2. Clearly defined characters:
-we see stereotyped black males through visual codes such
as their dress including: chains, hoodies, hats and sagging
trousers.
-we also see them heavily associated with guns and
violence as seen in the image on the right.
-black males are perceived as dangerous and linked to gang
violence- the use of guns and weapons as seen in the image
conforms to this archetype
Simple narrative with universal themes:
-main theme within this film is social injustice and the
revolt against it- can be applied to different things
such as poverty, race and gender. Within this film it
tackles the issue of racial discrimination, which can
resonate with it’s main target audience who are of
ethnic backgrounds- creating a relatable narrative.
3. High production values:
-using the fame of the roles instead of the fame of the actors- drawing upon a pre-existing audience- loyal fans of the
group N.W.A during the 1980’s.- reflects the economic context of the film as using large names are usually their way of
ensuring economic success
-setting: we see large sets such as stages and recording booths- low budget films wouldn’t be able to fund as detailed
settings. Creates a close and accurate setting.
-costume: as their journey progresses and their success heightens we see more jewellery and luxurious items such as
cars.
4. Elements that are easy to market and promote:
-film logo: creating a customisable logo for consumers-
increase customer awareness the more it is spread. Simple
and easy to use for synergy- in an attempt to increase
profitability.
-recognisable soundtrack: using existing and successful music
from the group N.W.A- drawing upon existing fans and
increase audience.
Highly dramatic and hyperbolic plot situations:
-when the police were invading the drug house with a tank in
the opening scene- we see a women being flung across the
room dramatically- hyperbolic scenes capture audience
attention.
-we also see a scene where they are in a hotel room and scare
off men with multiple large guns- action is engaging for
audiences
5. Credits:
DISTRIBUTION: UNIVERSAL- large media conglomerate who produce mainstream and global films. They have the
ability to produce, distribute and merchandise the film through vertical integration.
PRODUCTION: LEGENDARY- entered partnership with Universal.
Audiences have a perceived expectation for the film and due to the major companies. These large conglomerates
create a large and global audience for the film.
6.
7. Evidence of the filmmaker:
-Ken Loach is known for portraying his socialist ideas within
his films and it is clear that within ‘I, Daniel Blake’ that his
ideology is shown- as it shows a protest against the unfair and
flawed welfare system.
Focus on narrative:
The film is places large emphasis on narrative rather than
fame of actors- low budget film.
We see a narrative following an elderly and ill man seeking
benefits who is deemed for work albeit he feels he cannot
work due to his health and age. This targets a niche audience
who can relate or creates a sympathetic audiences
8. Aesthetics:
-dull colour palette- creates a melancholy atmosphere and
compliments the themes that are explored through the film
such as poverty.
-hand held cameras are used to position the audience as if
they are there within the story- more effective at generating
audience emotion through sad/emotional scenes instead of
being
Evidence of low budget:
-the use of actors who are not well known- Dave Johns and
Hayley Squires
-the film is mainly sold on the fame of Ken Loach- a well
known UK producer who is heavily invested in by French
production companies
9. Institutional info:
-funded by BFI &BBC FILMS
UK/French coproduction- large Ken Loach fan base is French so French investors fund his films.
-relied on film festivals such as Cannes film fest. to gain popularity and to kick start good word of mouth- won Palm
D’or award- most prestigious award- critic acclaimed
