This document provides guidelines for using MuleSoft's corporate presentation template, including: - The template contains master slide layouts, colors, graphics, and key slides to present a unified brand - Slides should follow guidelines around formatting, capitalization, and style to maintain consistency - Instructions are provided for copying or transferring slides between presentations of different aspect ratios

1. All contents © MuleSoft Inc. 1
Presented by Kiet Bui

2. All contents © MuleSoft Inc.
Template contents
2
1. Template guidelines & instructions
2. Master slide layouts
3. Colors, charts, and drawing
4. Graphics and images
5. Key slides

3. All contents © MuleSoft Inc.
About the MuleSoft corporate template
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• Why? By using this template and following the brand guidelines we
present a unified front in graphics and messaging
– Because the more of us working on the same page, the easier it will be to write
our future success together
• This package contains instructions, resources, sample slides, and
slide templates for creating your own presentation
– If you are preparing for a BrightTALK webinar, please see these guidelines
– To adapt to today’s landscape-oriented and high-definition monitors, the
preferred format for MuleSoft corporate presentations is now 16:9 (13.3” X
7.5”)

4. All contents © MuleSoft Inc.
Template guidelines
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• This presentation template has been carefully designed to adhere to
MuleSoft’s brand guidelines
• Do not alter the template elements on the master slides or color
themes under any circumstances
– Presentations are frequently swapped between employees
– If the template is altered by any individual, incorrect slides will be propagated
throughout many presentations
• For easiest use:
– Save this file as .PPTX file somewhere where you can easily find it & use it as
your base for creating new slide decks
– Delete unused and instructional slides from final presentation

5. All contents © MuleSoft Inc.
To copy/transfer slides between presentations of different aspect ratio
(i.e. 4:3 to 16:9):
1. Select the slide content, not the slide
a. Hold down your shift key to select multiple items at once
b. Copy-paste the content into the new slide
2. Repeat this procedure slide by slide for all slides you want to reformat
ATTENTION: Copy-pasting the entire slide can cause graphics and images to
get stretched horizontally, resulting in oddly shaped people, circles turned into
ovals, distorted diagrams, etc.
3. For more information on size reformatting see FAQ
Transferring slides between presentations
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6. All contents © MuleSoft Inc.
To copy/transfer slides between presentations of the same aspect
ratio:
1. Open presentation with slides to be transferred and click the Slide Sorter icon
(under View tab or in lower right panel, shown below respectively)
2. Select slides to be transferred. On the Home tab, click Copy
3. Open new presentation/template, display the slide sorter, click where you
want your slides inserted, and choose Paste on the Home tab
Transferring slides between presentations
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7. All contents © MuleSoft Inc.
Capitalization, punctuation, and writing style
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• Slide titles and bulleted text should be short and concise
– Do not modify the size of the text box
– Do not change the font size; consider shortening the text instead
• Slide titles, headers and bulleted text should ALL be written in
sentence case (sentence case = only capitalize first words and proper
nouns)
• Bullets (and numbered lists) should not have periods at the end
– Exception: If a single bullet entry includes more than one full sentence, then
each sentence in that bullet entry requires a period, and all items in that bullet
list also require periods to be consistent

8. All contents © MuleSoft Inc.
Using drawing guides
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• PowerPoint offers tools to help position objects on slides
• Guides allow you to precisely place objects on slides. To turn on
guides:
– Go to View tab, in the Show group, check the Guides box
– This template is designed to align with these guides
• Ruler is often useful to have the turned on when using guides:
– Go to View tab, in the Show group, check the Ruler box

9. All contents © MuleSoft Inc.
Template Contents
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1. Template guidelines & instructions
2. Master slide layouts
3. Colors, charts, and drawing
4. Graphics and images
5. Key slides

