Case study
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Lady Gaga is signed to Interscope Records, which is owned by Universal Music Group, a major music conglomerate that operates in a vertically integrated manner across music creation, sales, and development. Her most recent album, ARTPOP, debuted at number one on the charts in several countries including the US and UK after selling over 258,000 copies in its first week. To promote the album, Lady Gaga performed at events like the MTV Video Music Awards and headlined the iTunes Festival, and her music is available for legal download on platforms like iTunes.
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Artist Profile:Lady gaga
Lady Gaga rose to fame in 2008 with her debut album "Fame" and hit single "Just Dance". She is known for her unique fashion sense, such as wearing a dress made entirely of raw beef to the 2010 MTV awards. Her tours, including the Monster Ball Tour and ArtRave: The Artpop Ball, showcase her singing talents and innovative designs while allowing fans to walk underneath the catwalk. Lady Gaga's dedicated fans refer to themselves as "little monsters" and show their appreciation through artwork and videos.
Little mix
Little Mix became the first group to win The X Factor in 2011. This gave them significant publicity and attention as the show's first winning group. They promoted themselves through various appearances and performances of their debut single "Wings" on shows like Chatty Man. Their album DNA was a success, reaching number 3 in the UK charts. They continued promoting in North America, performing and giving interviews to build their brand.
Innovations
The document discusses the success of various artists in the 1980s, 1990s, and 2000s that were similar in style or genre to the author's own innovations. It notes that Kate Bush, Alanis Morissette, Cyndi Lauper, Shania Twain, Eva Cassidy, Gwen Stefani, Lady Gaga, Regina Spektor, and Taylor Swift all found success with unique styles, pop-folk genres, or experimental sounds. This success of comparable artists in the same time periods led the author to believe their own innovations would also prove commercially successful.
Snoh PPT FINAL
This document outlines a digital marketing campaign for artist Snoh Aalegra to build her platform and increase exposure. The goals are to grow her social media presence, feature her music on tracks by producer No I.D., and increase visibility through online, radio, and TV promotion. The campaign involves redesigning her website and boosting engagement on YouTube, SoundCloud, and social media. It also includes releasing two singles supported by music videos to generate buzz leading up to the October release of her EP "There Will Be Sunshine" and a companion long-form visual project. Fashion and lifestyle blogs will be approached to help establish her image within those industries.
Planning production
The magazine covers a variety of topics related to indie music. The main cover story profiles Molly Mckinlay and how she is making a name for herself in the music industry through her songs. The contents section lists regular features such as questions answered by musicians, upcoming concert dates, album recommendations and interviews. Feature articles explore the history of indie music, life as a performing artist, the popularity of vinyl records, an up-and-coming band called Castle Fears and retrospectives on past artists like Oasis. Extra sections provide details on festivals and tours along with insights from talent scouts on finding new talent.
Boxes and Banners Mississauga Street Art Project
This document summarizes the first year of a neighborhood identity project in Mississauga that featured box and banner art installations at intersections across 11 wards. For each ward, it provides the location of the installation, the artist, the medium used (usually acrylic paint or a digital wrap) and notes on the design's inspiration drawn from the local area's history. It concludes by advertising a Renaissance Masquerade Ball fundraiser for the Mississauga Arts Council to celebrate the city's cultural renaissance.
Music directors
Melina Matsoukas is a film and music video director born in 1981 with diverse ethnic backgrounds. She studied music videos at AFI and NYU. Some of her popular music videos include works with Kylie Minogue, Ne-Yo, Lady Gaga, Beyoncé, and Rihanna. Jonas Akerlund is a Swedish director born in 1965 who is known for his short film-style music videos, including works with Lady Gaga, Beyoncé, Pink, and Madonna. Jake Nava is a London-born director who has directed videos for Atomic Kitten, Beyoncé, Enrique Iglesias, Kylie Minogue, Lindsay Lohan
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Georgia O'Keeffe was an artist influenced by her photographer husband Alfred Steiglitz and their environment. They influenced each other's work, with Steiglitz photographing O'Keeffe's paintings and O'Keeffe drawing inspiration from Steiglitz's photography. After Steiglitz's death, O'Keeffe moved to New Mexico and her paintings continued to reflect her surroundings.
