Biba is a leading brand in women's ethnic wear in India. It provides trendy ethnic wear at budget-friendly prices online. The brand is one of the dominant players in the women's ethnic wear segment in India. It has won several awards for being the best ladies ethnic wear brand.

1. When it comes to ethnic wear,
there are very few names that
appear to our mind and BIBA is
one of them. One of the dominant
players in women ethnic
wear segment in India, the brand
provides its customer with
trendy ethnic wear online at a
much budgeted price.

2. WHAT IS FASHION?
• Fashion is that the accepted day to day approach of dressing at a
given time. If you see everybody sporting the identical color or
vogue after they have not been the trend before, such is "in
fashion.“ ne'er has and ne'er can.
• Fashion is that the total outlook of a private of these days and
just for these days. although fashion evolves and a few designs
return, it solely apply for "now". Even the retro fashion is rarely
the same

3. WHY DOES FASHION CHANGE?
• Fashion modification as a result of individuals modification
• we have a tendency to invariably wish one thing new. article
of clothing modification for practicable reasons, for
appropriateness for the season, and adaptation to
atmosphere scenario. In some cases the recognition of
fashion endure for several seasons due to the combos of
those reasons.
• “Take the blue jeans” as Associate in Nursing example (It’s
choice)

4. KINDS OF FASHION
• Haute Couture - French word meaning high fashion. It means
one-of-a-kind. These include designers' original designs or
clothing that are custom made.
• Ready to wear (Pret-a-Porte) - Term used to describe mass
produced garments. These include designers' originals
manufactured to a certain number for department stores and
offered at lower prices.

5. OPPOSITE ENDS OF FASHION
• Classic - is a fashion that stays indefinitely.
• Fad - is a fashion that die quickly and whose greatest
appeal is as novelty.

6. CATEGORIES OF FASHION
S.No
Categories of
fashion
Property Colors Lines Textures Effect Needs
Favorite
Accessory
1 HAUTE (high
fashion)
very chic, one-of-
a-ind, thecustom-
made and
designer's
collection.
Unusualand
rare.
Unusually layered,
fitted to suit, very
specific individual
taste.
Unusual andrare
materials.
leader,very
unique,
tress chic
Custom-made,
designer's
originals,
veryexpensive.
Coordinated
matching
and custom
madepieces.
2 ELEGANT
expensive
designer's
reproduction, but
should not be
misunderstood as
"haute" or high
ashion.
Unusual,
muted
solid colors
(gray, black
and white)
Mostly
uncomplicated
and well fitted
(Chanel type)
Fine fabrics, usually
expensive materials.
Very
refined,
statusand
executive-
looking.
Semi custom-
made
or altered tofit
Accessory
Coordinated
and matching
real
gold and
diamond
accessories
3 DRAMATIC
(Theatrical)
This style creates
a
glamorousand
glitzy
impact.
Strong, vivid,
and
contrasting
(black is a
favoritecolor).
Severe, sharpand
usually
asymmetrical.
Rare and trendy.
Confident,
chic,
sexy and
catchy.
Custom-made
or
altered to fit.
Bold statement
usually metallic
(gold, silver,
bronzes, etc).
4 CLASSIC
Town & Country
or the
emphasisof
business
and corporate
look
Beige,navy,
red,
blue andblack.
Simple and
traditionaltrim.
Durable andnatural
fibers.
Typical
leader,
practical,
conservativ
e.
Clothesthat
has a
timeless
appeal year
after year,
expensive.
Traditionaland
conservative
shapes.

