This document provides terms and definitions related to magazine cover analysis. It includes terms like masthead, lead, serif font, sans serif font, drop capitals, cross head, white space, mode of address, sell lines, banners, house style, borders, gutters, leading, kerning, by-lines, and anchorage. It then shows a magazine cover and asks how it appeals to its target audience. It analyzes elements like the masthead being at the top, implying readers are successful, and the title "Esquire" meaning it targets formal gentlemen interested in business, not kids but a mature audience.