FSB Associates is a digital marketing agency specializing in branding for experts such as CEOs and authors, aiming to create tailored digital strategies for each client. Their approach includes four phases: designing digital assets, fostering engagement through content, increasing visibility with publicity campaigns, and ultimately monetizing expertise. Success is measured through improved sales, web traffic, and social media growth.

1. DIGITAL
BRANDING
“If you don’t invest in your brand, no one else will either”
Fauzia Burke, Founder and President
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2. WHO WE ARE
‣ FSB Associates is a leading
digital marketing agency,
experienced in promoting
CEOs, authors, doctors,
consultants and other experts.
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3. OUR GOAL
‣ Execute a digital branding
strategy for each expert
customized for their
audience.
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4. CONTEXT
‣ “In today’s socially connected
world, our reputations have
become global, making our
brands more important than
ever.” Fauzia Burke
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5. STRATEGY
‣ Develop a long-term strategy
for digital engagement and
help our clients build
community through social
media and digital tools.
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6. PHASE 1
‣ Design. Create or optimize
digital assets: Website,
Mailing List/Newsletter, and
Social Media.
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7. PHASE 2
‣ Engagement. Develop a
content plan and begin
engagement. Post blogs,
content/graphics on social
media and send newsletters.
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8. PHASE 3
‣ Visibility. Once the community
is receptive, launch an online
publicity campaign for greater
exposure and take the
personal brand to the next
level.
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9. PHASE 4
‣ Success. Once you build trust
with your audience, you can
monetize (sell) your expertise,
stories and advice.
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10. EXPECTATIONS
‣ Higher sales of books and
other content, increase in
website traffic, growth in
social media, paid speaking
engagements, more clients/
customers.
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11. FSB Associates, Digital Branding Experts
www.fsbassociates.com
908-204-9340
Offices in
Basking Ridge, NJ and Carlsbad, CA
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Fauzia, John, Leyane, Anna & Courtney