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Artist Profile:Lady gaga
Lady Gaga rose to fame in 2008 with her debut album "Fame" and hit single "Just Dance". She is known for her unique fashion sense, such as wearing a dress made entirely of raw beef to the 2010 MTV awards. Her tours, including the Monster Ball Tour and ArtRave: The Artpop Ball, showcase her singing talents and innovative designs while allowing fans to walk underneath the catwalk. Lady Gaga's dedicated fans refer to themselves as "little monsters" and show their appreciation through artwork and videos.
Little mix
Little Mix became the first group to win The X Factor in 2011. This gave them significant publicity and attention as the show's first winning group. They promoted themselves through various appearances and performances of their debut single "Wings" on shows like Chatty Man. Their album DNA was a success, reaching number 3 in the UK charts. They continued promoting in North America, performing and giving interviews to build their brand.
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The document discusses the success of various artists in the 1980s, 1990s, and 2000s that were similar in style or genre to the author's own innovations. It notes that Kate Bush, Alanis Morissette, Cyndi Lauper, Shania Twain, Eva Cassidy, Gwen Stefani, Lady Gaga, Regina Spektor, and Taylor Swift all found success with unique styles, pop-folk genres, or experimental sounds. This success of comparable artists in the same time periods led the author to believe their own innovations would also prove commercially successful.
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Planning production
The magazine covers a variety of topics related to indie music. The main cover story profiles Molly Mckinlay and how she is making a name for herself in the music industry through her songs. The contents section lists regular features such as questions answered by musicians, upcoming concert dates, album recommendations and interviews. Feature articles explore the history of indie music, life as a performing artist, the popularity of vinyl records, an up-and-coming band called Castle Fears and retrospectives on past artists like Oasis. Extra sections provide details on festivals and tours along with insights from talent scouts on finding new talent.
Boxes and Banners Mississauga Street Art Project
This document summarizes the first year of a neighborhood identity project in Mississauga that featured box and banner art installations at intersections across 11 wards. For each ward, it provides the location of the installation, the artist, the medium used (usually acrylic paint or a digital wrap) and notes on the design's inspiration drawn from the local area's history. It concludes by advertising a Renaissance Masquerade Ball fundraiser for the Mississauga Arts Council to celebrate the city's cultural renaissance.
Music directors
Melina Matsoukas is a film and music video director born in 1981 with diverse ethnic backgrounds. She studied music videos at AFI and NYU. Some of her popular music videos include works with Kylie Minogue, Ne-Yo, Lady Gaga, Beyoncé, and Rihanna. Jonas Akerlund is a Swedish director born in 1965 who is known for his short film-style music videos, including works with Lady Gaga, Beyoncé, Pink, and Madonna. Jake Nava is a London-born director who has directed videos for Atomic Kitten, Beyoncé, Enrique Iglesias, Kylie Minogue, Lindsay Lohan
O'Keeffe slides and information
Georgia O'Keeffe was an artist influenced by her photographer husband Alfred Steiglitz and their environment. They influenced each other's work, with Steiglitz photographing O'Keeffe's paintings and O'Keeffe drawing inspiration from Steiglitz's photography. After Steiglitz's death, O'Keeffe moved to New Mexico and her paintings continued to reflect her surroundings.
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Group 2 meeting notes
El documento contiene una serie de símbolos y caracteres sin significado aparente. No contiene información relevante o de alto nivel que pueda resumirse en pocas oraciones.
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This document outlines a potential collaborative essay and blog series exploring changing notions of authorship over history. It discusses examining the historical context of authorship, the significant changes during the Romantic era and their causes, why individual authors are still prized over collective works, and major changes after the rise of Web 2.0. The document also considers exploring the influences of culture, copyright, and technology on authorship. It relates this conceptual exploration to the goals and learning outcomes of a Masters in Digital Arts and Humanities.
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'Thorn lane' storyboard markedddd
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The analysis examines the use of verbal codes like dialogue and voiceovers, and non-verbal codes like settings, costumes, lighting, facial expressions and characters. It also analyzes technical codes such as camera angles, shot types and camera movement.
The student identifies strengths in both trailers that could be exploited in their own trailer project, such as using broken frame shots, matching lyrics to action, fast pacing, and conveying character personalities through costumes. The abstract nature and hidden allusions used in trailer 2 are also noted as original strengths.
