This document discusses different examples of web pop-ups and sponsorships for makeup brands. It analyzes the effective elements in each, such as using pictures and text split into sections for pop-ups, and showing the application and results of makeup for sponsorships. The author indicates they will incorporate strategies seen across the examples, like placing the picture on the left and text on the right, emphasizing color and brightness of products, and displaying models in a fashionable, classy way, for their own web pop-up and sponsorship designs.

2. WEB POP-UPS
Pop Beauty
I like that this web pop-up is split into four
different sections and with this each
section takes you to a different link once
clicked on. The top box takes you to the
home page of the Pop Beauty website,
and the three other boxes at the bottom
take you directly to their website directly
on that product. This helps the customer
quickly click which is more effective. The
use of pictures along with the products
is good so the customer has a visual
picture.

3. Sleek
This web pop-up is split into two
sections, the left with the name of the
product, a brief description and a link
and the right with a picture of the
product I think this is effective and
would like to use this style for my web
pop-up. This is simple and easy for
the customer to read, compared to the
Pop Beauty as there are four different
sections which is slightly more
complicated. I like the link which says
‘discover now’ instead of just ‘shop
now’ for example, as it seems more
interestind, I will use this in my web
pop-up. (This web pop-up came up
from the website therefore there is no
brand name on).

4. Urban Decay
This web pop-up is split into two
sections like the Sleek web pop-up.
Again I like this style, however I
prefer this one as the picture is on
the left and the writing is on the right
with a link. I think this draws the
customers in more with the picture
bing on the left, as we read from left
to right and is the first thing they will
see. This web pop-up is for joining
up to receive emails from the brand,
therefore there is more words. I will
use a similar layout to this with the
picture on the left, along with the title
on the right side at the top, a brief
description in the middle of the right
side of the web pop-up and then a
link at the bottom for the customer to
click on a be redirected to the
website.

5. SPONSORSHIP
Rimmel London Colour Rush for Made in
Chelsea
In this sponsorship I like how the make-up is
shown as a product, applied on the models
lips and then how it looks at the end. I think
this is an important structure to keep in my
sponsorship, therefore the audience can get
the impression of the product for the short
time that the sponsorship is on. I like the
shot of the lipstick being applied to the lips
and I will try to recreate something along
these lines for my product. In this
sponsorship the voiceover says words
connecting with the colour and brightness of
the product, for example ‘pops with colour’, I
will use similar words to put emphasis on my
product.

6. Barry M for 4Music Sundays
I like the graphics used in this and the
moving of the make-up products is
interesting. I would like to recreate
something like this, to show the make-
up moving on the screen. There is
also lots of emphasis on colour with
the changing background, also this is
in time with the music which gives the
sponsorship a fun feeling to it. At the
end of the sponsorship there are a
range of photo’s shown one after
another with a smooth transition
between each, showing the model
wearing the same make up but in
different colours. I think this is
something I could add into my
sponsorship.

7. Maybelline for Gossip Girl
For my sponsorship, my company,
Renown, is sponsoring 90210 which is
a similar programme to Gossip Girl, in
that its very classy, glamorous and
rich. The girls shown in this
sponsorship are shown as being
fashionable and classy, therefore I will
try to do this as well. I like the use of
graphics when the model is shown six
times on the screen but is the same
picture. There is an impression that
they are on the catwalk and I will try to
take this and show this in my
sponsorship.