7. 5 CONSERVATIVE
old fashioned,but
should not be
misunderstood as
classic because of
its girlish
Pastel, soft
blends,
muted
rainbows.
Simpleflows,
rounded
curves and semi-
fitted.
Light,flowing,
lace,usually
old-fashionedsmall
print.
Fragile,soft,
charming,
innocent
and
very
Gentle, very
delicate
price not an
issue.
Verysimple
real gold
and diamond
6
WESTERN
(Country)
The oppositeof
conservative.
Clothes are
reduced from the
feminine
emphasis.
Earth tonesare
favorites.
Durable, simple,
easy
and comfortable.
Natural fibers,basic
denim
, thick andold-
fashioned.
Tough,
strong,
sometimes
western.
Durability,
mobility
and price not
an
issue.
Big water-
resistant
watch, leather
boots
and thick belt.
7 CASUAL
denim, feelingat-
home,
sometimes
western.
Any, color is
not an issue
(brights,
pastels,
earth tones)
Unstructured,
simple,
and easy.
Popular(natural,
blend or
synthetic fibers).
Easy-going,
athletic,
unpretentio
us and
simple.
Easy care,
home
atmosphere
and
comfortable.
Cloth bag,
basic, simple
accessories
including
disposables.
8 GRUNGE
Category which
was made
popular duringthe
early 90's.
It creates an
emphasis of
younger
generations,
exaggerated
onstructions,
separates, and
coordinates.
Couldbe
anything
Unstructured
sometimes
exaggerated and
unusual.
Popular(natural,
blend or
synthetic fibers),knits.
Youthful,
confident
but
sometimes
impractical.
Most
designs
die quickly.
Easy pieces,
butsometimes
wild and
usually
inexpensive
All kinds,real
or fakes,
inexpensive
accessories
including
disposables
S.No
.
Categories of
fashion
Property Colors Lines Textures Effect Needs
Favorite
Accessory

8. S.No
.
Categories of
fashion
Property Colors Lines Textures Effect Needs
Favorite
Accessory
9 FUTURISTIC
The category
emphasize the
look of the
electronic andthe
computerage.
The design
concept is
based ongalactic
or
Strongmetallic
(gold, silver,
etc.),
vivid, and
contrasting.
Angular, sharpand
usually
asymmetrical.
Hard, unusuallybold
and
oftenoverwhelmingly
round or square
Impractical
to our
present
times,
unique
accessories
or trim.
Bold
statement,
extra-ordinary
accessories,
usually
expensive Bold geometric
accessories

9. IMPORTANCE OF COLORS IN FASHION
• Colors have a demonstrable psychological effect.
• The sight of Red means warning and white mean simplicity and
respective of title.
• Military uniforms are intentionally colored to give statement
and impose authority.
• Colors are used in many ways to assert recognition because
they are fairly easy to read and understand.

10. List of Popular Colors
S.No. Colour Emotions
1 BLACK Severe, mysterious, sophisticated, glum, depressing, deadly
2 BLUE Serene, calming, cool, quiet, sleepy, sad
3 BROWN Warm, earthy, drab
4 GRAY Well-informed, subtle, dignified, gloomy, cold
5 GREEN Fresh, successful, loving, greedy, restful, calm.
6 ORANGE Happy, cheerful, new, motivated, garish, warm.
7 PINK Soft, innocent, delicate, feminine, delicious
8 RED Alert, warning, sexual, aggressive, energetic, cheerful, angry, vital, exciting
9 VIOLET Royal, rich, stately, passionate, subtle but sexy, impressive, alone
10 WHITE Clean, pure, young, safe, simple
11 YELLOW Sunny, bright, hopeful, optimistic, joyful, clear, positive, alive

11. Color guidelines according to seasons
Summer- Think clear, contrast and bold colors.
Fall - Think soft, cool, slightly grayed colors.
Spring - Think bright, fresh and lively colors.
Winter- Think deep, dark and muted colors.

12. FASHION DESIGNINING
• Fashion designing is the art of the application of design and
aesthetics or natural beauty to clothing and accessories.
Fashion designing is influenced by cultural and social latitudes,
and has varied over time and place. Fashion designers work in a
number of ways in designing clothing and accessories. Some
work alone or as part of a team.

