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Major Label

By Chris A’Court
You Me At Six
They produce pop/rock music, and
are currently signed to Virgin Records
which is a subsidiary label the Capitol
Music Group which is owned by the
the conglomerate Universal Music
Group.




The bands most recent album was
Sinners Never Sleep (2011) which was
certificated Gold (150,00+ sales) in
the UK late in 2012.
One way that was used to promote the band and
their latest album was that they had teamed up
with Thorpe Park in a deal to produce a song for
the theme park’ upcoming ride called ‘The
Swarm’, with the song being the same name.
This shows synergy in which the band are
promoting the theme park and attraction with
the attraction promoting the band.
The band use social media websites such as Facebook, Twitter
and YouTube to connect and interact with their fans and market
their music as well as a couple of the band members own
projects (clothing lines – Josh Franceschi ‘Down But Not Out’,
Max Helyer ‘Become Antique’).
Their music is available online to purchase and
stream. Websites that support this are iTunes
and Spotify.
It is also able to be purchased online from retail
stores such as HMV.

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You Me At Six

  • 2. You Me At Six They produce pop/rock music, and are currently signed to Virgin Records which is a subsidiary label the Capitol Music Group which is owned by the the conglomerate Universal Music Group. The bands most recent album was Sinners Never Sleep (2011) which was certificated Gold (150,00+ sales) in the UK late in 2012.
  • 3. One way that was used to promote the band and their latest album was that they had teamed up with Thorpe Park in a deal to produce a song for the theme park’ upcoming ride called ‘The Swarm’, with the song being the same name. This shows synergy in which the band are promoting the theme park and attraction with the attraction promoting the band.
  • 4. The band use social media websites such as Facebook, Twitter and YouTube to connect and interact with their fans and market their music as well as a couple of the band members own projects (clothing lines – Josh Franceschi ‘Down But Not Out’, Max Helyer ‘Become Antique’).
  • 5. Their music is available online to purchase and stream. Websites that support this are iTunes and Spotify. It is also able to be purchased online from retail stores such as HMV.