This document provides an overview of Magento, an open-source e-commerce platform. It discusses Magento's popularity and growth, key benefits like flexibility and out-of-the-box functionality, and the large community of over 800,000 users. The development process with Magento is outlined, including creating themes, configuring the platform, custom development, and integrations. Case studies are also mentioned. The document emphasizes that Magento is valuable for developers due to high demand, accessibility, and available training/certification options.

1. Getting to Know Magento
Max Yekaterynenko, Senior Manager, Magento Engineering
Joe Woods, Director of Technology, One Pica

2. Getting to Know Magento
• Magento Overview
• Benefits & Features of Magento
• Community
• Development Process Highlights
• Case Studies
• How Magento is Valuable to You

4. Why?

5. 26%
Most Popular eCommerce Software
(Top 1M Sites) Feb 2013

6. 2008: Introducing Magento

7. •A Better eCommerce Platform
•Open-source
•Partners, Developers
2008: Introducing Magento

8. 150,000+
Merchants

9. Billions of Dollars
Transacted

10. Why Magento?
• Flexibility
• Optimal platform for scale
• Time to market
• Out-of-the-box functionality
• Total Cost of Ownership

12. 80% Growth

13. 900+ New
Merchants

17. Benefits and Features
Why Use Magento?

18. Built on the LAMP Stack

19. Incredibly Flexible
• Powerful theme engine with fallback
• Very easy to reuse past work, or third-party
extensions
• Object oriented
• Based on Zend Framework
• Supports event-driven programming
paradigm

20. Free and Easy to install
• Download the Community Edition
• Use bundled installer, takes ~ 5 minutes
• Optionally use sample data
• Login to your administration panel and create
test products
• Place orders!

21. Optimal platform for scale
• Easy to install on another web server
• Database can easily be split by read/write
role
• Native integration with APC, Memcache,
Redis, and SOLR, all which can be installed
on external machines

22. Low Total Cost of Ownership
• Enterprise Edition has a yearly license fee,
but Community Edition is free
• No revenue share or additional fees
• Hosts often use open source tools that don’t
usually need licensing

23. Fast to Market, Great Native Tools
• Extensible attribute architecture on all major
models
• Frameworks for connecting models to
database tables
• Frameworks for rendering pages and admin
forms

24. Community
800,000+

25. 6,000+
Extensions

26. 6,000+
Extensions

28. Development Process
Highlights
Basics of Development Lifecycle
with Magento

29. Create a Magento Theme
• Change HTML/CSS/JavaScript
• Make block layout modifications using XML
• Supports theme hierarchy, so you only
change what you need to

30. Configure Magento
• Select shipping methods, payment methods
• Setup emails
• Fill in store name, phone number, address
values
• Put real content in CMS

31. Implement Custom Functionality
• Create custom modules to meet business
requirements
• Choose and install extensions from third-
party vendors

32. Build Integrations
• Connect Magento with external systems
o Customers, orders, products
• These can be automatic or manual
• Use SOAP, XML-RPC, or custom extension

33. Populate Data
• Customers
• Orders
• Products
o Often requires continuous, reusable integration or
data flow

34. Launch!
• QA and UAT
• Deployment
• Go-live

35. Case Studies

40. How Magento is
Valuable to You

41. Great Developer Community
• Amazing worldwide conferences
• Magento Job Board connects merchants with
developers
• Active forums, blogs,
and Twitter

42. Developers are Needed
• Ecommerce is growing at exponential rate
• Magento certified developers are still rare
and get paid more money

43. Magento is Easy to Access
• Free to download, install, and modify
• Huge amount of How-To content online, in
official and unofficial channels
• Almost everything you might do has been
done before, so someone can help you

44. Training and Certification Available
• Great official training programs, including in
Kiev
• Developer certification program
• 40+ hours of free video training available
online

45. Why?

46. Free Vouchers
• Five certification vouchers are to be given
away today!
5 x ( | | )

47. Questions?
• Joe Woods
o jwoods@onepica.com
• Max Yekaterynenko
o myekaterynenko@ebay.com