MADONNA- LIKE A VIRGIN
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The music video for Madonna's "Like a Virgin" uses bright colors, costumes, and lighting to create a youthful and upbeat atmosphere reflecting the pop/dance genre. Scenes of Madonna on gondolas in Venice allude to romance and tradition, while her white wedding gown symbolizes purity. Images of lions transitioning to a man relate to the lyrics and themes of wilderness and love from Beauty and the Beast. The 180 shots throughout illustrate the narrative of the song and keep pace with the fast-moving pop music. Madonna is the central focus, with close-ups emphasizing her mystery while revealing outfits aim to attract audiences.
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Indie pop originated in the UK in the 1980s, combining elements of punk rock's DIY ethic with melodic and relatively angst-free music. Well-known indie pop artists include The Smiths, Fun, and Florence and the Machine. Common conventions of indie pop music videos include using a narrative that relates to the song's lyrics, applying filters over clips to convey a mood, employing mise en scène that links to the narrative, and focusing camera angles on the performers. For example, Scouting for Girls' "Heartbeat" video tells a story of lost and found love through a filter showing heartbeats and settings that inspire romance.
Music Videos
The video has no strong narrative like the other two analyzed videos. It focuses more on emotion and Beyonce's image and representation. Scenes show her alone or with her love interest in soft lighting to portray purity and power. Her clothing, gentle dancing, and intimacy with her partner are meant to portray her as a strong yet controlled woman, appealing to other women and girls. Camera work and lighting emphasize her "halo" and angelic appearance to promote the song's theme and her iconic image.
Genre differentiation
This document provides analyses of three music videos:
1) "With That" by Yungen and Sneakbo reflects the London grime genre through its nighttime filming in London and portrayal of the artists as underground figures.
2) "You Belong With Me" by Taylor Swift reflects the American pop genre through its portrayal of a mainstream high school love story through lyrics and imagery.
3) "Thnks Fr Th Mmrs" by Fall Out Boy reflects the soft rock genre through its filming on stage and in a dark room with sexual innuendo and smoking, portraying the band as cool and stylish with groupies.
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Codes n Conventions Music Video for Alternative and Indie Rock
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Front cover analysis
The magazine cover uses bold typography and colors like red to catch readers' attention. It features a main image of a figure wearing a crown and holding white flowers, symbolizing status, innocence, and purity contrasted with "anarchy." This ties into the magazine's theme of covering the British royal wedding. A controversial pull quote is meant to intrigue readers and stand out in bold black text. The cover targets young adults interested in urban music while representing the magazine's brand through a range of musical artists.
REX ORANGE COUNTY- BEST FRIEND
The document proposes a music video treatment for Rex Orange County's song "Best Friend" that directly reflects the lyrics about a relationship ending in the friend zone. It suggests filming during a busy summer in London with vintage costumes, using a boy and girl around age 17 as the actors, and including effects like a toy camera, scribbling, and reverse motion.
Magazine research
NME is a British music magazine established in 1952 that is closely associated with punk rock and indie music. Q is a British music magazine published once a month that aims to showcase emerging and alternative talents without focusing on a specific genre. KERRANG! is a British rock music magazine publishing since 1981 whose readers are majority male and aged 15-24. ROLLING STONE is a USA biweekly magazine that has been publishing for 50 years focusing on pop culture and targeting younger audiences through their interests in television, music and celebrities. MOJO was created by Q magazine publishers in 1993 to cater to fans of classic rock and focuses on newer and more unusual acts.
WHITNEY HOUSTON- I WANNA DANCE WITH SOMEBODY
The music video for Whitney Houston's "I Wanna Dance With Somebody" reflects the song's R&B/pop genre through its bright 1980s clothing, loud colors, and playful dancing to a romantic narrative. While the images of men and women dancing during the chorus visually relate to the lyrics of wanting to dance with "somebody", for the most part the visuals do not clearly illustrate the song lyrics but rather amplify the fun, upbeat tempo of the music through performance-focused shots. Whitney Houston is presented in a way to attract audiences by using close and medium shots of her face to create direct engagement, as well as revealing outfits to highlight her femininity and attract the male gaze.
Semiotic analysis 1
The music video uses warped and distorted visual effects to depict hallucinations from drug and alcohol use. It shows an intense party scene that grows more vivid, suggesting the peak of intoxication. Women are portrayed in a voyeuristic and objectified manner, reinforcing gender stereotypes. Short cuts, visual effects, and discontinuity editing disorient the narrative to place the audience in the perspective of the protagonist under the influence.
Assassin's creed-3- liberation
The document discusses the gaming industry and the game Assassin's Creed III: Liberation. It was originally released exclusively for the PlayStation Vita in 2012. Ubisoft developed the game alongside Assassin's Creed III for consoles. The game was later released in HD versions for additional consoles and platforms in 2014. The document examines the game's marketing through trailers and discusses aspects of its production, distribution, and circulation across different markets.
Mainstream vs Independent
The document discusses several elements of the film Straight Outta Compton, including clearly defined stereotypical characters of black males shown through visual codes of dress and association with guns and violence. It also discusses the film's simple universal theme of social injustice and revolt against it that resonates with ethnic audiences. High production values are achieved through famous roles rather than actors, large detailed sets, and costumes that reflect increasing success. The film is easy to market through a customizable logo and recognizable soundtrack from N.W.A. that draws in fans. Dramatic and hyperbolic plot devices like a police tank and guns engage audiences. The film is distributed by major conglomerate Universal with production by Legendary, providing a large global audience
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- 1. VINTAGE SEMINAL MUSIC VIDEO MADONNA- LIKE A VIRGIN
- 2. What genre is the music and how is this reflected in the video? Pop/Dance- emphasis on youth, fun/upbeat atmospheres, bright and fashionable costumes. We also see a narrative surrounding the theme of love which is a convention of pop music videos. Along with bright lighting- creating an angelic and innocent tone. Is there any reference to ‘looking’? Are the females presented voyeuristically? Revealing clothing is used to entice audiences- no reference to looking Any intertextual references? Setting- Venice, Italy- gondola boats- connote romance and emits tradition- could reference in the past a woman's sanctity was valued How do the images relate to the lyrics? “Like a virgin”- white wedding gown and white backdrops- white suggests purity and innocence “Wilderness”- lions- a fierce contender in the animal kingdom- the lion later turns into a man she falls in love with- reference to Beauty and the Beast How do the images relate to the music? 180 different shots throughout the whole music reflecting a standard pop music video. The visuals illustrate the music- shows the narrative clearly. How is the artist presented to ‘sell’ them? Majority of the shots are medium shots of Madonna- she is the main focus- close ups of her eyes suggest her mystery and promiscuity Revealing clothing/voyeuristic representation in order to attract male gaze