13. SOME OF THE BEST FASHION DESIGNERS
IN THE WORLD
• VALENTINO GARAVANI- Hailing from Voghera Italy, he knows how to make a woman look like a
goddess. Though his shows speak for themselves, the one place we are sure to find a Valentino
dress is on the red carpet. Having dressed many of the world's most famous leading ladies, he has
proven his talent and risen to the top as The King of Elegance.
• TOM FORD – He is also extremely talented, Born in Texas, Tomwas originally trained to be an actor!
He is not only the Creative Director for Gucci, he's also the Creative Director for Yves Saint Laurent.
Ford stole the show at the first ever VH1 Fashion Awards and won the Best International Designer
Award in 2000.
• BETSEY JOHNSON. Her designs are brilliant, bold and fun. They are funky and edgy, with a lifetime
of flare. Straight from the American fashion capital [New York] Betsey is known for "her celebration
of the exuberant".
• DOMENICO DOLCE & STEFANO GABBANA. Here are two household names. They both are true
geniuses. Every woman who wears D&G can be sure to feel sexy and confident. They both hail
from Italy, and are known for making the "stars look like Stars".
• STELLA MCCARTNEY. I think the name says it all, but being the new girl on the block, we
definitely have to give her credit. While being the daughter of a superstar, Stella has managed to
carve a huge place for herself in the fashion world. And we love her for it. Her clothes are the
height of class and speak volumes of her personal talent.

14. FASHION DESIGNING IN INDIA
• Fashion is a huge industry in India. With globalization Indian
Fashion has got a wider platform to display their talents and
introduce the 'Sari' to the world.
• Right from the traditional salwar kameez or sarees to churidars,
kurtis, the semi formal way of wearing it over trousers or jeans,
Capri’s and the highly elegant and contemporary style of draping
sarees, from simply cotton blouses to halter-neck, puffed sleeves,
deep necks, and lycra-fitted blouses.

15. Top fashion designers in the country.
• Ritu Beri - She is known as the first Indian designer to present a collection in Paris. Her
first line of clothing in 1990, called Lavanya was a complete success for Ritu in India and
on the international market, with the range selling out very quickly.
• Rohit Bal - Titled as the 'India's Master of fabric and fantasy' by the Time magazine in
1996, Rohit Bal's sense of aesthetics is finely honed, and each of his creations is
handcrafted to perfection, with meticulous attention to detail.
• Rina Dhaka - Rina Dhaka is India’s leading fashion designer who burst onto the
fashion world in late 1980s. Winner of Yuv Rattan Award, she is counted among the
creative and innovative designers of the country. Rina Dhaka has held shows in
London, Paris, New York, Singapore, Hong Kong, Dubai, and Jakarta. Her Singapore
shows in 2001 and 2002 were major success.
International fashion magazines ‘Vogue’ and ‘Elle’ featured her work.
• Manish Malhotra- His name is synonymous with style in Hindi films. He revolutionized
the fashion scene in Bollywood by envisioning a 'look' for the character. He was
exclusively asked to design clothes for Michael Jackson for his appearance during the
Bollywood Awards held in New York and the performer was greatly pleased with his
work.
• Abu Jani and Sandeep Khosla-' The boys', as the twosome of Abu Jani and Sandeep
Khosla are known in the fashion circuit, can be considered among first names in that
made it big, by way of success, attention, fame and hype. It is a creative alliance that
exudes attitude and talent. They were one of the first to display their creations at
Harrods

16. FASHION SHOWS
• A fashion show is an event put on by a fashion designer to
showcase his or her upcoming line of clothing during Fashion
Week.
• Fashion shows debut every season, particularly the
Spring/Summer and Fall/Winter seasons.
• This is where the latest fashion trends are made. The most
influential fashion week is Paris fashion week, which showcases
twice a year.

17. Famous Fashion Shows in India and
abroad:
• Lakme fashion week
• New York fashion week
• Wills lifestyle fashion week
• Milan fashion week
• Paris fashion week
• Berlin fashion week
• Amsterdam international fashion week
• London fashion week
• Japan fashion week
• Buenos aires fashion week
• Maiami fashion week

18. FASHION BRANDS
Brands are the ones that give identity to a fashion. They are
created by designers and are meant for sale.They carry the trust
of the brand and designer.Presenting a list of international
Fashion Brands.

