Ali Mitha has over 30 years of experience in management positions. He is currently the Chief Executive Officer of GIA Export Marketing Service, where he leads a team of 60 staff members and is responsible for recruitment, training, quality control, marketing strategies, and administrative functions. Previously, he held roles as Sales Manager for Pakistan-Oman Air and Customer Services Manager for Swiss International Airlines and Pakistan Swissair, where he handled flight operations, customer service, and team management. Mitha has a Bachelor of Science degree and received additional training in communication, leadership, and emergency procedures while working for Swissair.

1. Ali Mitha
B-213, Hillside Residency, Feroznana Road,
Bathisland, Karachi. Pakistan
Phone: +92-300-3774135
Date of Birth: 16th
October 1957
Email address: grmitha@gmail.com
CAREER OBJECTIVE
To achieve management position in a reputed organization where I can leverage my knowledge
and experience in order to achieve organizational and personal goals.
WORK EXPERIENCE
Chief Executive Officer - GIA Export Marketing Service 2008 - To
Date (Textile Buying House)
Key Responsibilities
Working directly with the Managing Director of the Company, I have been responsible for the
following:
• Lead the team of approximately 60 staff, consisting of the Merchandisers, Quality
Controllers and the Administrative Department.
• Responsible for recruitment and selection of staff by conducting their professional
evaluations in terms of productivity, psychological analysis, assessment of product and the
branch knowledge in the particular field for which they are being hired.
• Training and Development of the staff in areas such as (but not limited to) effective
communication, interpersonal skills, time management, customer services etc.
• Maintain excellent business relations with the suppliers and the buyers and effectively work
as bridge between both to ensure highest quality of finished product and service is delivered.
In this context a high level of training was conducted in liaison with SGS Pakistan Pvt.
Limited for our Quality Controllers. The duration of the training was around 6weeks in
which the Quality Controllers were trained to understand the concept and the importance of
quality standards set by the customers. The training brought a significant difference to the
approach and perception of the staff.
• Ensure Quality Control by conducting regular meetings with the Quality controllers and the
Merchandisers. Reports are reviewed in detail to check if the inspections of the goods have
been carried out as defined by AQL standards. This Measure to helps identify areas of
improvement and to give guidelines accordingly.
• Devise marketing strategies to promote new and reputed suppliers from Pakistan to our
buyers abroad.
• Looking after the Compliance Matters (Social & Ethical) of the factories. Exposure to the
risk management in working with the new business ventures and making out the agreements
in relation to protecting the interest of the company.
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2. • Handling administrative matters related to routine office work such as staff attendance, leave
approval, welfare loan, vehicles maintenance etc.
Sales Manager Pakistan-Oman Air 2007-2008
Key Responsibilities
• Continued development of key customers and target accounts to ensure meeting or
exceeding established expectations.
• Studied the local markets and conducted the SWOT analysis, within the trade to boost the
sales objective.
• Assisted the Management in developing sales budget and customer specific sales strategies.
• Communicate with internal staff (Customer Service, Accounting and Sales staff) to
maximize customer satisfaction by guiding, training, coaching and reviewing the
performances and immediately address any shortcomings to derive an effective, high-
performance sales team.
• Determined the growth opportunities to ensure an effective and market coverage by
monitoring performance data & KPI's pertaining to sales and revenue.
• Monitored and analyzed sales figures and trends to determine reasons for variances and
shared details with all stakeholders making recommendations and ensuring corrective
actions.
Customer Services Manager Pakistan, Swissair
1980 - 2002
Customer Services Manager Pakistan, Swiss International Airlines (Sister Concern)
2002 -
2004
Key Responsibilities
• Handled all flight and ground operations, such as aircraft handling, passenger services, and
air cargo operations.
• Monitored day to day performance of the station in order to ensure customer service,
effective and efficient execution of all process and procedures to maintain the highest quality
standards.
• Evaluated and reviewed work processes to ensure observance to process standards and
prevention of waste of company resources.
• Assisted, managed and developed station team members to ensure a distinguished
and excellent customer service experience for passengers.
ACADEMICS
Degree/ Certificate Year Institution
Bachelors of Science 1977 Adamjee Science College
Higher Secondary Certificate 1975 National College
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3. Secondary School Certificate 1973 Habib Public School
TRAININGS
Courses Year Company/Location
Communicating in Customer Esteem 1998 Swissair/Switzerland
Service in Challenging Situations 1999 Swissair/Switzerland
Leadership 1999 Swissair/Switzerland
Accidental Emergency Procedures 1999 Swissair/Switzerland
Local Instructor Course 2000 Swissair/Switzerland
REFERENCES
Can be furnished upon request.
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