The Kerrang masthead uses a sans-serif font and exclamation point to target a younger, more enthusiastic audience. Lines through the letters give a "shattered" effect referencing how rock music can shatter glass. The Q masthead uses a simple, clear font making it seem sophisticated and aimed at a wide audience. NME uses a bold font that stands out on information-heavy covers, and its name is an acronym relating to music news. The 'heat' masthead uses a bold, bright feminine font as its gossip appeals to women and its name references hot gossip. Mojo uses a 3D effect and serif font for an older audience, and its name indicates a focus on rock music.