19. IMPORTANT FASHION BRANDS
1 Adidas
2 Armani
3 Bentton
4 Calvin klein
5 Dolce & gabbona
6 ED Hardy
7 Fastrack
8 Gucci
9 Louis vultton
10 Lee
11 Levis
12 Longines Hamilton
13 Mango
14 Nike
15 Pepe Jeans
16 Prada
17 Puma
18 Rolex
19 Reebok
20 Tissot
21 Tommy Hilfiger
22 Wrangler
23 Woodland
24 Van Heusan

20. FASHION BOUTIQUES
INTERNATIONAL BOUTIQUES
1 Chanel
2 Christian dior
3 Yves saint Laurent
4 Seven
5 Oak
6 Outfit
7 Cos
8 Machka
9 Vakko
10 Matches
INDIAN BOUTIQUES
1 Aki Narulla’s
2 Manish Arora’s
3 Umrao Tailor
4 Ritu Beri’s
5 Amara Palli’s

21. FASHION SCHOOLS
Fashion schools will provide you the training you need to advance
in your fashion career. Whether you are interested in clothing
design, fashion merchandising, fashion marketing, or fashion in
general, they provide you with all. Here are examples of very
famous fashion schools.

22. INTERNATIONAL SCHOOLS
• Westwood College
• Arizona Fashion Design Schools
• Tucson Design College
• California Fashion Design Schools
• International Academy of Design & Technology
• Brooks College
• Colorado Fashion Design Schools
• Denver South Florida Fashion Designer Schools
• American InterContinental University

23. FASHION MAGAZINEES
Fashion magazines bring the world of international fashion
home. The best fashion, beauty, shopping, health, travel and
culture ,trends, runway slideshows are written in these
magzinees.
• Adversus: Lifestyle magazine featuring fashion, beauty, dreamcars,
and travel.
• Bibi: Bridal and fashion magazine geared towards the people of
the South Asia.
• Cashak: Fashion magazine covering fun, sexy styles and trends,
plus nightlife.
• Elle: Covers everything from style and beauty trends to
personalities and lifestyle issues.
• FashionOffice: Features international trends in fashion, design,
arts, and photo stories from New York, Paris, London, Milan.

24. • Flip-Zone: French online fashion magazine featuring hundreds of
collections: couture, ready-to-wear, bridal, lingerie, swimwear,
accessories and sportswear.
• Iconique: Includes virtual catwalk shows, news, editorials, beauty,
trends blog, iPod videos, podcast and more.
• Influenza: Trade publication for the fashion, beauty and
entertainment industries.
• Lucire: International source for the latest in fashion, beauty, and
travel.
• Nirvana Woman: High-fashion, beauty, and upscale lifestyle
magazine for the contemporary South Asian woman.
• Sassybella: Australian fashion and beauty magazine.
• Vogue: Magazine for sophisticated female fashion mavens. Covers
the latest in beauty, style, health, fitness and celebrities.

25. FASHION CHANNELS
Fashion Channels are channels on television which are devoted to
fashion and modeling. They show everything related to fashion
from fashion shows to models. There are two main fashion
channels in the world they are-
• Fashion TV
• World fashion channel

26. BIBA Best Collections

27. Awards
• Best ladies ethnic Wear Brand at shopper’s stop pinnacle
award ceremony 2004
• Golden scale Trophy “Brand of the year Women’s Indian
ethnic wear 2005
• The Apex award “Brand of the year women’s Indian
ethnic wear by CMAI in 2005
• Golden scale Trophy “Brand of the year Women’s Indian
ethnic wear 2006
• FMCG Consumer reaction award in fashion and
specialties (Women’s Formal) in 2006
• Appreciation award from mission of charity in 2007
• Iconic ladies ethnic wear Brand –Centrals icon in 2008
• Most admired Women’s ethnic wear Brand in 2009 by
images fashion award.
• Most Popular ethnic wear Brand (Female)at 3rd Global
youth Marketing award 2010
• Most admired Women’s ethnic wear Brand in 2011 by
images fashion award.

28. BIBA pioneered Bollywood merchandising in India by providing
costumes for Na Tum Jano Na Hum in 2004. It covered ten more
projects, including blockbusters

29. Stores
BIBA has more than 350 stores all over India.

30. BIBA Girls

31. Achievements