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1. LINKIN PARK – The Hunting Party Tour Magazine Advertisement Analysis
Linkin Park are an American Rapcore band who are currently one of the biggest bands on the
planet. This poster shows the bands latest tour and album release, The Hunting Party. The magazine
advert is very effective and displays the information in a slightly different manor to that of the other
advertisements.
The main image is the first aspect that stands out to me as an audience member, with the main
image being that of a stone bowman. This image is the symbol of the album, the bowman
representing the band and their followers. The bowman has an important role in the narrative of the
album and tour, being the beacon of hope in a world filled with war. Unlike the peaceful and subtle
imagery of A Thousand Suns, the bowman is more aggressive, displaying the new attitude of the
band and the shift in their style of music. The bowman also represents the silent assassin, with the
bow being more a symbol of peace giving in this case than of war, with the stoned and frozen look
being a connotation of the halt of battle and the refusal of violence. This powerful image represents
the bands views and experiences across the world, seeing poverty, violence and unrest and striving
to have the attitude towards the planet changed. This image captures the bands intent and the
albums message.
The next eye-catching area of the advert is the colours, with them being similar across all album
covers Linkin Park have done since 2007. These uses of blacks, whites and greys show the albums
narrative in a different way, similar to that of A Thousand Suns, with it being a fight between good
and evil, wrong and right, love and hate. These are here to represent the evil and hate in the world,
specifically in war this time, and to show that they are going to attack and eradicate it. The colours
are also there for the benefit of the audience, allowing the band’s name to stick out off the page and
become incredibly eye-catching, drawing the audience to look at the advertisement.
One of the less eye-catching features is the font, being basic sans-serif bold font. This may seem
like a waste but is overly effective, allowing for more of an emphasis to be made on the band’s title
and a bigger impact when it catches the eye of the audience. Another common feature is that of the
size of the various fonts, having the main bands name as the largest, attracting the eyes of the fans,
and having the tour title and supporting bands name large also, having a huge impact on their fans.
Finally is the page layout which is done effectively and efficiently, displaying the priority
information first in order to draw people into the advert. The Guttenberg Design Principle has
clearly been considered here, with similarities to the other advertisements, but also a few major
differences. For one, the primary optical area and the strong fallow area have been filled by the
main image this time, centralising the band’s name to draw the audience’s eyes to the pages center,
where the bulk of the information is. Again, the weak fallow area has been made use of in the same
manor, attracting the eyes of the audience there in order to promote their album. However, unlike
the other adverts, the terminal area has also gained a use, displaying the website and album of the
supporting band, Of Mice & Men. This layout is very effective in attracting the audience’s eyes to
the advertisement.
Overall, this advertisement is effective and attractive to audiences, drawing their attention to the
desired information as well as clearly displaying the message and purpose of the album and tour.
