your target audience
• Engage – create and share engaging content
• Measure