10. Subtitle
Date
Title slide

11. Subtitle
Date
Title slide w. image

12. All contents © MuleSoft Inc.
Safe harbor statement
The information in this presentation is confidential and proprietary to MuleSoft and may not be
disclosed without the permission of MuleSoft. This presentation is not subject to your license
agreement or any other service or subscription agreement with MuleSoft. MuleSoft has no obligation
to pursue any course of business outlined in this document or any related presentation, or to
develop or release any functionality mentioned therein. This document, or any related presentation
and MuleSoft's strategy and possible future developments, products and or platforms directions and
functionality are all subject to change and may be changed by MuleSoft at any time for any reason
without notice. The information on this document is not a commitment, promise or legal obligation
to deliver any material, code or functionality. This document is provided without a warranty of any
kind, either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement. This document is for
informational purposes and may not be incorporated into a contract. MuleSoft assumes no
responsibility for errors or omissions in this document, except if such damages were caused by
MuleSoft intentionally or grossly negligent.
All forward-looking statements are subject to various risks and uncertainties that could cause actual
results to differ materially from expectations. Readers are cautioned not to place undue reliance on
these forward-looking statements, which speak only as of their dates, and they should not be relied
upon in making purchasing decisions.
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Sample agenda slide
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1. Agenda item
2. Agenda item
3. Current agenda item highlighted in white
4. Agenda item
5. Agenda item

14. Section divider blue
NOTE: Slides which are all blue with white text may
not present well on large projection screens.
Possibly opt for a slide with darker background color
instead.

15. Section divider dark

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Title text is Verdana 28 pt using sentence case
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• First level bulleted text is Verdana 24 pt
– Second level text (press tab key) is 20 pt
• Third level text (press tab key) is 18 pt
– Fourth level text is 16 pt – avoid using this size, and never use it for large screen projection
• Never use font smaller than 16 pt
• All bulleted text is sentence case (capitalize first letter of first word)
• No periods are used at the end of bullets
• Use bold, blue or both to highlight text
1. Use standard outline format for numbered lists
a. Indented numbered lists should be changed to lowercase letters

17. Full bleed image layout
Images from our stock collection
have natural spaces to overlay text
and maintain visual clarity.

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Heading text Verdana 24 pt Heading text
Comparison slide layout
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• First level text Verdana 20 pt
– Second level text 18 pt
• Third level text 16 (smallest)
• First level text Verdana 20 pt
– Second level text 18 pt
• Third level text 16 (smallest)

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3-column layout
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APIs
SAAS
SOA
These three placeholders
can hold text, table,
charts, smart art, or
media
These three placeholders
can hold text, table,
charts, smart art, or
media

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3-column photos layout
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Placeholder for text Placeholder for text Placeholder for text

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Title only layout
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Callout Content:
Text , image, graph,
etc. Bleeds to the
edge on 3-sides
Vertical split layout
• This layout is great for highlighted content
with explanatory text
• The dark-grey motif (right) can be replaced
with another image, graph, or call-out text
(white on dark grey)

23. All contents © MuleSoft Inc.
Callout Content:
Text, image graph,
etc.
Content with caption layout
23
• Use this format for smaller call-out items

24. “CareWeb Messenger, built on
Salesforce and MuleSoft, has made a
tremendous difference to how our
patient care teams interact with one
another.”
– -Dr. Raman Khanna, CareWeb team lead, UCSF

25. Thank You Message

26. Thank You Message

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Template contents
27
1. Template guidelines & instructions
2. Master slide layouts
3. Colors, charts, and drawing
4. Graphics and images
5. Key slides

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MuleSoft color palette
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Primary Colors Secondary Colors
R: 0
G: 161
B: 223
Blue
R: 255
G: 255
B: 255
White
R: 0
G: 0
B: 0
Black
R: 153
G: 152
B: 153
Light Gray
R: 100
G: 100
B: 105
Medium
Gray
R: 65
G: 64
B: 66
Dark Gray
R: 0
G: 179
B: 156
Viridian
R: 94
G: 102
B: 249
Indigo
R: 0
G: 96
B: 124
Secondary
Blue
R: 0
G: 161
B: 223
Blue

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MuleSoft theme colors
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Note: Do not use
gradients or ‘Standard
Colors’: They are
generic Microsoft –
generated colors and
are not approved
MuleSoft colors
Use top row colors only,
these are the approved
brand colors

30. All contents © MuleSoft Inc.
Recommended shape and line styles
Default Shape Sample text Sample text
Text
Text
Text
Text Note: do not use
rounded rectangles,
shadows or gradients
Sample text
Text Text
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Recommended dashed
line format is round
dots (shown here)
Default text box
Use only right-angled
lines for connectors
Default line style

31. All contents © MuleSoft Inc.
Smart art guidelines
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• Colors: MuleSoft pallet only, no gradients
• Effects: No outline, no bevel, no
shadows, no 3D

