2. Andrew Goodwin's 7 Features of Music Videos
1. Music videos demonstrate genre characteristics. (e.g. stage performance in metal videos,
dance routine for boy/girl band, aspiration in Hip Hop).
2. There is a relationship between lyrics and visuals. The lyrics are represented with images.
(either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals. The tone and atmosphere of the visual
reflects that of the music. (either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the
artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc)
and particularly voyeuristic treatment of the female body.
6. The artist may develop motifs or iconography that recur across their work (a visual style)
7. There are often intertextual reference (to films, TV program mmes, other music videos etc).
4. Music videos demonstrate genre characteristics. (e.g. stage performance in metal
videos, dance routine for boy/girl band, aspiration in Hip Hop).
Young and Beautiful can be categorised under the genre of indie rock. The dark yet touching song is
played in a way that creates mystery to the audiences ears, making them feel captivated within the song.
The music video itself matches the song and genre of it, as it is conveyed in a dark, slow and simple way
creating a mysterious, dated and melancholic affect making the audience relate to the song by
wondering whom it could be about. In many alternative rock music videos a colour scheme of a dark
nature with hints of bright colours is used to create dated and natural looks and a dull but captivating
atmosphere. This is used within the video therefore this idea can be applied to ‘Young and beautiful’.
The way the music video is kept very simple only showing either the orchestra or Lana herself matches
the style of the song as it to seems very simple however when the beat is more abrupt the lighting goes
from black to red to enhance the idea that the song has more emphasis and meaning at that point. Lana
Del Rey when seen in the music video could be seen to match the typical idea of a female artist, she
appears very girly, wearing red lipstick and her hair seeming to be perfect, making her look very pretty.
5. There is a relationship between the lyrics and visuals (Either illustrative,
amplifying or contradicting)
As stated previously the music video is very simple. The orchestra is seen mainly throughout the video which has no real
connection the lyrics. However Lana is seen in a close-up singing when the chorus is sung, creating a more personal feel
to this part of the song. The chorus is repetitive starting with the lyrics “ Will you still love me “ again reinforcing the
idea of it being a more personal part of the song as lyrics are very direct using first person pronouns.
When Lana sings the lyrics “the
pretty face and electric soul” she
is seen to gesture her face by
placing her hand on her chin,
this therefore connects the lyrics
and visuals together at this
point.
Another connection can be
seen to be made when
Lana sings “Dear Lord when
I get to heaven…” although
she is not seen in this shot
the composer is with his
hands up, which in a way
suggests he is pointing to
heaven as the common
belief is that heaven is
above us.
6. There is a relationship between music and visuals. The tone and
atmosphere of the visual reflects that of the music. (either illustrative,
amplifying, contradicting).
• Although the music and visuals can be seen to be amplifying by
repeating the scenes of visuals which has no connection with the
music.. There is a illustrative point of the video which is that the
orchestra is mainly seen within the music video therefore holding a
connection with the music and visuals due to the music being played
by the orchestra itself. The music is very melancholic, mysterious and
dark, this is portrayed also through the visuals through very dark and
dusky lighting and hence the atmosphere of what the song also
creates is reinforced through the visuals.
7. The demands of the record label will include the need for lots of close
ups of the artist and the artist may develop motifs which recur across
their work (a visual style).
The demands of the record label of lots of close ups are met. Nearly
every time Lana Del Rey is in a shot it is a close up of her face,
emphasising her red lips and dark eyes.
The technique of only using mainly close up when the artist is seen,
creates a more personal and connecting music video to the audience. It
allows them to feel like they are being sang to directly and they feel her
pain she brings through the melancholic vibe she creates through the
way she looks at the camera, with emotion in her eyes and some what
sorrow facial expressions.
8. There is frequently reference to notion of looking (screens within
screens, mirrors, stages, etc) and particularly voyeuristic treatment of
the female body.
