Advert research
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Newspaper advertisements can reach large audiences, especially those aged 45 and older. There are different types of newspaper ads such as classified display ads, classified text ads, and display ads, which vary in complexity, customization options, and cost. The cost of newspaper ads depends on factors like ad size, publications, sections, frequency, and use of color. Daily papers generally have the highest rates but costs drop significantly even for small annual contracts compared to one-time ads.
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The document discusses advertising and its purpose, types, drawbacks, and media. It covers the two main types of advertising - promotional and institutional. It outlines the pros and cons of various print media like newspapers, magazines, direct mail, and outdoor advertising. It also discusses broadcast media like TV and radio advertising. Online and specialty media are covered as well. The document provides information on how to select promotional media and outlines factors to consider in a promotional budget.
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Display advertisements are ads on websites that include text, images, video and audio to deliver brand messages to visitors. Facebook and Twitter are projected to take 33% of the display ad market by 2017, while desktop display ads surpassed search ads in 2014. Classified ads are cheaper than display ads and bring a greater return on investment, appearing frequently in newspapers, online and periodicals. The classified ad market in the US was estimated at $15.9 billion for newspapers and $14.1 billion online in 2003.
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The document discusses advertising and its purpose, types, drawbacks, and media. It covers the two main types of advertising - promotional and institutional. It outlines the pros and cons of various print media like newspapers, magazines, direct mail, and outdoor advertising. It also discusses broadcast media like TV and radio advertising. Online and specialty media are covered as well. The document provides information on how to select promotional media and outlines factors to consider in a promotional budget.
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JJMSS
This document defines marketing and discusses its importance. Marketing is defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services. Marketing promotes product awareness and boosts product sales, helping to build a company's reputation. The document also discusses different types of marketing including online, offline, and word-of-mouth marketing. It defines the marketing mix as the set of tactics a company uses to promote its brand, including the four P's of marketing: product, price, place, and promotion. Advertising is discussed as a paid form of promotion and its benefits to both companies and consumers are outlined.
4-Role of Advertisement in Mass Communication.pptx
Advertising is a form of mass communication that allows manufacturers to transmit information to large audiences in order to modify or stimulate buyer behavior. Advertising can take many forms, such as signs, illustrations, commercials, posters, and uses various media channels to reach billions of people across languages and cultures. The form of advertising must be decided based on the target audience and cost considerations, with different media having different potential reach and costs. Advertising aims to attract attention, convey the essential message creatively within time or space constraints, and often requires repetition to achieve recall value.
Types of advertisement
This document defines and categorizes different types of advertising. It discusses advertising based on geographical spread (national, local, global), demand influence (professional, industrial, consumer, trade), target groups (brand, corporate, informative, persuasive, reminder-oriented, negative), corporate philosophy (surrogate, direct response), and media (audio, visual, written, internet, mobile). National advertising aims to inform consumers across an entire country, while local advertising operates within a limited area. Different types of advertising target various groups like professionals, businesses, or individual consumers.
Print advertising
This document discusses the pros and cons of print advertising in newspapers and magazines for small businesses. It notes that newspaper advertising is effective for reaching local communities but publication rates depend on circulation size. Benefits include inexpensive ad production and easy changes, while limitations are restricted readership and lack of control over placement. Magazine advertising helps brand image but costs more and has complex scheduling.
Adv 206 spring 14 class 16 media basics
This document summarizes key points from a class discussion on media and media strategy:
- It discusses various media channels including print, broadcast, outdoor, digital and social media. It provides details on newspapers, magazines, radio, television, websites and email.
- It covers media planning fundamentals like strategic media concepts involving mix, platforms, targets and timing. It also discusses key terms like reach, frequency, impressions, ratings and share.
- The document emphasizes that media planning aims to maximize impact while minimizing cost. It stresses that media begins and ends with the audience.
Q2
Advertising has become an essential part of business to promote products and services. There are many types of advertising including print, outdoor, broadcast, covert, surrogate, public service, and celebrity advertising. Modern advertising methods are increasingly using innovative digital techniques like web banners, bandwagon appeals, promotions, endorsements, contextual ads, keywords ads, blog ads, mobile ads, and public relations. The advertising field is constantly evolving to find new effective ways to reach audiences.
Reklama (1)
The document discusses various topics related to advertising including:
1. It defines advertising and its basic principles such as persuading audiences to take action.
2. It outlines different types of advertising such as TV, radio, print, online, product placements, and billboards.
3. It discusses advertising theories and concepts like the steps in a consumer's purchase process and using means-ends approaches.
4. It provides statistics on advertising topics such as the gender representations and the use of male voiceovers.
Pricing and promotional strategies for Cosmetic products.New Product Developm...
Pricing and promotional strategies for Cosmetic products.New Product Development and Brand Development
Advertising effectiveness
The document provides an overview of various advertising and promotion techniques used by companies to communicate with customers. It discusses different media channels like electronic media (radio, television), print media (newspapers, magazines), outdoor advertising and sales promotion activities. It also explains the concepts of advertising, publicity, personal selling and public relations. The document concludes by discussing methods to measure the effectiveness of advertising such as assessing communication effects, sales effects and using progress tests.
