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INSTITUTION AND
OWNERSHIP OF CAPTIOL
RECORDS
Holly Corden
INSTITUTION & OWNERSHIP
Capitol Records is a major American label, is part of the Capitol Music Group and
a division of Universal Music Group.
The label’s parent company is currently EMI due to EMI being owned by Universal
Music Group.
CAPITOL MUSIC GROUP
Capitol Music Group is owned by Universal Music Group and is the which
administers the labels assigned to it’s Capitol Records division.
It is one of five umbrella labels owned by Universal Music Group, alongside
Interscope Geffen A&M, Island Records, Def Jam and Republic Records.
The record label has released many records from multiple genres; one of which is
the pop genre. The label is in charge of many very famous pop artists such as
Katy Perry but also has smaller pop artists assigned Capitol Records such as Sky
Ferreira.
ARTISTS & PROMOTION
KATY PERRY
Prism album, released 2013
• The release of the album was preceded by the release of the single ‘Roar’ which became the
album’s lead single, consequently promoting the album.
• For promotional purposes a golden truck was driven around Los Angeles with ‘Prism’ written across
it; announcing the album title and release date (October 22nd 2013).
• The brand Pepsi and Katy Perry got into a partnership, giving fans opportunity to ‘unlock’ new
content from the album, Pepsi also provided previews of certain songs from the album and gave fans
the choice to vote which single they’d like to have early release on iTunes.
• Listening parties were held for the album, open to 100 people.
• Perry performed at the iHeartRadio music festival, furthering the promotion of her new album.
• Prism was further promoted by Katy Perry’s Prismatic World Tour.
• The album became Katy Perry’s fastest-selling and became number 1 on the albums chart in US and
UK.
ALBUM PROMOTION
SKY FERREIRA
Night Time, My Time album, released 2013
• The artists appeared on popular American show Late Show with David Letterman where she
performed her debut single You’re not the One from the album.
• Another single (24 Hours) was released from the album as a free promotional single on the day of
the album release.
• Ferreira opened several of Miley Cyrus’s ‘Bangerz’ world tour dates.
• The singer also promoted the record by headlining shows and performing at festivals throughout
2014.
• Ferreira publicly criticized Capitol Records as they were unavailable for initial release of the albums
vinyl formatted records, declaring she would self-fund the creation of vinyl's. Capitol Records went on
to release their own vinyl versions of her album.
• The album reached number 45 on US album charts.
ALBUM PROMOTION
ARTISTS & PROMOTION
To say both albums were released from the same record label, both were
promoted very differently, a much bigger deal being made about Prism as
opposed to Night Time, My Time. This is possibly due to the popularity of the
individual artists; Katy Perry having a huge worldwide fan base therefore the
album would have to reach and appeal to a wider audience and Sky Ferreira
having quite a smaller fan base therefore her album would be appealing to her
specific audience. This could also be based on the money each artist would earn
from their albums and therefore bring to the record label.
EVALUATION

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Institution & ownership - Capitol Records

  • 1. INSTITUTION AND OWNERSHIP OF CAPTIOL RECORDS Holly Corden
  • 2. INSTITUTION & OWNERSHIP Capitol Records is a major American label, is part of the Capitol Music Group and a division of Universal Music Group. The label’s parent company is currently EMI due to EMI being owned by Universal Music Group.
  • 3. CAPITOL MUSIC GROUP Capitol Music Group is owned by Universal Music Group and is the which administers the labels assigned to it’s Capitol Records division. It is one of five umbrella labels owned by Universal Music Group, alongside Interscope Geffen A&M, Island Records, Def Jam and Republic Records.
  • 4. The record label has released many records from multiple genres; one of which is the pop genre. The label is in charge of many very famous pop artists such as Katy Perry but also has smaller pop artists assigned Capitol Records such as Sky Ferreira. ARTISTS & PROMOTION
  • 5. KATY PERRY Prism album, released 2013 • The release of the album was preceded by the release of the single ‘Roar’ which became the album’s lead single, consequently promoting the album. • For promotional purposes a golden truck was driven around Los Angeles with ‘Prism’ written across it; announcing the album title and release date (October 22nd 2013). • The brand Pepsi and Katy Perry got into a partnership, giving fans opportunity to ‘unlock’ new content from the album, Pepsi also provided previews of certain songs from the album and gave fans the choice to vote which single they’d like to have early release on iTunes. • Listening parties were held for the album, open to 100 people. • Perry performed at the iHeartRadio music festival, furthering the promotion of her new album. • Prism was further promoted by Katy Perry’s Prismatic World Tour. • The album became Katy Perry’s fastest-selling and became number 1 on the albums chart in US and UK. ALBUM PROMOTION
  • 6. SKY FERREIRA Night Time, My Time album, released 2013 • The artists appeared on popular American show Late Show with David Letterman where she performed her debut single You’re not the One from the album. • Another single (24 Hours) was released from the album as a free promotional single on the day of the album release. • Ferreira opened several of Miley Cyrus’s ‘Bangerz’ world tour dates. • The singer also promoted the record by headlining shows and performing at festivals throughout 2014. • Ferreira publicly criticized Capitol Records as they were unavailable for initial release of the albums vinyl formatted records, declaring she would self-fund the creation of vinyl's. Capitol Records went on to release their own vinyl versions of her album. • The album reached number 45 on US album charts. ALBUM PROMOTION
  • 7. ARTISTS & PROMOTION To say both albums were released from the same record label, both were promoted very differently, a much bigger deal being made about Prism as opposed to Night Time, My Time. This is possibly due to the popularity of the individual artists; Katy Perry having a huge worldwide fan base therefore the album would have to reach and appeal to a wider audience and Sky Ferreira having quite a smaller fan base therefore her album would be appealing to her specific audience. This could also be based on the money each artist would earn from their albums and therefore bring to the record label. EVALUATION