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Lady gaga
Lady Gaga, whose birth name is Stefani Joanne Angelina Germanotta, was born in 1986 in New York City. She began playing piano at age 4 and experimenting with music. After being dropped by Def Jam Records, she began performing in New York clubs and collaborated with bands. In 2007, she began working as a songwriter for other artists and was signed by Akon. Her 2008 debut album The Fame, a synth-pop and dance-pop album, was a commercial success selling over 15 million copies worldwide. Lady Gaga is known for her unconventionality and experimentation with new musical ideas and images.
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This storyboard contains 38 scenes depicting a wedding ceremony that takes an unexpected turn. The shots establish the church setting and introduce the nervous bride as she walks down the aisle. Suspicion arises from the groom and best man regarding the bride and best man's relationship. It is revealed through a text that the bride and best man have been unfaithful, causing the groom to angrily confront them. The best man storms out distraught as the truth is exposed, suggesting an affair between the bride and best man that will disrupt the wedding.
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This document outlines a potential collaborative master's thesis project exploring the historical context of authorship and how notions of individual authors have changed over time, particularly with the rise of digital media and online collaboration. The project would involve guest writers contributing to a blog series addressing topics like the romantic era's emphasis on individual authors, challenges to this view from web 2.0 technologies, and implications for copyright. The student's goals for the MA include gaining skills with relevant digital technologies to pursue further research and collaboration in this area.
Group 2 meeting notes
El documento contiene una serie de símbolos y caracteres sin significado aparente. No contiene información relevante o de alto nivel que pueda resumirse en pocas oraciones.
Jessica J DAH Presentation 1
This document outlines a potential collaborative essay and blog series exploring changing notions of authorship over history. It discusses examining the historical context of authorship, the significant changes during the Romantic era and their causes, why individual authors are still prized over collective works, and major changes after the rise of Web 2.0. The document also considers exploring the influences of culture, copyright, and technology on authorship. It relates this conceptual exploration to the goals and learning outcomes of a Masters in Digital Arts and Humanities.
Jessica J DAH Presentation 1
This document outlines a potential collaborative essay and blog series exploring changing notions of authorship over history. It discusses examining the historical context of authorship, the significant changes during the Romantic era and their causes, why individual authors are still prized over collective works, and major changes after the rise of Web 2.0. The document also considers exploring the influences of culture, copyright, and technology on authorship. It relates this conceptual exploration to the goals and learning outcomes of a Masters in Digital Arts and Humanities.
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This document summarizes the evolution of romantic comedy genres over different decades from the 1920s to the 2000s. In the 1920s, narratives focused on poor women and rich male love interests, with settings like lakes and workplaces. In the 1950s, the narrative centered around a married man who develops feelings for his upstairs neighbor, a young actress. Key settings were apartments in New York. The 1980s narrative involved a working class girl pursuing a relationship with a rich boy despite social barriers, with settings like high school and prom. In the 2000s, the narrative followed a small town girl moving to New York City to pursue singing while working in a bar, with settings including the big city and performance venues.
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Newes eveeeer pro log 2
This document contains a production log and research for a student named Charlene Fernandes who is creating a trailer for a new soap opera. It includes research on existing soap operas like EastEnders and Coronation Street to understand codes and conventions of the genre. It also contains details of the student's roles as director and producer, research on BBC Three as the exhibition platform, and deadlines for completing production work and evaluations.
'Thorn lane' storyboard markedddd
This storyboard contains 38 scenes depicting a wedding ceremony that takes an unexpected turn. The shots establish the church setting and introduce the nervous bride as she walks down the aisle. Suspicion arises from the groom and best man regarding the bride and best man's relationship. It is revealed through a text that the bride and best man have been unfaithful, causing the groom to angrily confront them. The best man storms out distraught as the truth is exposed, suggesting an affair between the bride and best man that will disrupt the wedding.
Locations marked 1.
The document describes potential locations for filming a wedding trailer, including an open door church and reception hall, and an alternative Catholic church. The open door church is the intended primary location, with red doors and decor symbolizing love and passion for the wedding. However, circumstances require changing locations. The alternative St. Ignatius Catholic church has an old, rustic appearance that is in stark contrast to the non-traditional shotgun wedding being portrayed, helping establish it is wrong or fake. The reception hall also provides opportunities for symbolism through its childish decorations mocking a proper wedding.
Charlene fenandes - newest - Old had mistake
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The analysis examines the use of verbal codes like dialogue and voiceovers, and non-verbal codes like settings, costumes, lighting, facial expressions and characters. It also analyzes technical codes such as camera angles, shot types and camera movement.