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Preferred table style (custom designed)
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Header 1 Header 2 Header 3 Header 4 Header 5
Row 1 • Bulleted text
• Bulleted text
• Bulleted text
• Bulleted text
Text Text Text
Row 2 Text Highlight Text Text
Row 3 Text Text Text Text
Row 4 Text Text Highlight Text
Row 5 Text Text Text
Row 6 Text Text Text Text

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Default table style
Header 1 Header 2 Header 3 Header 4 Header 5
Row 1 • Bulleted text
• Bulleted text
• Bulleted text
• Bulleted text
Text Text Text
Row 2 Text Highlight Text Text
Row 3 Text Text Text Text
Row 4 Text Text Highlight Text
Row 5 Text Text Text
Row 6 Text Text Text Text
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If you use ppt functions to insert a
table, this is the default you will
get. It is not preferred. Use the
custom designed one instead.

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Preferred column chart (custom designed)
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4.3
2.5
3.5
4.5
2.4
4.4
1.8
2.8
2 2
3
5
Category 1 Category 2 Category 3 Category 4
Series 1 Series 2 Series 3

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0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
Series 1
Series 2
Series 3
Default column chart
35
If you use ppt functions to insert a
bar chart, this is the default you
will get. It is not preferred. Use
the custom-designed one instead

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Pie chart (default)
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16%
16%
17%17%
17%
17%
East
North
Northeast
South
Southwest
West

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Template contents
37
1. Template guidelines & instructions
2. Master slide layouts
3. Colors, charts, and drawing
4. Graphics and images
5. Key slides

38. All contents © MuleSoft Inc.
MuleSoft logo options
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Icon and graphics library
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Add on Accelerate Unlock
Revenue
Thumbs
up
Thumbs
down
VPC Enterprise
Security
B2B API
Connection
Laptop Custom
App
Log out Sales Web
Services
Blank
server
Safe Connect
Microsoft
User Users Developer Architect CIO
Notes on resizing:
• Always hold down the shift key when resizing,
this will keep the icon from being distorted
• Don’t use icons larger than approx 2” on the
largest dimension (shown to the right)
This set of 4 slides contains all MuleSoft icons as ppt objects. Unlike image files, these can be be recolored using
“Shape Fill”. White icons can be used on a Core Blue circle background. Icons in both png and ppt can be found
at: https://www.mulesoft.com/brand/graphics

40. All contents © MuleSoft Inc.
Icon set 1
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Location Billing Conversation Mobile Tablet Retail Calendar API Beginner Intermediate Hard
Database Science Training Trash Connector Template Examples RAML Login Twitter Facebook
LinkedIn YouTube Case Study Datasheet Reports Webinar Whitepaper Folder Government Email New file
Comment Buildings Healthcare Antenna Security Graph Alert eBooks SaaS Image file Files

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Icon set 2
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Money Shopping cart System Camera Payment Server Logo server Online Classroom Duration Code
Box Apps Browser Creative Support Tools File Brief Client Networking Basecamp
Search Partners Implement Analytic
File
Technology QRCode Cloud App Insurance Telcom Trophy Book
Marked
Car Washing
Machine
POS Survey Cloud SMS Map Watch Unified
Connectivity
Hybrid
Integration
SaaS
Integration

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Icon set 3
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Modernize Global 24hrs Customers
love Mule
We speak
DEV
API-led
Connectivity
Controls Connect
Mobile
Press ESB Point-to-
Point
Deeper
Insights
Transform Unlock Workflow Play Endless Name Salesforce
to everything
Growth Innovation Data
Weave
Drink Drag and
Drop
Fraud Cloud-to-
Cloud
Integration
Sustainability Run Coding
Design
Business
Exec

43. All contents © MuleSoft Inc.
Don’t mix old with new
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New icons (use the ppt object format) Old graphics (don’t use) Really old graphics (get rid of it)

44. All contents © MuleSoft Inc.
Images
• Don’t use Google images!
• We own, and can purchase stock photography
that is in keeping with our brand
• Download from our image gallery from the
brand site or contact brandcentral@mulesoft
for specific image requests
• Do not add shadows or borders to images

45. All contents © MuleSoft Inc.
Using screen shots correctly
45
Products: Crop screen shots to focus
on the key part of your message
Mobile Apps: It is ok to use screen
shots from public app stores
DON’T use screen shots embedded in
a device

