The poster uses a simple black and white color scheme to draw attention to the band's logo and name. A unique sound wave image separates the poster, with the band's name "Arctic Monkeys" placed throughout to reinforce brand recognition. Information about the new album, record label, and popular songs is included to generate interest and sales. The retro-inspired design complements the band's blend of modern and classic musical styles.
Arctic Monkeys- Why’d You Only Call Me When You’re High
Oasis- Definitely Maybe
Oasis-Heathen Chemistry
The Kooks- Inside In The Inside Out
Bon Iver- Holocene
digipak analysis lorde, lana del rey, charli xcx, team music covers i am only doing this for the dicoverability score. this is getting super annoying man, public team speaking do this at the same time, pull the exmas now this is not working god i will break. my laptop is AMAZING. ahh the struggle
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Magazine ad analysis
1. Colour scheme- The whole advertisementisvery
simplistic.The colourscheme consistsof 2colours;black
and white.Thisisusedthroughouttheirwholemarketing
campaign.The white standsouton the blackbackground
makingitour mainfocus.We notice the writingandthe
designstraightaway.
The use of blackand white alsocompliestoothe older
sense of style the bandhave.Theydressina retro way-
50’s and60’s.
Logo- What ismost noticeable isthe bandlogo.The
audience immediatelyrecognise the bandsoanyone who
isa fanwill automaticallybe drawntothisposter.
Font- The fontsusedare boldand modernlooking.This
meansthat theystandout.The modernstyle contrasts
withthe colourscheme.The colourscheme bringsanold
vibe acrossbut a modernvibe isalsoseen.Thislinkstothe
bandbecause theyare a modernbandbut theylike togo
back to theirold,indie musicroots.
Record Label- The recordlabel isseenatthe bottomof
the poster.Thispublicisesthe companytothe audience.If
the audience hadalreadyheardof otherbandsassigned
to that label,buttheydon’tknowthisbandthenthey
mighttake an interestbecause theylikeotherbands
associatedwiththe label.Thiscanhelpthe bandgainnew
fans.
Image- The illustrationisinteresting.Ithasbeenplacedin
the middle of the posterwhichmeansthatwe notice this
straightaway.It separatesthe posterinhalf,withwriting
at eitherside.Byusingasoundwave,whichisunique to
them.Thishelpsthe audience recognise the albumcover
because thisissomethingunique andnew.Nootherband
has an illustrationlike this. The name of the albumis
cleverlyplacedinthe middle of the wave.Itreads‘AM’.
Text- The lettersAMare repeatedthroughoutonthis
poster.Obviously‘AM’isthe beginningof the band’s
name Arctic Monkeyssoit isseenfirstinthe optical focal
point.Meaningwe notice thisfirst.AMisthenseenin
betweenthe soundwave andthenagaininaboldfont
underneaththe words‘Newalbum’.Byrepeatingthisit
makesthe audience subliminallyremember the album
name and the band’sname.
2. Font- The fontisdigital lookingandlookslike ithasbeen
typedupon a computer,thislinksinwiththe image
because the image looks like ithasbeentechnologically
influenced. The underscoresaddtothe computereffect.
The font lookslike Ihasbeentypeduponan older
computer.Suggestingthatthe bandare goingback to
theiroldstyle of music- Alternative rock.
Image- The image showsaneagle mergedwitha
human.It has a mug shotfeel aboutit,lookinglikeit
was made fora wantedposter. Thiscreatesa
dangerous,rebelliousvibe.
The image alsohas shallowdepthwhichmakesthe
face the mainfocusof the poster. The face consistsof
4 differentfacesforeachbandmember. Showingthat
each bandmembercontributedtothe makingof the
album.The leadsingeristhe one we notice the most
as hisface isplacedinthe primaryoptical area.
Directaddressisused whichintimidatesthe audience,
makingthemfeel liketheyhave tobuythe album.The
fact the eagle’seyesare usingdirectaddresstooonly
emphasisesthisidea.
Colour scheme- The colourmainlyusedis sepiagreen
whichlinkswiththe nature element.The colourgreen
representsnature whichisacommontheme inthis
poster.Ananimal fromthe wildisshownandthe
language usedalso representsnature.Withwordssuch
as “crawl” whichisone of theirsongs. SepiaGreenalso
has a nostalgicfeel;manyolderpictureswouldbe
takenwiththiscolourtint.Thislinkstothe ideaof
themgoingback to the roots of theirmusic.
