J. Cole is an American hip hop recording artist from Fayetteville, North Carolina who signed with Jay-Z's Roc Nation label in 2009. He released his debut album "Cole World: The Sideline Story" in 2011 and his second album "Born Sinner" peaked at #1 on the Billboard charts in 2013. J. Cole uses social media platforms like YouTube, Twitter, and Facebook to promote his music and tour dates.