Bastille is an English indie rock band signed to Virgin EMI Records, a subsidiary of Universal Music Group. Their most recent album, "All This Bad Blood", was released in 2013 and promoted through the lead single "Of the Night". Bastille uses social media platforms like Twitter, Facebook, and Instagram extensively to engage with fans and promote new music, tours, and releases. Their music can be found online through stores and platforms like iTunes, YouTube, and SoundCloud.

1. Case Study – Major Label
Recording Artist

2. Name of the artist you have chosen and the
genre of music they produce
 Bastille are an English Indie Rock band who formed in 2010 in London.

3. What record label are they signed too?
 Bastille are currently signed with a Virgin EMI records.

4. Is the label a subsidiary?
 Virgin EMI Records is a subsidiary of Universal Music Records

5. To what extent is the company integrated
both vertically and horizontally?

6. What was the artists most recent
album?
 Their most recent album was 'All This Bad Blood' which was released on 25th
November 2013.

7. How the album was promoted
 The lead single promoting the album, "Of the Night", was released on 11
October 2013.
 Due to the Brit Awards more people bought their album and singles.

8. To what extent does the artist use social
media and/or virals as part of their
marketing?
Some examples of the social media they use are:
 Twitter
 Tumblr
 Facebook
 Instagram
By using social media they can announce tour dates and when new singles
and albums will be released. This allows the information to go straight to their
target audience/fans.

9. Where is there music available online?
There music is available through:
 iTunes
 YouTube
 Soundcloud
 Mp3skull.com
 Soundowl.com
 mp3.li
 mp3bi.com
 Napster
 And lots of other websites