Rock On! will be a rock music magazine targeted towards people aged 16-30 in North London. It will be released both online and in print monthly, covering upcoming rock artists and music. The magazine aims to become one of the most successful rock magazines in North London by marketing to its target audience and conducting research to understand what appeals to readers. It will be distributed in Camden market and local shops, and online via a QR code that provides access to the digital magazine and social media pages.

2. . Rock On! will be a Rock based magazine specifically focused
around North London. The Magazine will be released both an
Online version and Print Copy issuing new releases every
month.
. Providing entertainment and Content for the ages of 16-30.
The magazine aims to provide Maximum entertainment and
satisfaction from the genre of Rock and all the music that comes
with it from within North London.

3. The Genre
The genre I have chosen for my
magazine is Rock Music. I have
chosen this genre as it is a well
established genre used in North
London in areas such as Camden.
Areas like this hold music venues
such as COCO which are based
around Rock Music.

4. The Aim
. To become one of the most successful Rock Magazines
based in North London. To inform readers about
upcoming Rock Artists and music.
To achieve this, our magazine will have to be marketed
at the target audience well. I can do this by conducting
research on the age demographic of the magazine
readers to help understand what will appeal to the
majority. As well as this using my moodboard for help
with the genre and the themes within it.

5. Moodboard
. A Moodboard of a wide variety of
elements that go into the Rock
Genre which have helped me to
understand the font layout and
genre I am doing for my magazine.
The use of high vibrancy colours
here also helped me choose my
colour scheme such as red white
and black which I have chosen to
also use for my magazine.

6. Target Audience
. Rock On! will be aimed at the ages of 16-30 as Rock
music Is mainly viewed and listened to by these ages.
The magazine will aim to appeal to anyone in North
London's Demographic.
. My Secondary target audience will be older men aged
between 30-50 as there is a smaller mass of people in
North London who also watch and listen to Rock
music.
. The Social Class rating of the magazine Target
audience will also be C1 as most people who are able
to afford magazines read Rock magazines at the given
group.

7. Fonts, Texts, Typefaces and Titles
Arial
The first font being used will be for my main headline title. This font is
called HolyFont and is a good representation of a rock genre due to
its roughness and unique scratchiness. Using this font will allow me
to connote to the genre of Rock.
The font being presented here is the Nickston one font. This font
stands very well out and will be used for straplines and cover lines to
attract my audience/reader to the magazine.
The font Arial is going to be used for my DP spread interview as it is a
neat font and easy to read.

8. The Price
•
The Price of the magazine will be roughly £3.50 As due to the demographic most
people will be able to afford this magazine. The online copy of the magazine will
only be accessible by purchasing the Hard copy of the magazine first and using a
QR code given in the magazine.
•
We will also be selling a subscription based version of the magazine monthly for a
discounted price of from £3.50 monthly non subscription to £2.50 with the
purchase of a subscription this means the subscription package will be overall
cheaper than buying each magazine individually for a year in comparison.

9. Color Scheme
• The colour scheme for my magazine will be a
use of 4 main colours for my magazine front
cover and DP spread of red, white, grey and
black. These 4 main colours help to create a
slick edgy and serious background for the
magazine. This helps present the genre of
Rock through my magazine as it creates a
fitting scene for my magazine to be around
colour wise.

10. Content And Form
. The content based inside the magazine will be focused about Rock artists and bands
and who is most popular at the moment. There will be mainly one specific artist from
Rock as the main image on the front cover and my
. Double page spread will be an Interview/Q&A with the artist. The DP spread will be laid
out in columns to make it more formal. The magazine will be aimed to be
Not extremely formal but formal enough to ensure some attention to detail.
• My content will also be focused on Rock Music as a whole genre as it attracts people of
all ages towards rock music as well as introduces new musicians and can help to make
sponsorships with them.
• There'll be around 80 pages in the magazine and due to my price being £3.50 I will
need to use a decent quality paper such as glossy paper as the price of the magazine is
decent price therefore decent quality. The magazine will be sold monthly for that price

11. Competitors
Kerrang! Is a Rock
magazine who
focuses on older
Rock, as we can see
in both of these
magazines Green
Day is the main
cover line.
NME is a hard rock
using vibrant colors
such as blue white
and red
Clash Is a classical Rock
meaning the music is much
more soft and relaxed
hence the soft vibrancy
from yellow to black
and white.

12. Resources & Personnel

13. Marketing
•
What I could do to market for a Rock music magazine is go to rock venues in Camden and give
out leaflets after events have taken place in the venues. This leaflet will have a QR code on it
linking to the main webpage for Rock On! and that will have links to social media pages. By
doing this, I am implementing Below-the-line advertising. This means that people will see the
leaflets give them to friends and share the QR code online meaning more and more people will
slowly promote your magazine without you doing anything.
•
My USP Is giving away tickets to the biggest concerts for rock every month on my social media
pages. This will help give more attention to the Rock On! Online social media
•
The pricing of my magazine will be decent and affordable as it becomes more attractive to
younger audiences which is my primary target who don't have a lot of money due to their age.
Thus making it cheap and affordable. To do this, We need sponsoring from investors be able to
afford to make and sell copies of the magazine to the public.

14. Distribution
• For my distribution of my magazine, I plan on going
into Camden market which is a very Rock based area
and renting a stall in the centre of the market and selling
copies of my magazine. After a week of this I plan on
starting to sell to newsagents and shops in Camden where
rock is high in popularity
• I also plan on using social media to attract people to talk
about the latest edition of the magazine and make people
want to read my magazines. Doing this will allow people
to buy the magazine and be given an exclusive online copy
of the magazine upon purchase of the magazine Hard
print.
• Also if they did this we can offer them the free online
edition monthly. I will distribute my magazine online
through the QR code given inside the magazine with
access to the online copy of Rock On! there will then be
links to social media pages where tickets
for upcoming events will be sold.