As well asthat,the coloursblackand greenare dark
colourswhichlink tothe ideaof the night. “Onlybythe
night”The brightcoloursof blue andred contrastwith
the dark colourmakingthemstandout incomparison
to the rest of the image.Thisshowsthe twodifferent
sidesof the band.Theirtraditional side wherethey
stickto theirgenre andthentheirquirkierside where
theybegintodeviate fromthe traditional songs.
Iconography- Aneagle isseenwithinthe mainimage.
Thisshowsthat the band are American.The Eagle is
commonlylinkedwithAmericaasit isplacedonthe
presidential seal.The eagle alsohasconnotations
attachedto it,representingmysteryandpower.
Thiscouldsuggestthat the bandthemselvesare
mysteriousandare ina positionof power.The
mysteriousfactorcouldshowthatthe musicmay be
differentthantheirearliermusic.Theyare mysterious;
the onlywayto findout whatthe newmusicis like isto
buythe album.
Headline- The titlesare writtenincapital letterswhich
suggeststhattheyare importantthisiswhythe artists
name and the albumname are capitalised.Sowe
immediatelynotice themandknowwhatthe posteris
for.
The statementbelowthe albumtitle promotesthe
songsincluded.These are theirmostpopularsongs
whichthe publicwill recognise.Thiswill persuade the
audience tobuythe albumbecause theyalreadylike
the popularsongsso theywill wanttohear the restof
the albumto see if theyare justas good.
Technical codes- A nightvisionaffectis applied.This
suggeststhatthe audience are inthe dark about this
newalbum,theydon’tknowwhatto expect.
3. Main image- The mainimage consistsof a mosaic pattern.
The objectsput togethercreate asunsetscene where the
treesandthe moonare visible. The mosaicpatternis
unusual andstandsout incomparisonto otheralbum
advertisements. Itshowsthatthe band are creative.
Colour scheme- The colourscheme mainlyusesthe
colourspurple andwhite whichthenfadesintobrown,
yellowandorange.The tophalf useslightercolourswhich
connote feelingsof serenity,immortalityandhappiness
whereasthe bottomhalf usescolourswhichall create a
fieryeffect.The colourshave connotationsof warmth,
energy,dangeranddestruction. Boththe tophalf and the
bottomare completelydifferent. The tophalf could
representheavenandthe bottomhalf couldrepresent
hell.
Fonts (typography) - The font usedforthe band’sname is
totallydifferentfromthe otherfontsusedforthe
headlines.Itblendsinwiththe mosaictheme.Theirname
isthe biggestfontwhichmakessure thatthe audience
knowthisadvertisementisabouttheirband.The
headlinesare all inthe colourwhite whichstandsouton
the darker colouredbackgrounds.The onlyheadline notin
white isthe albumname whichsuggeststhatthisiswhat
theywantyou to focuson.It standsout because
everythingelse isinwhite anditisinblack.
Record Label- At the bottomof the advertisementthe
record label logoisseen.The bandare signedto‘Vertigo
Records’whichsignon bands of the genres- Progressive
rock, popsoul and hard rock.The Killersare withinthe
alternative rockgenre.Withhavingthislogo,people who
have not heardof the bandbefore buthave heardof the
label will knowwhattype of musictheyare likelytoplay.
So if theyare intothe rock genre theymightgive the
killersalisten.The recordlabel attractsa wideraudience.
Songs- By mentioningahitsong‘Single Human’thiswill
draw the fansin to buyingthe whole album.Presumably
the song mentionedwillbe recognisabletomanyfans.If
theylike thatsongthentheywill wanttobuy the whole
albumbecause itis likelythattheywill like the restof the
songson the albumas well. Itisnot justfanswhowill
have heardof the song,thismeansthat theywill gainfans
by mentioningawell-knownsong.
Website- Theirwebsiteisincludedrightatthe bottomof
the advertisement.Byincludingthisitmakessure that
people canlookthemuponline.Ontheirwebsite they
couldanswerfurtherquestionaswell aspromote other
stuff suchas merchandise,whichwill helpthemgaina
biggerprofit.
Layout- The band’sname isplacedat the mainfocal
point.Thismeansthatthisis the firstthingwe see.
Thisis useful because withouttheirname itwouldbe
hard to figure outwhothe advertisementwasfor.
The rest of the informationisplacedatthe bottomof
the advertisementwhichshowsthatitisnotas
importantas the band’sname and the albumname.
Overall,the writingisplacedinthe centre of the page
whichgivesita professionalandasymmetrical look.