The document provides a comprehensive overview of Magento, including its history, features, and technical requirements. Key topics covered include the platform's evolution, its capabilities in e-commerce management, and its architectural design patterns. Additionally, it highlights the disadvantages and challenges associated with using Magento for web development.

1. Let’s talk Magento
Ledian Hymetllari & Ardjan Shero

2. Who we are and
why are we here
Ledian Hymetllari
Magento certified developer at Shero
Ardjan Shero
Team Leader at Shero
@ledihymetllari
@ardjanshero

3. “Agenda:
Magento history
Magento statistics
Magento ecosystem
Magento architecture
Magento features
Magento disadvantages
How we do it at Shero
Magento standards
How to code on Magento
Magento demos
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4. Magento history
○ Open Source Platform written in PHP
○ Was originally developed by Varien In US
○ First Release of Magento March 31, 2008
○ eBay acquired Magento on 2011
○ Currently is owned by Premira group since 2015
○ In November 2015, Magento 2.0 was released (Latest version is v2.2.4)
○ 1 week ago, Adobe announced the intent to acquire Magento for $1.7 billion USD
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5. 5
Magento Statistics
Source:
similartech.com

6. 6
Magento Statistics
Source:
similartech.com

7. Page builder
Performance
Admin
Panel
Improved
Front End
Modern
Codebase
Superior UX Release
frequency
Native
features
B2B
Functionality
Magento 2 general features

8. Order management
○ Distributed order
management
○ Multistore orders
○ Fulfillment integration
○ Inventory management
○ Partial refunds
○ Payment, tax, and fraud
○ Analytics capabilities
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Tools for advertising
and marketing
○ Cross-sell products
○ Promotional pricing
restricted to selected
products or categories
○ Catalog and Cart Price
Rules
○ Allows price variation based
on quantity and groups
○ Landing page tools for PPC,
new product promotional
tools, URL tools, and more
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Catalog management
○ POS integration
○ Different type of products
(virtual, bundled, configurable)
○ Edit and delete product reviews
○ Complete inventory
management
○ Import and export products for
batch updates.
○ Unlimited Attribute sets
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Fully SEO centered
○ Generates Google Sitemaps
○ Automatically sort popular
searches and modifies
○ Supports Search Engine
Friendly URLs
○ Easy to Meta-tag products
and information
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Checkout,
shipping and payment
○ One-page checkout
○ Ship to multiple locations in one
order
○ Estimates for taxes and shipping
costs (USPS / Fedex / UPS etc)
○ Order tracking
○ Built in Paypal, Authorize.net,
Braintree, etc.
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Tracking,
Analytics and Reporting
○ Google Analytics
○ Sales and tax reports
○ Abandoned shopping cart and
low stock report
○ Total sales and refunded
invoice
○ Product review report and
more
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14. ○ Rule-based Up-sells and Cross-sells
○ Private Sales with Viral “Invite-a-Friend”
Emails
○ Database Scalability
○ Search Engine
○ Management of Customer Attributes
○ Extended Admin Rights Management
Features
○ Reward Points
○ Marketing and Merchandising
○ Administrator Roles and Privileges
○ Performance
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Open Source (CE)
VS
Commerce (EE)
○ Technical Support
○ Visual Merchandiser
○ Gift Cards
○ Customer Segmentation
○ Customer Attributes
○ Content & Staging
○ Admin Log
○ Private Sales
○ Banners
○ Platform Support
○ Database Sharing
Commerce (EE)
○ Page builder
○ Advanced analytics
○ B2B
○ Magento Cloud hosting

15. “Magento disadvantages
○ Cost of Magento E-Commerce website development is higher than other
platforms
○ Magento is complicated for the beginners
○ Magento 2 migration / upgrade takes time, money & effort
○ Vague information of Magento 1 End-of-life
○ Magento still has a lot of core errors/bugs
○ Magento might be slow on small or shared servers
○ Lack of Magento technical Support
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16. “
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Magento 2 technologies & Host requirements

17. “
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○ PHP
○ HTML5
○ CSS3 (LESS CSS pre-processor)
○ JQuery (primary JavaScript library)
○ RequireJS (library that helps load JavaScript
resources on demand)
○ Coding standards PSR-0 (autoloading
standard), PSR-1 (basic coding standards), and
PSR-2 (coding style guide), PSR-3, PSR-4
○ Third-party libraries (Zend Framework 1, Zend
Framework 2, Symfony)
○ Apache 2.2, 2.4
○ Nginx 1.7
○ MySQL 5.6
○ Composer (dependency management package for
PHP)
○ Etc
Magento 2 technologies & Host requirements

18. “
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○ MVVM Pattern
○ Singleton Pattern
○ Dependency Injection Pattern (di
files)
○ Abstract Factory pattern
○ Factory Method pattern.
○ Event Observer Pattern (Event &
Observer concept)
○ Object Manager Pattern
○ Interceptor Pattern (code generation)
○ Composition Pattern
○ Builder Pattern
○ Adapter Pattern
○ Etc
Magento 2 Design patterns

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Magento 2
Architectural
diagram

20. “
Global features that support extensibility
○ Modularity
○ Reliance on popular design patterns
○ Coding standards
○ Flexible attribute types
○ Web APIs (Magento or third-party services can be configured as a web API
(REST or SOAP) with some simple XML)
○ Service contracts and dependency injection
○ Plug-ins (interceptor)
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21. “
Ease of frontend customization
○ Easy to modify frontend
○ Magento Blank Theme
○ Magento Luma theme
○ Install or build custom theme
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22. “
Security overview
○ Enhanced password management hashing algorithms (SHA-256)
○ Improved prevention of cross-site scripting (XSS) attacks by making escaped
data the default
○ More flexible file system ownership and permissions
○ Use of non-default Magento Admin URL
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23. “
Magento Database
○ EAV
○ Flat tables
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24. ○ Magento 2 installation
○ Browsing Frontend (home page / category page / product page / cart page / checkout etc )
○ Browsing Backend ( catalog rules / caches / indexes / configurations etc)
○ Magento 2 extension installation and functionality demo (Artwork upload)
○ Magento 1 vs Magento 2 structure and how they works
○ Magento 2 standards for coding / Rewriting
○ CRUD demonstrate
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Thanks
Any questions?
You can find us at:
@ledihymetllari & ledian@sherocommerce.com
@ardjanshero & adi@sherocommerce.com