This document discusses a case of coercive philanthropy during the 2018 Kerala floods in India. It questions whether mandatory donations from government employees constitutes true philanthropy or social responsibility. While the court said donations should be voluntary, the government argued it was the duty of civil servants to donate. The document separates philanthropy, which involves voluntary charity work, from mandatory social responsibility policies. It suggests aligning philanthropy with corporate social responsibility efforts to effectively provide relief during the disaster.

1. Corporate Social Responsibility
Assignment-1
Submitted by,
Ankit Sha
(Marketing)

2. Coercive Philanthropy: Kerala Floods 2018
1)Is this a Csr case? Debate
Yes, this is a Csr case because it is a natural calamity occurred in 2018.while
going through most of the water bodies have sufficient levels across the length
and breadth of Kerala even before arrival of Monsoon.
Considering the above factor, an above average rainfall lead to a flood like
situation. Releasing of water from Periyar Dam along with heavy downpour
Karimkulam and karimtharuvi, sustained heavy losses caused waterlevel in
Periyar to raise rapidly and caused this flood in kerala.
2)The court says donations have to be voluntary. Is it
philanthropy or social responsibility?
The court said, donations require a voluntary spirit, and the government should
keep in mind the fact that many employees might not be able to afford such an
extent of monetary loss. No it is not a philanthropy or social responsibility done
by a government to govt employees and many of them employees were against
the government order even the Kerala NGO Sangh filed a petition stating that
the contributions were being collected without the employees’ consent.
3)How will you separate philanthropy from the case legally
mandated social responsibility in this case?
Philanthropy will separate from the case legally because as the state struggles
to survive the flood, various non-governmental organisations in the city have
stepped in to provide relief to the flood-affected areas. Prominent NGOs like
Kerala NGO sangh and many others socio-cultural group come forward and
help people during bad times. Whether the public donate or not government
need to donates, but govt directly affect the pocket of govt servants only it’s
make a different impact. Government stated that it is the duty of every govt
servants of kerala to donate from salary , to help the flood affected people of
Kerala, in this hour of natural crisis.
4)Is philanthropy different from CSR according to this case?
Yes it is different according to this case because here government has given
order to its employees to donate seriously from their salaries at sourcefor a

3. fixed period but philanthropy meaning is different it can say like help others or
society as a whole by donating canned goods to a food bank to help needy
families in your community or donating clothes, medicine etc to the to needy
people.
Corporatesocial responsibility (CSR)refers to practices and policies undertaken
by corporations that are intended to have a positive influence on the world. The
key idea behind CSR is for corporations to pursue other pro-social
objectives. CSR objectives include minimizing environmental externalities,
promoting volunteerism among company employees, and donating to charity.
5)Whether it is different or otherwise, how will you align
philanthropy with CSR
No it’s not different or otherwise I will align philanthropy with CSR because
helping the poorand those in need during kerala floods is much more important
for philanthropy or CSR. Supporting affected people will have an immediate
and substantial impact in state. With your help, we can feed families who have
lost everything in the aftermath of the flood. Both have a same mission
to ensure relief at flood-affected areas.
6)What are the options you can suggest to the state government to
respond to the calamity through the CSR route
Options I can suggest to the state government are:-
Dams: Encourage people not to settle near the dams. Dams prevent floods but
if dams fail the catastrophe will be manifold. The heavy rain like it was this
time will not be easier by the dams to stop creating floods.
Kerala doesnt have a disaster early warning system. Had this was in place, the
loss could have been minimised to a substantial level
Create distress relief fund
Make a campaign for affected people, give information about incident and
payment link so people use it to donate money

4. Send relief materials
The connectivity is re-established you can send materials easily to Kerala.
Connectivity is more important for both Govt and Indian Naval Base (including
providing materials for airdrop).
Volunteer with any of the NGOs
There a number of NGOs who is ready to working with Govt for the immediate
relief of the victims. They are supporting through providing materials or
collecting and delivering to the relief camps.
7)Assuming you are in it, how will you make the government
more socially responsible against the background of the disaster
scenarios on the state
I will make the government more socially responsible against the background of
the disaster scenarios on the state in many ways-
Bad coordinationamong the rescue agencies
Even after the military was called precious amount of time was lost due to lack
of coordination. Local government officials didn't help much in coordination of
rescue efforts. Everything was haphazard.
No declarationof a disaster/curfew
Government should have declared a curfew and got all non-essential traffic off
the roads. This would have made rescue efforts much easier.
Extremely poor watermanagement:
Like in other Indian cities, Kerala waterbodies are throughly abused and
exploited. Flats have been built on land reclaimed from lakes. Everyone has
been taking water too lightly and paid a price. Floodwaters don't care whether
you built an apartment or a factory on lands where the waters traditionally go to.
Very little preparedness among the common public:
Educating people on handling emergencies is non-existent. People don't learn
how to deal with floods even when they live in lands prone to such events.
Awareness of emergency routes and finding safe hideouts are essential, but
ignored.