Magento Update Meeting
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These are the slides from the Magento Update Meeting held by Magento partner 'Realvine' in Breukelen, The Netherlands on Februari 25th, 2010.
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Guido shows you how using Packaged Business Capabilities can give your commerce team the freedom to do just that.
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This document provides a summary of a presentation on persuasive e-commerce. It discusses how online conversion rates are typically much lower than offline rates due to a lack of certain in-person factors. It then covers cognitive biases and how the unconscious mind works, noting most decisions are made unconsciously. Finally, it outlines different persuasion techniques like social proof, scarcity, and removing friction that can be applied to e-commerce to increase online conversions. The presentation concludes with a discussion of how personalized, automated persuasion may be used in the future to target individual customers.
JDE ecomweek presentation on user validation
This document summarizes a presentation about ways for e-commerce companies to learn from their users through validation. It discusses 5 methods for user validation: getting out of the building to test ideas with real people, fake door testing to measure interest, focus groups to discuss ideas with customers, usability testing to observe user flows, and A/B testing to randomly distribute users between versions and track impacts on metrics. The presentation encourages companies to apply one validation method each week to continuously improve and lower risks, as most changes have no or negative impacts without validation. It provides further reading and contact information.
Picking software to run a business livestream
This document provides guidance on selecting livestreaming software tools to run a business livestream. It discusses the key components needed for livestreaming including encoders, sources, guests, stream destinations, video quality, and studio operating systems. Different combinations of tools are recommended for cases like hosting a multi-speaker stream with screensharing. Specific tools mentioned include OBS, Skype, Ecamm Live, vMix, Lightstream, Riverside and Restream.io. Price ranges and considerations are discussed to help select the right setup. Resources are provided at the end for further information.
Cross cultural website optimization
This document summarizes a presentation by Guido Jansen on cross-cultural website optimization. Jansen discusses how business is becoming more international and factors driving this trend. He then outlines challenges large companies have faced optimizing for different cultures. Jansen covers concepts from cultural researchers like Hofstede and Hall and shares findings on how conversion rates can vary across countries by time of day and day of week. He concludes with five tips for cultural web design focusing on research, testing, and acting on data to best serve local customers.
Building your optimization technology stack
When starting out with a program around optimizing the conversion rate (CRO) or - a bit broader - the customer experience (CXO), you will inevitability run into some challenges around the technology stack you’ll be using.
Let’s talk about that.
Data driven decisions meet psychology
This document summarizes a presentation about how psychology is essential for marketing products and making data-driven decisions. The presentation discusses how the brain uses heuristics and is subject to cognitive biases, which marketers can leverage through controlled experiments. It also provides an overview of the skills and teams needed at different levels of a conversion optimization process, from lone specialists to distributed multi-team structures, and how to build an optimization culture.
Building your optimization dream team
Guido Jansen, a CXO specialist with 10 years of experience, discusses building an optimization team. He notes that people and process are crucial and that teams should start with roles like UX researcher, UI designer, and frontend developer at Level 2. As teams mature to Levels 3 to 5, they need additional roles such as data analyst, behavioral analyst, and team managers. Jansen emphasizes empowering self-sufficiency through training and establishing an executive sponsor to support the full optimization cycle.
Creating an optimization culture
Guido Jansen discusses creating an optimization culture at companies. He notes that optimization efforts cannot be done centralized and need buy-in across distributed teams to connect insights. Building trust around data and experimentation is important. While some clients lack an experimental DNA and see online as just lead-gen, others have scale, data science teams, and management buy-in that can enable success. Jansen advocates moving from terms like CRO and A/B testing to focus on idea validation, business growth, and innovation. Onboarding people outside digital teams is also important for the culture.
Optimization culture - Conversion Elite London 2018
Guido Jansen discusses creating an optimization culture at Randstad, a global staffing firm. He outlines both challenges, like independent operating countries and limited local resources, and opportunities, like management buy-in and mature analytics teams. Jansen advocates getting top management buy-in, involving teams, and establishing a culture of continual experimentation and improvement. The goal is for all major countries to have data-driven optimization teams working together and integrating with other departments.
