[Madrid-Meetup April 22] UAPIM.pptx

All contents © MuleSoft, LLC
Madrid Meetup April 2022
Presente y Futuro de Anypoint Platform
Juan José Rodríguez
Distinguished SCA, Regional Executive EMEA DTO

Forward-looking statements
This presentation contains forward-looking statements about the Company’s financial and operating results, which may include expected GAAP and non-GAAP
financial and other operating and non-operating results, including revenue, net income, earnings per share, operating cash flow growth, operating margin
improvement, expected revenue growth, expected current remaining performance obligation growth, expected tax rates, stock-based compensation expenses,
amortization of purchased intangibles, shares outstanding, market growth, environmental, social and governance goals, expected capital allocation, including
mergers and acquisitions, capital expenditures and other investments, expectations regarding closing contemplated acquisitions and contributions from acquired
companies. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such
risks or uncertainties materialize or if any of the assumptions prove incorrect, the Company’s results could differ materially from the results expressed or implied
by the forward-looking statements it makes. The risks and uncertainties referred to above include those factors discussed in Salesforce’s reports filed from time
to time with the Securities and Exchange Commission, including, but not limited to: risks associated with our ability to successfully integrate Slack Technologies,
Inc.’s operations; our ability to realize the anticipated benefits of the Slack Technologies, Inc. transaction; the impact of Slack Technologies, Inc.’s business model
on our ability to forecast revenue results; disruption from the transaction making it more difficult to maintain business and operational relationships; the impact of,
and actions we may take in response to, the COVID-19 pandemic, related public health measures and resulting economic downturn and market volatility; our
ability to maintain service performance and security levels meeting the expectations of our customers, and the resources and costs required to avoid
unanticipated downtime and prevent, detect and remediate performance degradation and security breaches; our ability to secure and costs related to data center
capacity and other infrastructure provided by third parties; our reliance on third-party hardware, software and platform providers; the effect of evolving domestic
and foreign government regulations, including those related to the provision of services on the Internet, those related to accessing the Internet, and those
addressing data privacy; current and potential litigation involving us or our industry, including litigation involving acquired entities such as Tableau; regulatory
developments and regulatory investigations involving us or affecting our industry; our ability to successfully introduce new services and product features, including
any efforts to expand our services beyond the CRM market; the success of our strategy of acquiring or making investments in complementary businesses and
strategic partnerships; our ability to compete in the market in which we participate; the success of our business strategy and our plan to build our business; our
ability to execute our business plans; our ability to continue to grow unearned revenue and remaining performance obligation; the pace of change and innovation
in enterprise cloud computing services; the seasonal nature of our sales cycles; our ability to limit customer attrition and costs related to those efforts; the success
of our international expansion strategy; the demands on our personnel and infrastructure resulting from significant growth in our customer base and operations;
our dependency on the development and maintenance of the infrastructure of the Internet; our real estate and office facilities strategy and related costs and
uncertainties; fluctuations in, and our ability to predict, our operating results and cash flows; the variability in our results arising from the accounting for term
license revenue products; the performance and fair value of our investments in complementary businesses through our strategic investment portfolio; our ability to
protect our intellectual property rights; our ability to develop our brands; the valuation of our deferred tax assets and the release of related valuation allowances;
uncertainties regarding our tax obligations in connection with potential jurisdictional transfers of intellectual property; uncertainties regarding the effect of general
economic conditions; and risks related to our debt and lease obligations.

Product Vision and Strategy

3-5 Year Strategy
2 Empower knowledge workers to compose and
evolve experiences — securely with IT
Everyone can
innovate
Give IT teams unmatched easy, fast & open
solutions to integrate data and applications
1 Unlock
IT productivity
Reach all of the world’s applications by leading
in trust and compliance
3 Highest security
standards
Connect every system to every experience to deliver the Composable Business

0
Cultivate open
ecosystems for
customers, partners,
and employees
0
Automate mission-
critical business
processes
MuleSoft product strategy pillars
0 0
Integrate all of your
apps and data
Create, manage,
secure, and govern
any API from
anywhere
Integration Automation API ecosystems
Universal API
management

