The document provides ideas for an advertising campaign against animal testing, including a mood board exploring themes of animal cruelty, harm, and pain from cosmetics testing and a list of potential slogans such as "Stop animal testing", "Cruelty is not beautiful", and "Why should we suffer for your fake beauty?".

1. ADVERT IDEAS
By Gabriela Sokol

2. MOOD BOARD

3. Mood Board

10. Animal testing
advert
Mind Map
animals
Makeup
cosmetics
women
Pain
harm
emotions
hurt
adults
Company owners
pets
cruelty
tests
experiments
lab
victim
diseases
treatments
women
children

11. List of slogans
Stop animal testing
Stand up against cruelty
Is make up to kill for?
Cruelty is not beautiful
Why should we suffer for your fake beauty?
Fake beauty. Real pain.
Protect the real beauties
Animals don’t use make up
Why use the innocent