At the end of 2013, after years of successful investment in eBay’s technology platforms, CEO John Donahoe knew that the next step in creating superlative customer experiences would come from design. He tapped his design leaders, and others throughout the company, to Activate Design Thinking, building a cohesive design culture across eBay Inc. and revealing the importance of design thinking and making across ebay inc' future of commerce & payments. Hear more about one company’s journey from an inward-focused to a customer-centric culture, driven by design thinking. Originally presented on Sept 25th, 2014.