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4-Role of Advertisement in Mass Communication.pptx
4-Role of Advertisement in Mass Communication.pptx
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Evaluation q3
The document discusses feedback the student received from their audience research. They conducted a survey that showed their target audience was mostly aged 17-19 and enjoyed crime documentaries. This informed their decision to create a crime documentary. They also received feedback that documentaries should be factual but also entertaining. Peer feedback on documentary styles indicated an expository style with interviews and reenactments would appeal most. Focus group responses confirmed this and suggested other elements like air time and channel style. The feedback helped the student tailor their documentary to their target audience.
How i used conventions in my advanced portfolio new
The document discusses the conventions used in the author's advanced media portfolio, including a documentary, advert, and double page spread. For the documentary, conventions like a typewriter intro, establishing shots, green screen, sound effects, and camera angles were used to mimic the BBC Crimewatch series. The advert was designed to resemble typical Channel 4 ads through the use of minimal text and the inclusion of an institution logo. While the double page spread incorporated newspaper-like fonts and layouts, the author sought to make it unique by using a black, white, and red color scheme and mixing different fonts to stand out from typical newspaper spreads.
How i used conventions in my advanced portfolio
The document describes the conventions used in the author's advanced media portfolio, which included a documentary, advertisement, and double page spread. For the documentary, conventions like title effects, establishing shots, green screen, sound effects, camera angles, and credits were used. The advertisement followed conventions of Channel 4 ads with a simple color scheme, highlighted image, minimal text, rhetorical question, and network logo. The double page spread was designed to look like a newspaper with a black and white color scheme, varied fonts, headline, main image, quote, contact information, interview article, and small portrait to identify the witness.
Evaluation how my documentary and ancillary tasks link
The student links their three final products - a documentary, advert, and double page spread - through a consistent color scheme of black, white, and red. For the advert and double page spread, the same font is used for the headline to coordinate the pieces. While the documentary is inspired by the BBC Crimewatch series, it differs through added dramatic elements like sound effects and music.
Screenshots of i movie progress of our documentary
This document provides screenshots and descriptions of the progress being made on a student documentary project. It shows the opening slide with a black screen to set the dark tone. It also shows the use of a typewriter transition effect and the blending of video with a green screen studio backdrop. Further screenshots demonstrate blurring a witness for anonymity, adding sound effects to heighten tension, re-shooting an interview, and constructing a crime scene reconstruction. The document describes selecting the most realistic studio background, splitting clips to overlay an image with audio, and including end credits with an original music theme to give the documentary a professional feel.
Photoshoot for ancillary tasks
The document discusses potential images to feature in ancillary tasks for a documentary. It describes photos and videos captured of the victim, a young girl portrayed as innocent and helpless after an attack. One photo of the victim in the hospital is suggested to summarize the documentary by showing the obsession and attack on an innocent girl. Images of the criminal, a distressed witness, a news crew, and a police officer are also proposed as main images that could represent the serious and sad nature of the documentary and call people to action.
Ancillary task drafts
My DPS will provide insight into the victim's life from her best friend's perspective, including background on the attack, the attacker's reasoning, and details about helping find the attacker and making the documentary. It will use a black and white color scheme to match the serious and remorseful theme. The DPS will include an interview, quotes, and a short article. The advert aims to attract viewers with an eerie image of the attacker following the victim, using dark colors to fit the documentary's theme and mood. It will add brief text to outline what's included and airing details for the documentary.
Scripts
Toby Westgate, a 26-year-old man from Coventry, attacked and stole the car of 20-year-old Maisy Roberts. An eyewitness saw a tall male attacker assault Maisy and drive off in her car. Police identified Westgate and found Maisy's burnt-out car 50 miles away. Police consider this their top priority case and are searching for Westgate, while Maisy remains critically injured in the hospital. Viewers are asked to contact police if they have any information on Westgate's whereabouts.
Double page spread (dps) research
A double page spread (DPS) is an advertisement that spans two facing pages in a publication. It covers the entire opening of a magazine or newspaper. The cost of a DPS depends on its dimensions. Analyzing the target audience is important, as it will differ based on the type of publication, such as tabloid, broadsheet, or magazines focused on music, gossip, science, or sports. A DPS is meant to grab the reader's attention through its large, centrally located design.
Documentary research
Crime documentaries have become popular television genres as they utilize common documentary conventions to inform audiences about criminal investigations and cases. While crime-focused documentaries can be produced for as little as £150,000 by current affairs programs, the rising popularity of online video sharing platforms like YouTube have allowed amateur filmmakers to create and distribute documentaries using only a home video camera. Documentaries aim to advise, inform, and raise awareness on their subjects and can reach audiences through television broadcasts, cinema screenings, and online streaming or sharing on social media sites.
