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Case Study – Independent
Recording Artist
Name of the artist and the genre of
music they produce
 The artist I have chosen is Adele and she is a soul/pop artist
What record label are they signed to?
 She is signed to an independent record label, XL Recordings.
Who distributes their music?
 XL Recordings distribute her music
Do they have distribution outside of the
UK?
 She signed to Columbia records in the USA
Has the artist released an album in
physical format?
 She has released four albums in a physical format: 19 in 2008, Adele Live at
the Royal Albert Hall in 2011 and 21 in 2011.
To what extent does the artist use social
media and/or virals as part of their
marketing?
Some examples of the social media that she uses are:
 Twitter
 Facebook
 Instagram
By using social media she can announce tour dates and when new singles
and albums will be released. This allows the information to go straight to her
target audience/fans.
Where is there music available online?
 iTunes
 YouTube
 Soundcloud
 Napster
 Mp3.com
 Mp3boo.com
 And other websites

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Case study – Independent Recording Artist

  • 1. Case Study – Independent Recording Artist
  • 2. Name of the artist and the genre of music they produce  The artist I have chosen is Adele and she is a soul/pop artist
  • 3. What record label are they signed to?  She is signed to an independent record label, XL Recordings.
  • 4. Who distributes their music?  XL Recordings distribute her music
  • 5. Do they have distribution outside of the UK?  She signed to Columbia records in the USA
  • 6. Has the artist released an album in physical format?  She has released four albums in a physical format: 19 in 2008, Adele Live at the Royal Albert Hall in 2011 and 21 in 2011.
  • 7. To what extent does the artist use social media and/or virals as part of their marketing? Some examples of the social media that she uses are:  Twitter  Facebook  Instagram By using social media she can announce tour dates and when new singles and albums will be released. This allows the information to go straight to her target audience/fans.
  • 8. Where is there music available online?  iTunes  YouTube  Soundcloud  Napster  Mp3.com  Mp3boo.com  And other websites