Non MuleSoft APIs
Vision & Strategy MuleSoft FY23
More standalone entry points leading towards Composable Enterprise
SaaS On-prem Custom
Anypoint Platform
Central IT dev
Citizen Orchestration
Process automation
Composer
Business teams
Human task automation
Robotic Process
Automation
New
Business
teams
Screen
Scraping
Doc
Processing
Data & Applications
Hybrid Connectivity Platform
Unified Governance of Mule &
Non-Mule Ecosystems
Universal API Mgmt
Secure Govern Monitor
Sys Admin
New

Universal API Management
North star - Composable enterprise

Enterprises have APIs running everywhere
SaaS
Integration
iPaaS
Event
driven
Micro-
services
APIM
B2B/
EDI
Geography
Sovereignty,
security and
compliance
Best of breed
API Gateways
Microservices,
GraphQL,
AsyncAPI
Multi-Cloud
AWS, Azure,
SAAS Technical Debt
M&A, Legacy
8

This causes a number of problems
Limited reuse
Slowed innovation
Siloed
governance
Inconsistent
visibility & difficult
to manage
Many
management
consoles
Constrained
resources
SaaS
Integration
iPaaS
Event
driven
Micro-
services
APIM
B2B/
EDI
Lack of
confidence
API and data
security increase
business, regulatory
and compliance
risks

Support for any
API across any
environment
MuleSoft
Control and
observe
Enterprise
visibility and
management
Build and
deploy APIs for
any purpose
REST,
graphQL,
AsyncAPI
Catalog APIs
from all
sources
Cross gateway
and architecture
support
Govern and
secure
Global policy
enforcement
Devs - Pro/Low code
Ops/Enterprise Architecture

Developer API owner Architect API Product Manager
With UAPIM, MuleSoft showcases both our ability, as well as our
commitment to provide solutions that are open, flexible, and scalable.
MuleSoft’s new portfolio of API management solutions
Universal API Management
Universal API Management is a collection of both new and existing MuleSoft products to
support the evolving needs of the APIM market.
Work with any API,
built anywhere
Anypoint API Designer
Secure any service,
deployed anywhere
Manage and
govern consistently
Create vibrant
API ecosystems
Anypoint Platform CLI NEW
CloudHub / Anypoint Runtime
Fabric
Anypoint Monitoring
Anypoint API Governance NEW
Anypoint Exchange
Anypoint Experience Hub NEW
Anypoint Flex Gateway NEW
11

Universal API Management - Full Coverage
Anypoint Platform Design Manage Monitor
Catalog
Service A
Any Environment
Service B
Service C
Gateway
Gateway
Gateway
Service A
Sidecar
proxy
Service B
Sidecar
proxy
Mule Adapter
Istio
Flex Gateway Anypoint for Service Mesh
Mule applications
Mule
Apps
Mule
Apps
CloudHub Runtime
Fabric
MuleSoft runtime gateway
Third parties
3rd party gateways (Future)
12

Evolution of MuleSoft’s APIM offering
Accelerate
application
delivery
Implement
modern
architectures
Update Update
New
API Governance
Ensure consistent quality & conformance
API Manager
Manage any service consistently
Gain
consistent
security &
quality
Flex Gateway
Ultrafast gateway for APIs running anywhere
API Design Center
Diverse protocol support
Anypoint Platform CLI
Discover and use non-Mule APIs
Anypoint Exchange
Consolidate all APIs into a single place
API Community Manager
Build and engage your API communities
API Experience Hub
Build developer portals in minutes
Create
vibrant API
ecosystems
New Update
H2, ‘22

Evolution of MuleSoft’s APIM offering
Accelerate
application
delivery
Implement
modern
architecture
s
Update Update
New
API Governance
Ensure consistent quality & conformance
API Manager
Manage any service consistently
Gain
consistent
security &
quality
Flex Gateway
Ultrafast gateway for APIs running anywhere
API Design Center
Diverse protocol support
Anypoint Platform CLI
Discover and use non-Mule APIs
Anypoint Exchange
Consolidate all APIs into a single place
Build and engage your API communities
API Experience Hub
Apply advanced security, automatically
Create
vibrant API
ecosystems
New Update
H2, ‘22

New innovations to include in your conversations
Accelerate application delivery with support for AsyncAPI and GraphQL
Connect any app,
system or data
wherever they
reside for any
experience, easily
Support for Event-driven APIs
● Design event-driven APIs using AsyncAPI
specification to unlock key events
● Democratize access to events by exposing
in a unified catalog side by side with REST
APIs
Event-driven APIs
Available
Now
(Phase1)
Serve data from all APIs instantly
● Explore, unify and serve data from all your
APIs into powerful data services
● Consume many APIs a single request with a
single, visually built GraphQL query
Anypoint DataGraph
Available
Now