Location research
The group decided to model their crime documentary after Crimewatch by filming in a studio setting similar to it. They plan to include a reconstruction of the crime to make it more realistic for viewers. The documentary will focus on a case where a man attacked a woman in an empty car park late at night after following her from work for months. It will be called "Coventry Crackdown: The Westgate Robbery" and use green screen to make the studio scenes look professional like Crimewatch. An anonymous eyewitness will share their account from the safety and comfort of their own home to help with the sensitive nature of the case.
Documentary research
Documentaries have been used since the late 19th century to document and inform audiences about various topics. They can be produced for as little as £150,000 but costs increase if copyright permissions are needed. Documentaries are consumed both online and on television, and some are also shown in movie theaters. Producing a documentary requires a crew that includes actors, presenters, researchers, guest speakers, lighting and camera technicians.
Shot types
The document describes different types of camera shots commonly used in documentaries. An extreme long shot is used at the beginning to establish the location and show landmarks. A long shot shows the full body of a character with space above and below to include background. A medium shot contains the subject from the waist up for dialogue or action scenes with a blurred background. A close up focuses on a character's face or specific scene details, blurring the background. An extreme close up frames only a small facial feature like the eyes or mouth with no background visible.
Newspaper research
Newspapers provide current news, articles, and advertisements in printed publications that are usually issued daily or weekly. The first newspaper was published in 1605 in Strassburg by Johann Carolus. Now, newspapers are produced daily in different formats like tabloid or broadsheet. They make their profits from advertising and reach different demographic groups based on their style and content. The production of newspapers, especially broadsheet papers, involves significant costs.
Crime documentaires in detail
Channel 4 and the BBC are two major British broadcasters that air crime documentaries. Channel 4 focuses more on specific crimes shown through documentaries like murder trials and manhunts, while the BBC focuses more on "softer" crimes like robbery, speeding, and theft shown in programs like Motorway Cops and Crimewatch. Crime documentaries appeal to audiences interested in how the legal system and criminal psychology work, including teenagers interested in the subject and adults wanting to understand criminal decisions and protect their families. The documentaries are targeted to air after 9pm on BBC2 or Channel 4 to capture a wide audience within the watershed guidelines for language and depictions of crime.
Crime documentary likes and dislikes
The document discusses preferences for a crime documentary. It will take Channel 4's approach by focusing on specific one-off documentaries rather than a series. These documentaries will show the harsh realities of crimes and how they psychologically affect people and whether justice is served. The documentary will include enactments of an attack and car robbery through CCTV footage and potentially infrared cameras. It will also provide an advice section and help line for viewers affected by similar issues.
Documentaries reality
Reality TV blurs fact and fiction as it presents everyday life for entertainment, though most shows involve highly constructed scenarios. One such show is The Only Way is Essex, about friends living in Essex, which producers say has elements set up for entertainment. The show uses various camera angles, like establishing shots of the gym where "Essex lads" work out, and long shots of a character leaving a nightclub, to both create entertainment and express elements of reality for the audience.
Expository documentaries
Expository documentaries expose a topic through a commentator explaining over pictures or videos, appealing to audiences through rhetorical questions and facts. They are one of the main documentary types and Channel 4 has produced over 450 expository documentaries on topics like history, biographies, health, science, nature and music.
Reflective documentary
A reflective documentary reveals aspects of its own production to viewers. It shows camera operators and acknowledges how the film is being constructed. Nick Broomfield and Louis Theroux are known for their reflective style, with Broomfield often filming with just himself and one camera to seem more personal. Theroux also participates in the activities he documents to gain insight but remains impartial. Reflective documentaries engage audiences by revealing the filmmaking challenges and focusing on realism and truth with minimal editing. However, the filmmaker's narration can sway viewers to their perspective.
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How i used conventions in my advanced portfolio new
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Evaluation how my documentary and ancillary tasks link
Evaluation how my documentary and ancillary tasks link
Screenshots of i movie progress of our documentary
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Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
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快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
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Advert research
- 2. WHAT ARE ADVERTS? “Print ads that run in local or national, daily or weekly news publications.”
- 3. TARGET AUDIENCE Newspaper ads can do a lot more than just advertise one item or one sale. Each one can work really hard to bring in customers, and then bring them back again and again as loyal customers. They're a good way to reach a large number of people, especially those aged 45-plus who tend to read the paper more frequently than younger demographic groups who tend to get their news from television, radio or the internet via social media.
- 4. TYPES OF ADVERTISING Classified display ads: these are also referred to as column ads and are more expensive than texts ads. They can be customised with the use of different images etc. Classified text ads: these are the simplest form of ads. They come in the form of run-on line ads which are enhanced with the help of our additional ad enhancements such as ticks, screen borders, background colours etc. Display ads: theses are the most expensive and elaborate ads. They havea huge space and scope for creativity.
- 5. COST Like all forms of advertising, your print ad costs will depend on a lot of things: the size of your ad, what publications you use, what sections of the paper you want your ads in, the frequency with which you run the ads, and whether you use colour in your ads. When it comes to price, daily papers are the most expensive of your choices and are best handled with annual contracts, since these publications make committing to one ad at a time cost prohibitive, rates plunge dramatically even for the smallest contract, compared to the one-time rate.