M.A.C focuses on product quality over price, believing customers will remain loyal if they feel M.A.C offers the best makeup. While M.A.C products are expensive, they do not emphasize price, trusting that high quality justifies the cost. In contrast, Superdrug's own makeup brand, MUA, aims for decent quality at low prices to attract budget-conscious customers, surprising people with quality that exceeds expectations for the low cost.

1. Quality
M.A.C makeup focuses on the quality of their
products, they want their customers to look
flawless so they will become a loyal
customers if they believe M.A.C is the best
makeup brand. M.A.C makeup is obviously
expensive however the company does not
focus on their price for products as they
believe their products are top quality
therefore no matter what the price, people
will buy them to look good. Whereas
Superdrug's own makeup brand is not all
about the quality, they tend to make their
products decent and ok quality but they don’t
want their prices to be too expensive, as the
makeup is cheap you expect the quality to be
bad however depending on what you
get, most of their products are actually good
quality, as its deceiving people to believe the
quality is rubbish as most cheap makeup
brands are not good quality at all.

2. Image
The message they are giving out from these images of
celebrities is that if you buy the makeup the celebrities
like Rihanna or Nicki Minaj are wearing then you will
look like them, they give out these ideas to people
because they know these celebrities have a huge fan
base with everyone idolises them so they are aware
that what these celebrities wear will sell more so by
having these promote their cosmetics they will see an
increase in sales. As M.A.C is a top brand of makeup
they give across this message with the photography
used as if the photography is professional then people
will believe the makeup will be as well.
As Superdrug is more of a shop for teenagers and young adults have One
Direction make a range of makeup products, as it would improve their sales
because as most people who shop there will be teenagers and young
adults who may like One Direction and as they are so well known and
popular everybody seems to want stuff related to them. However the
image given fro the photography may believe people to think One Direction
were not as involved like Rihanna was with M.A.C, although One Direction
would not be able to actually wear the makeup to promote it they could
have a better promotion techniques like pictures with models wearing the
makeup or having a photograph with their specific makeup colours near
them, as I think that would have given out a better image rather than their
faces on the nail polish and the products making a heart shape.

3. Price
As M.A.C are more focused on the quality of
their cosmetics instead of their prices,
because quality is more important to them,
they decide not to put their prices on adverts
and instead make people look on the website
to find out the prices for their cosmetics, I
think this is because once consumers get on
their website to find out the prices they will
start to look at other products buy M.A.C and
buy more products from them.
MUA are more focused on their price rather than
quality, you can see this as when you go onto
Superdrug’s website and go on MUA makeup, at
the top you see the image on the left, which
basically states that they sell most of their
makeup products for just a pound which then
makes people go and buy them which is also good
for other products in Superdrug as once most
people go inside they will see other offers the
store has to offer and buy more than just the
MUA makeup products which will therefore
improve their overall sales

4. Value