API Designer UPDATE ● Design event-driven APIs using AsyncAPI specification to unlock key
events in API Designer
● Consume multiple APIs at once with a single, visually built GraphQL query
with Anypoint DataGraph
● Extend API Designer support for GraphQL and gRPC H2 ‘22
Anypoint
platform CLI UPDATE
● Automatically discover APIs in any environment using your CI/CD pipelines
● Extract relevant API metadata and documentation to improve discoverability
Available
GA on
May 16 ‘22
Compose versatile APIs with speed and efficiency
UPDATE
Accelerate
application
delivery
Catalog APIs built anywhere
Multiple protocol support

Cataloging through CI/CD
17
Run Tests Catalog
Pushing to Exchange…
Catalog-exp 1
catalog.yml
client
1 2
3
4
1. Olive (devops) installs the client &
adds cataloging step to CI/CD template
2. Dave (dev from API product team)
includes the catalog.yaml file in the
team’s API repo, and
3. When the pipeline runs, the cataloging step is triggered.
Based on the information provided in the catalog.yml file, the
client automatically pushes the latest updates of the API to the
API Hub.
4. All APIs are catalogued to
API Hub with relevant
metadata & documentation.
Existing APIs are updated &
new APIs are added.
Olive Dave
All APIs
New!
Updated!

Anypoint CLI - Auto Cataloging
(Demo)

Automatically catalog any API using your CI/CD
● Automatically discover APIs in
any environment using CI/CD
pipelines
● Extract relevant API metadata
and documentation
Govern Manage Engage
Discover
Anypoint Platform
GA on May 16, ‘22

API management needs for microservices are complex and evolving
Implementing modern architectures is hard
Ron
Developer
I want to make all services easily discoverable and
manageable
Fragmented deployments
99%
Organizations
adopting
microservices report
challenges**
** 2018 Global microservices trends report
I want to ensure east-west and north-south traffic is
secure, fast & reliable
Distributed architectures
I want to use a single gateway with high response time
and traffic control
Multiple management consoles
Implement
Modern
Architectures

Adopting microservices and distributed
architectures is complex and resource intensive
Diverse protocols
& use cases
Limited visibility into
existing APIs & steep
learning curve
Customers
Invoices
Orders
Items

Diverse protocols
& use cases
learning curve
Customers
Invoices
Orders
Items
Multi cloud
environments
Complex deployments
with manual & siloed
governance

Diverse protocols
& use cases
learning curve
Customers
Invoices
Orders
Items
API gateway 2
API gateway 4
API gateway 1
API gateway 3
Multi cloud
environments
Complex deployments
with manual & siloed
governance
Multiple gateways and
management consoles
Inconsistent security and
complex operations

All contents © MuleSoft, LLC 26
Traditional API Gateway architecture approach observations
Governance:
security, caching,
throttling, logging…
Contract
API
Gateway
Business
logic
Integration
logic
Connectivity
logic
Accounts
Service
Business
logic
Integration
logic
Connectivity
logic
Current
Account
Service
Business
logic
Integration
logic
Connectivity
logic
Investment
Account
Service
Business
logic
Integration
logic
Connectivity
logic
Loan
Service
Business
logic
Integration
logic
Connectivity
logic
Customer
Profile
Service
NORTH
-
SOUTH
COMMUNICATION
EAST - WEST COMMUNICATION
“Last-mile”
security gap
No “Zero-
Trust” API
network
Latency
Air gap between API Gateway and API
Implementation. Forced to introduce
security logic by-code within API
implementation.
Extra hops due to API Proxy pattern
between exposed services (API Contract)
and API Implementation (i.e. Springboot)
Implementing mainly North-South services
protection but missing East-West
microservices protection - Service Mesh
capabilities.
1
2
3
Governance
Inconsistent security and observability due
to usage of different technologies and
vendors capabilities.
4