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Primary
This document analyzes conventions used in magazines and posters for television shows. It discusses common elements found on magazine covers like mastheads, images, taglines, and barcodes. It also examines conventions for posters, such as using main images and taglines to entice audiences. Two magazine covers are described in more detail, noting color schemes, layout, and how images and text are presented. One poster is also analyzed, focusing on how the characters are depicted in fire and the potential meanings behind their positioning and lack of clothing.
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Universal Music Group (UMG) is the largest music corporation in the world, owned by French company Vivendi. UMG owns numerous record labels and is headquartered in California. UMG markets its artists through music publishing, merchandising, distribution deals, its video platform VEVO, and its record labels including Interscope Records, Island Def Jam, and Polydor Records.
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The document discusses several major music video labels:
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Music Institutions
Universal Music Group is the largest music institution in the world, owning music publishing and co-producing online music viewing platforms. It works with artists across many genres. EMI Music Group tends to work with rock artists and is not as well known worldwide. Warner Music Group works mainly with alternative and rock artists. Sony Music Entertainment works with pop, R&B, and electropop artists. Republic Records focuses on hip hop, pop, and rock, while Syco Music releases pop music from talent shows.
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Evaluation Question 3
The film industry spends time and money on test screenings and market research to understand their target audience for a film. This helps them determine how to advertise and distribute the film to maximize ticket sales. The document discusses how the filmmakers obtained feedback on their romantic comedy film from their target 15-25 year old audience at different stages of editing. They screened rough cuts and a teaser trailer, collecting feedback through surveys and social media. This feedback revealed needed improvements like making the voiceover clearer and adding more establishing shots. The filmmakers found the feedback useful for strengthening weak elements and guided changes to better engage their audience.
Title mood board
This document is a mood board created by Lillie Vickers to convey a title. A mood board is a visual presentation of colors, textures, images and words that help set the tone and style for a creative work. The board likely contains various visual elements selected by Lillie Vickers to inspire and guide the development of a title that matches the intended mood or feeling.
Ident research
The document discusses the production companies behind three films - Love, Rosie was produced by Constantin Film, a German company founded in 1950. The Perks of Being a Wallflower was produced by Summit Entertainment, an American studio founded in 1991 that uses a blue ident with white mountains and capital text. What If? was produced and distributed by CBS Films, which has a black ident with thin silver capital text and logo, all underlined.
Ident research
The document discusses the production companies behind three films - Love, Rosie; The Perks of Being a Wallflower; and What If?. It provides details on the production company logos/idents shown before each film, including backgrounds, fonts, and histories of the companies Constantin Film from Germany (1950), Summit Entertainment acquired by Lions Gate (1991), and CBS Films (1952 television syndication unit of CBS).
Teaser trailer storyboard
The document outlines a 9 shot storyboard for a teaser trailer. The first 3 shots introduce the main character lying to her parents about staying with a friend so she can plan a party, the 4th-6th shots show party scenes filmed on phones to look self-made, and the 7th-9th shots alternate between the characters planning more parties and her dad calling with no answer.
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Case study
- 1. Case Study – major label recording artist
- 2. Name of artist, label and genre • Lady Gaga • Genre includes: Dance, electronic, pop and rock. • Lady Gaga is signed to the subsidiary label Interscope records which is owned by the conglomerate, Universal music group.
- 3. Vertical and horizontal integration • Universal music group operates in a vertically integrated business, this is where the owner has companies that play different roles in the process of creating, selling and developing music.
- 4. Recent album success and promotion Success: • Lady Gaga’s most recent album is ARTPOP it was released on November 6, 2013. • It debuted at number one on the U.S. billboard 200. • Sold 258,000 in the first week in U.S. • Topped the album charts of several countries including the UK and US. Promotion • Gaga opened the 2013 MTV Video Music Awards with a performance of "Applause • Headlined the iTunes Festival 2013 and performed new material to a crowd of 5,000 people • Thanksgiving Day television special, Lady Gaga and the Muppets' Holiday Spectacular • Performed ‘Venus’ and ‘do what you want’ on Xfactor UK
- 5. Social Media and Music download • Lady Gaga frequently uses Twitter, Instagram and Facebook. She also has her own website and littlemonsters.com allowing her fans to join a networking site. • Her music videos are also on her website as well as YouTube, allowing everyone to see them. Music Download • Lady Gaga’s music is available for download on ITunes and can CD versions can be bought in stores or online websites such HMV. Her music can also illegally be downloaded online.