46. All contents © MuleSoft Inc.
• To insert images
– Go to: Insert tab > Picture from File, or Insert tab > picture icon
• To scale an image, select a corner and drag
– NOTE: Always hold the shift key while resizing to preserve the
image proportions
• Cropping images
– Select the image you want to crop
– On the Format tab, in the Size group, click the Crop tool and
drag the image bounding box to the desired size
– Warning: Our images are sized to allow text in margins, so if
you crop, do not put text over people or busy areas of the image
Inserting and scaling images
46
Mac PC

47. All contents © MuleSoft Inc.
1. Before starting:
a) Download the entire pack of icons or images from their repositories
b) Unzip the file(s) into “my pictures” folder
c) Choose default folder view as ‘thumbnails’
2. When creating a slide:
a) Go to ‘Insert’
b) Click on ‘Picture’
c) Double click the image or icon you want
3. When resizing: Hold down the shift key to maintain the proper
image aspect ratio
Tips on inserting icons, graphics, and images faster
47

48. All contents © MuleSoft Inc.
Template contents
48
1. Template guidelines & instructions
2. Master slide layouts
3. Colors, charts, and drawing
4. Graphics and images
5. Key slides

49. All contents © MuleSoft Inc.
API-led connectivity from MuleSoft
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Connect to anything
SOA, SaaS and APIs on
one platform
Highly productive
Designed for ease of use
and deployability
Ready for hybrid IT
Write once, deploy
anywhere
Unified connectivity Lowest friction Future proof

50. All contents © MuleSoft Inc.
API-led connectivity:
An approach to unlocking your organization
50
System APIs
(legacy modernization, connectivity to SaaS apps, web services & Restful APIs)
Process APIs
(orchestration, composable APIs, Microservices)
Experience APIs
(purpose-built APIs for apps)
Mainframe FTP, Files Databases Legacy SystemsSaaS apps ApplicationsWeb services
Central
IT
LoB
Dev/IT
App Dev
Accessibility
& Ownership

51. All contents © MuleSoft Inc.
Only leader in all three Gartner Magic Quadrants
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Magic Quadrant for Application
Services Governance – April 2015
Magic Quadrant for Enterprise
Integration Platform as a Service –
March 2015
Magic Quadrant for On-Premises
Application Integration Suites – July
2014

52. All contents © MuleSoft Inc.
MuleSoft customers
52
• 210,000+ developers
worldwide
• 775+ enterprise customers
• 4 of the top 10 global auto
companies
• 4 of the top 7 global banks
• 2 of the top 3 global retailers

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Company overview
53
Company
• Founded in 2006, HQ: San Francisco
• 550+ employees worldwide
• $259M total funding
• Nearly 70% new subscription bookings
driven by APIs, mobile and SaaS integration
Products
• MuleSoft’s Anypoint Platform™ – addresses
on-premises, cloud and hybrid integration
use cases with scale and ease-of-use
• Subscription model with various packaged
options to serve different use cases
San Francisco * Atlanta * New York *
Buenos Aires
London * Munich * Utrecht
Sydney * Singapore * Hong Kong

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Business momentum
54
Company overview
• Founded in 2006, HQ: San Francisco
• 550+ employees worldwide
• $259M total funding
• Nearly 70% new subscription bookings
driven by APIs, mobile and SaaS integration
Global footprint: Sales, services, support
Strong growth in 2015
• Q2 2015: 105% new subscription bookings
growth YoY
• 775+ paying customers
- 4 of the top 10 global auto companies
- 4 of the top 7 global banks
- 2 of the top 3 global retailers
Notable customers
70% North America, 20% EMEA, and 10% APAC

55. The story behind the name

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Develop re-usable building blocks
56
You have this Your answer Business wants this
This slide is
animated

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Applications don’t have to be monolithic
57

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Enable composability with APIs
58
This slide is
animated

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Current state of [customer] integration landscape
59
Customize this
slide with
endpoints of
your choosing

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Hybrid solutions with MuleSoft
60
Customize this
slide with
endpoints of
your choosing

61. All contents © MuleSoft Inc.
The Anypoint Platform from MuleSoft
61
If you woul
like to
highlight on
of the
components
individual
boxes and/o
text can be
recolored
using ‘shap
fill’