Future vision - Modern API building blocks
Governance:
security, caching,
Contract
API
Gateway
Business
logic
Integration
logic
Connectivity
logic
Accounts
Service
Business
logic
Integration
logic
Connectivity
logic
Current
Account
Service
Business
logic
Integration
logic
Connectivity
logic
Investment
Account
Service
Business
logic
Integration
logic
Connectivity
logic
Loan
Service
Business
logic
Integration
logic
Connectivity
logic
Customer
Profile
Service
NORTH
-
SOUTH
COMMUNICATION
EAST - WEST COMMUNICATION EAST - WEST COMMUNICATION
Contract
Business
logic
Integration
logic
Connectivity
logic
Governance: security,
caching, throttling,
logging…
Accounts
Service
Contract
Business
logic
Integration
logic
Connectivity
logic
logging…
Loan
Service
Contract
Business
logic
Integration
logic
Connectivity
logic
logging…
Investment
Account
Service
Contract
Business
logic
Integration
logic
Connectivity
logic
logging…
Current
Account
Service
Contract
Business
logic
Integration
logic
Connectivity
logic
logging…
Customer
Profile
Service
NO “Last-
mile” security
gap
“Zero-Trust”
API network
Decreased
Latency
API Implementation secured by design not
by code without implementing API Proxy
pattern
Mitigated but still some extra hops for API
invocations if keeping API proxy.
Leveraging Mulesoft Service Mesh
capabilities to protect Mule and Non-Mule
microservices using sidecar pattern
1
2
3
Governance
Single-pane-of-glass for API Governance
and Cataloguing for Mule and Non-Mule
microservices
4
Governance:
security, caching,
Contract
API
Gateway

Anypoint Flex Gateway
Implement modern architectures with limited overheads
using Anypoint Flex Gateway
Deploy to virtually any
environment
Customers
Invoices
Orders
Items
High performance on a
small footprint
Secure E-W and
N-S traffic
Fine grain traffic
control & fault
tolerance
Manage using web UI
or CI/CD pipeline

Govern Manage Engage
Discover
Anypoint Platform
Universal API management on Anypoint Platform
Manage and secure any API, built and deployed anywhere

Running Flex Gateway
Connected mode
via the WebUI
Local mode
Using declarative
config files in CI/CD
API
Gateway
Instance on
Physical /
VM
Azure
VM
Amazon EC2
GCP Compute
Engine
Container
sidecar /
Ingress
Controller
Deployment patterns
Anypoint
Flex Gateway

(Connected Mode Demo)

Demo - Connected Mode
Docker
Container
Gateway
Flex Gateway
Orders API
GET /api/orders
Logs and Metrics

(Local Mode Demo)

Demo - Local Mode
Docker
Container
Gateway
Flex Gateway
Service 1
Service 2
GET /api/dogs/facts
GET /api/cats/facts
Logs and Metrics

35
“Flex Gateway is a great product and simplifies API
management holistically. Light weight, low cost with the
same great features”
“We can combine Mule and Non-Mule applications and
manage them from single platform”
What are we hearing?
35
Early
adopters
● Ultrafast response times with small footprint
● Manage and secure APIs in minutes
● Deploy to virtually any target environment
● Manage using Anypoint Platform or with
declarative configuration via CI/CD pipelines
● Pay only for what you use
“
GA on Apr 29, ‘22
NEW
Implement
Modern
Architectures

Governing API design is increasing in significance
From mandatory regulations to company standards
Rules and
Conventions
e.g. naming conventions,
infosec rules, company standards
Governmental
Regulations
e.g. GDPR,
CCPA, HIPAA
Industry
Standards
e.g. FHIR, PSD2,
PII, CIM
*Source: IDC compliance study, 2019
GDPR
compliance
cost $150B/yr
Just in the US*
Banks spend ~
$300B/yr on compliance
(10% OPEX)*
20-30% in
revenue loss/yr
attributed to inefficiencies*

Maintaining quality, security and development speed at the same time is challenging
Unmanaged and ungoverned APIs are on the rise
Mary
Architect
* Gartner report on API management and security, 2022
I want to:
move away from manually maintaining and enforcing governance
standards
Continuously evolving standards
>50%
APIs would go
unmanaged by 2025*
I don’t want to:
add new review steps and add friction to development lifecycle
Development overheads
I want to:
know which APIs are not adhering to quality, compliance and security
requirements
Ungoverned APIs
Gain
consistent
security &
quality