Optimization culture @DDTT
Guido Jansen discusses building an optimization and experimentation culture within Randstad, a large staffing firm. He describes establishing centralized CRO (customer relationship optimization) teams in major countries with data specialists, psychologists, and developers. The local teams are supported by a global team and work together in an agile way using machine learning. Jansen discusses challenges in building an optimization culture like lack of data literacy and silos, and things that have worked like calculating ROI and transparent experiment workflows. He hopes to further onboard people outside online teams and move terminology beyond "CRO" to focus on ideas, growth, and innovation.
Persuasive ecommerce
The document discusses the history and development of artificial intelligence over the past 70 years. It outlines some of the key milestones in AI research including the creation of logic theories, machine learning algorithms, and neural networks. Recent advances in deep learning now allow AI systems to perform complex tasks like image recognition and natural language processing.
More from Guido X Jansen (20)
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Grow Smart or Die Fast: 5 Guidelines to Navigate the Recession
Grow Smart or Die Fast: 5 Guidelines to Navigate the Recession
Emerce Retail_Stage Session_SQLI&Spryker_2022_AU (1).pdf
Emerce Retail_Stage Session_SQLI&Spryker_2022_AU (1).pdf
Emerce B2B_Stage Session_YOUWE&Spryker_2022_AU.pdf
Emerce B2B_Stage Session_YOUWE&Spryker_2022_AU.pdf
Still A/B testing your buttons? You need to think (much) bigger...
Still A/B testing your buttons? You need to think (much) bigger...
Optimization culture - Conversion Elite London 2018
Optimization culture - Conversion Elite London 2018
Recently uploaded
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Climate Impact of Software Testing at Nordic Testing Days
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
“I’m still / I’m still / Chaining from the Block”
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Video Streaming: Then, Now, and in the Future
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
UiPath Test Automation using UiPath Test Suite series, part 5
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Communications Mining Series - Zero to Hero - Session 1
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.Uni Systems Copilot event_05062024_C.Vlachos.pdf
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Full-RAG: A modern architecture for hyper-personalization
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Removing Uninteresting Bytes in Software Fuzzing
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Recently uploaded (20)
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Magento Update Meeting
- 2. AGENDA • Introduction • Community 1.4 features + CMS Demo • Break • Enterprise 1.7 features • Marketing Scenario’s • Enterprise 1.7 Demo
- 3. INTRODUCTION
- 4. • Concept • Web: realvine.nl • Development • Twitter: @realvine • Optimization • Shop management
- 5. ALDO WINK & GUIDO JANSEN
- 6. OUR PROJECTS
- 7. OUR PROJECTS
- 8. OUR PROJECTS
- 9. OUR PROJECTS
- 10. OUR PROJECTS
- 11. OUR PROJECTS
- 13. CE 1.3 VS 1.4 • 450+ bugfixes • 150+ changes • 100+ improvements
- 14. CE 1.3 VS 1.4 • Rewritten Tax an discount system • Improved performance • CMS+ • Widgets • WYSIWYG
- 15. WIDGETS • CMS Page link • CMS Static Block • Catalog Category Link • Catalog Product Link • Recently Compared Products • Recently Viewed Products
- 16. WYSIWYG
- 17. CE 1.4 BACKEND DEMO
- 18. <BR /> Break
- 21. SIMILARITIES • Magento Core • Open source development model • Magento Connect (Extensions)
- 22. DIFFERENCES • Features (18 extra extensions for Enterprise) • Support, Warranty en Indemnification vanuit Varien • License fee
- 23. ENTERPRISE EXTENSIONS • Staging • Store credit • Giftcards • Customer Segments • Private Sales / invitations • Rule-Based Product relations • Banners
- 24. NIEUW IN 1.7 • Reward Points System • Highly Tuned Page Performance • Improved shop management
- 25. MARKETING WITH
- 26. MARKETING SCENARIO’S • Customer Value • Customer Lifetime • Reward Points System • Segmentation
- 27. SEGMENTATIE
- 28. EE 1.7 BACKEND DEMO
- 29. EE 1.7 BACKEND DEMO • CMS+ • Gift Cards • Website access restrictions • Staging • Customer Segments • Rule-Based Product Relations
- 30. CONCLUSION
- 31. Sponsor of May 26th, 2010 De Reehorst, Ede, The Netherlands meet-magento.nl Photo courtesy of Netresearch