This document contains a range plan and assortment for a women's spring/summer collection with the theme of "Dandalion Day". It includes details on the colors, styles, fabrics, costs, prices, and marketing plan for various items like dresses, tops, trousers, bags, and shoes. Costing details are provided for sample items, showing fabric and production costs, profit margins, and selling prices. The target market is women ages 16-35 in India, and the products will be sold in a multibrand store with promotional activities like visual merchandising, print media, and social media.

1. FASHION MERCHANDISING
ASSIGNMENT 3
RANGLE PLAN, ASSORTMENT AND
MARKETING
BY,
VANJUL JAIN
CHE13MM16

2. ASSORTMENT
RANGE PLAN
The purpose of a range plan is to compile a
commercially acceptable collection of garments
within financial and design parameters, prior to
production.
These are a number of criteria that need to be
included in a range plan in order for the buyer to
get a clear view of the planned collection.

3. ASSORTMENT
•Number of garments to be included in the range.
•Proportion of different types of garments to be
included (tops to bottoms, fashion to classic
styles)
•Specific garment styles to be included.
•Fabrics and color added for garment.
•Cost price for each garment.
•Selling price for each garment.
•Sizes
•ETC.

4. ASSORTMENT
FASHION FORECASTING
Fashion forecasting is a global career that focuses
on upcoming trends. A fashion forecaster predicts
the colors, fabrics and styles that will be
presented on the runway and in the stores for the
upcoming seasons. The concept applies to not
one, but all levels of the fashion industry including
haute couture, ready-to-wear, mass market, and
street wear.

5. ASSORTMENT

6. SPRING- SUMMER
WOMEN COLLECTION
THEME: DANDALION DAY
“ I WAS A DANDALION PUFF , SOME SAW THE BEAUTY IN ME AND
STOOPED QUIETLY TO ADMIRE MY INNOCENCE”
- NICOLE BAILEY WILLIAMS
THIS INSPIRED TO DEVELOP THIS ASSORTMENT TAKING DANDELION
DAYS AS THEME
COLORS TAKEN FROM PALETTE:
TINTS AND SHADES OF :
BLUE
PINK
PURPLE

22. MERCHANDISE – MIX
The combination of all the products made available in a store
and a set of products offered within a product category. These
products form a set because they share similar physical
characteristics.
1. COLORS USED IN ALL PRODUCTS : TINTS AND SHADES OF PINK,
PURPLE AND BLUE.
2. SIZES:
DRESS: SMALL, MEDIUM, LARGE, XTRA LARGE.
TOPS : SMALL, MEDIUM, LARGE, XTRA LARGE.
TROUSERS: 28, 30, 32, 34, 36 .
BAGS: NORMAL
SHOES: UK- 4 TO 7.

23. COSTING
DRESS 1:
FABRIC USED: SHEER COTTON: RS. 80 PER METER : 2.5 METER
NET: RS. 65 PER METER : 30 CM
RS. 200
RS. 19.5
TRIMS USED :FUSING : RS. 30 PER METER : 25 CM
ZIPPER : RS. 12 PER PIECE
RS. 7.5
RS. 12
THREAD RS. 6
PRINTING RS. 140
CUTTING RS. 90
STITCHING RS. 210
FINISHING RS. 80
TAG RS. 3
LABEL RS. 1.5
COST PRICE RS. 769.5
PROFIT MARGIN 30 % RS. 230.85
SELLING PRICE RS. 1000.35
FINAL PRICE RS. 1099

24. COSTING
DRESS 2:
FABRIC USED: COTTON LYCRA: RS. 120 PER METER : 2 METER
NET: RS. 65 PER METER : 90 CM
RS. 240
RS. 58.5
TRIMS USED : ZIPPER : RS. 12 PER PIECE RS. 12
THREAD RS. 8
PRINTING RS. 140
CUTTING RS. 140
STITCHING RS. 280
FINISHING RS. 60
TAG RS. 3
LABEL RS. 1.5
COST PRICE RS. 943
PROFIT MARGIN 30 % RS. 282.9
SELLING PRICE RS. 1225.9
FINAL PRICE RS. 1249

25. COSTING
TROUSERS:
FABRIC USED: TWILL COTTON: RS. 140 PER METER : 2.5 METER RS. 350
TRIMS USED : ZIPPER : RS. 12 PER PIECE
BUTTON: RS. 7.5 PER PIECE
RS. 12
RS. 7.5
THREAD RS. 6
PRINTING RS. 140
CUTTING RS. 100
STITCHING RS. 200
FINISHING RS. 60
TAG RS. 3
LABEL RS. 1.5
COST PRICE RS. 880
PROFIT MARGIN 40 % RS. 352
SELLING PRICE RS. 1232
FINAL PRICE RS. 1249

26. COSTING
TOPS:
COTTON T- SHIRT : RS. 200 PER PIECE RS. 200
PRINTING RS. 100
FINISHING RS. 20
TAG RS. 3
LABEL RS. 1.5
COST PRICE RS. 324.5
PROFIT MARGIN 40 % RS. 129.5
SELLING PRICE RS. 454.3
FINAL PRICE RS. 500

27. COSTING
BAG 1:
FABRIC USED: TWILL COTTON: RS. 140 PER METER : 1.2 METER RS. 168
PRINTING RS. 70
MANUFACTURING RS. 320
COST PRICE RS. 558
PROFIT MARGIN 20 % RS. 111.6
SELLING PRICE RS. 669.6
FINAL PRICE RS. 700
BAG 1:
FABRIC USED: REXINE: RS. 90 PER METER : 1 METER RS. 90
PRINTING RS. 70
MANUFACTURING RS. 300
COST PRICE RS. 460
PROFIT MARGIN 20 % RS. 92
SELLING PRICE RS. 552
FINAL PRICE RS. 600

28. PRODUCT COST PRICE SELLING PRICE
DRESS 1 RS. 769.5 RS.
DRESS 2 RS. 943 RS. 1249
TROUSERS RS. 880 RS. 1249
TOPS RS. 324.5 RS. 500
BAG 1 RS. 558 RS. 700
BAG 2 RS. 460 RS. 600
SHOES RS. 900 RS. 1400

29. MARKETING OF
PRODUCTS

30. CLIENT PROFILE
TO BE SOLD IN INDIAN MARKET
WOMENSWEAR
MARKET SEGMENTATION: 16- 35
PLACE: TO BE SOLD IN A MULTIBRAND STORE
PROMOTIONAL ACTIVITIES: VISUAL MERCHANDISING,
PRINT MEDIA, INTERNET: FACEBOOK, BLOGS , ETC.

31. VISUAL MERCHANDISING is the activity and profession
of developing the floor plans and 3-D displays in order to
maximize sales. Both goods and services can be displayed to
highlight their features and benefits. The purpose of this
visual merchandise is to attract, engage and motivate
customer towards making a purchase.

34. THANK YOU