Operating in hybrid/multi cloud environments is
inconsistent, complex and tough to secure
API developer
Siloed rules &
standards
Different rules across
teams, maintained in text
docs or source code
Friction in adopting
governance standards
Additional review cycles
slowing development,
adding process overheads
Security and compliance
vulnerabilities
Unmanaged and
unsecured APIs sprawling
across diverse platforms
API specification

Operating in hybrid/multi cloud environments is
inconsistent, complex and tough to secure
Security team
API sprawl across
platforms
existing APIs produced
and adopted
Manual processes that
do not scale
Compliance is dependent
on manual validations
Multiple environments &
management consoles
Inconsistent security and
potential risk exposure with
unprotected APIs
Governance rules

Operationalize API governance
Govern every API to comply with industry
regulations and internal standards without friction
Improve API conformance continuously
Identify APIs not conforming to quality standards in
a glance and notify owners seamlessly
Enable developers to maintain speed
Self-serve governance rules and automate
validations in API Designer or through CI/CD
41
Anypoint API Governance
Gain consistent security and quality without sacrificing development speed

API developer
Empower developers to maintain compliance and speed
Self-serve & access rules
from Exchange
Apply standards on any
API definition
Identify & resolve
conformance issues
Automate validations by
integrating with CI/CD
pipelines
Extensible rules based on
open standards (W3C,
OPA)

Security team
Empower security teams to operationalize governance
Gain consistent quality &
security
Ensure conformance to
industry & internal
regulations
Observe overall
conformance from a single
place
Notify & remediate issues
seamlessly
Automatically govern new
APIs

(Demo)

New innovations to include in your conversations
DEMO/USER JOURNEY WALK THROUGH USING PRODUCT/FIGMA SCREENS
Implement any architecture
LEAD WITH THE MESSAGE: Consolidated source of truth and a digital storefront for all enterprise APIs to drive API adoption or new revenue
streams/business models.

“The dashboard is great, very similar to what I want to
build”
“Great to see what is going wrong and what needs to be
fixed in API Designer”
“Stoplight is too limiting. We’re looking to switch and like
your platform approach”
“
GA on Apr 29, ‘22
NEW
● Frictionless and always-on compliance checks with non-
blocking enforcement.
● Extensible rules based on popular open standards (W3C,
OPA).
● Central console to identify compliance & security risks.
● DevOps automation with compliance checks integrated with
CI/CD pipelines
Gain
consistent
security &
quality

48
Create personalized experiences for your API communities
Expose APIs in fully branded experiences
Build portals customized to the pixel with code or with
templates and drag-and-drop components
Drive API adoption with self-service
Support users at every step with interactive
documentation, forums and case management
Scale your user community
Optimize your API program with customizable
dashboards to analyze engagement and adoption

Operating model with Exchange and ACM
Building an engagement layer around the APIs
Forums
Support
Case
Studies
Docs
Tutorials
APIs
API Team
(API PM)
API Team
(API PM)
API Team
(Dev, Tech Writer)
Community Team
(Admin, Operator)
User
Groups
Events
Community Team, API Team
(Operator, Biz Lead)
Community Team
(Operator)
API Team
(Biz Lead, Tech Writer)
API Team
(Dev, Tech Writer)
Innovate
Launch new digital products
Close the IT delivery gap
Reuse
Exchange
Create and improve assets
Build and grow ecosystems

Operating model with Exchange and Experience Hub
Building an engagement layer around the APIs
Docs
Tutorials
APIs
API Team
(API PM)
API Team
(Dev, Tech Writer)
API Consumers
(Dev, Partners)
User
Groups
Innovate
Launch new digital products
Close the IT delivery gap
Reuse
Experience Hub
Exchange
Create and improve assets
Build and grow ecosystems
Community Team
(Admin, Operator)

Anypoint API Experience Hub
51
● Launch portal in minutes with out-of-the-box
templates
● Reduce discovery time with advanced search
and categorized layouts
● Bring API producers and consumers closer
with comprehensive visibility into API lifecycle
(Ex: metrics, Governance)IN H1, 2023
GA in H2 2022
H2 ‘22
“This is so much more intuitive…it’s exactly what we were
looking for”
“There’s a lot of great add-on here that I would be excited
to use…to better inform our decisions and our
management of our API catalog”
“
Create vibrant
API
ecosystems

[Madrid-Meetup April 22] UAPIM.pptx

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