The document outlines Leah's initial ideas for three magazine genres - pop music, dance music, and indie music. Leah's audience provided feedback on each idea to help her decide which to pursue. For the pop music idea, they felt the crowded cover and focus on boy bands would attract the target teenage audience. For the dance music idea, they noted dance music's growth and wider potential audience through remixed older songs appealing to both young and old. They liked the proposed name "Udance". Ultimately, based on the audience feedback, Leah decided to develop her dance music magazine idea called "Udance", finding it had the widest potential appeal across age groups.