• Whenever Lana is seen within the music video
her lips, eyes or curvaceous figure are
highlighted. This therefore meets the idea of
the voyeuristic treatment of the female body,
although the highly sexualised parts of the
female body are not highlighted the eyes and
lips of a women are seen to be a promiscuous,
flirty feature and hence she is seen to be
promiscuous in a subtle way, this is
emphasised by Lana wearing bright red lipstick
making her lips seem even more promiscuous
due to the colour red to be seen as a
sexualised colour. When a full shot of her is
seen you can see the outline of her
curvaceous figure, although this image is seen
in a dark setting making it not completely clear
the fact it is emphasised even a little bit
reinforces the idea of the voyeuristic
treatment of the female body in this music
video.
9. The artist may develop motifs or iconography that recur across their
work (a visual style)
“Young and Beautiful” matches the style of other Lana Del Rey music
videos. She often uses the feel of dark, mysterious, misty affect and
vintage themes within her music videos. Creating a more dated music
video which suggests Lana's music and look is inspired by dated music.
10. There are often intertextual reference (to films, TV programmes, other
music videos etc).
• Great Gatsby
• 1920’s film based matches retro feel of music video
12. Music videos demonstrate genre characteristics. (e.g. stage
performance in metal videos, dance routine for boy/girl band,
aspiration in Hip Hop).
The genre of Umbrella is POP, it is very ‘dancy’ and has that traditional
vie of what a typical pop song would sound like. It is a song you will
know all the words to and want to sing along.
Outfits not very popy- not colourful- black=contradiction
Dance group = reinforces idea of pop music being dancy
Hiphop vibe with jyz = hiphop clothing= black
Pop is genrally inncent = vid not inncent very seductive= contradiction
Pop is elobrate and bright= black bright background for rain.
13. There is a relationship between lyrics and visuals. The lyrics are
represented with images. (either illustrative, amplifying,
contradicting).
• Umbrella- umbrella being held
• Rihanna – “rihanna, good girl gone bad” panning shot of rihanna in all
black not in her usual innocent light
• “let it rain”lights fall behind jayz moves fingers to suggest rain falling
• “you had my heart” rhiana rubs hand on her chest where her heart is
• “mayby in magazines” rhiana strikes a pose. Magazines are posey =
connection
14. There is a relationship between music and visuals. The tone and
atmosphere of the visual reflects that of the music. (either illustrative,
amplifying, contradicting).
• Moves to the beat, when in point shoes and singing “ey ey ey” its to
the beat
• Dance to the beat of the music in dance routines.
• Jumpcuts when happen matc the beat, emphasising the beat at this
point.
• When beat slows down the editing is much simpler and subtler and
then both speed up.
15. The demands of the record label will include the need for lots of close
ups of the artist and the artist may develop motifs which recur across
their work (a visual style).
•
16. There is frequently reference to notion of looking (screens within
screens, mirrors, stages, etc) and particularly voyeuristic treatment of
the female body.
17. The artist may develop motifs or iconography that recur across their
work (a visual style)
18. There are often intertextual reference (to films, TV program mmes,
other music videos etc).
20. Music videos demonstrate genre characteristics. (e.g. stage
performance in metal videos, dance routine for boy/girl band,
aspiration in Hip Hop).
21. There is a relationship between lyrics and visuals. The lyrics are
represented with images. (either illustrative, amplifying,
contradicting).
22. There is a relationship between music and visuals. The tone and
atmosphere of the visual reflects that of the music. (either illustrative,
amplifying, contradicting).
23. The demands of the record label will include the need for lots of close
ups of the artist and the artist may develop motifs which recur across
their work (a visual style).
24. There is frequently reference to notion of looking (screens within
screens, mirrors, stages, etc) and particularly voyeuristic treatment of
the female body.
25. The artist may develop motifs or iconography that recur across their
work (a visual style)
26. There are often intertextual reference (to films, TV program mmes,
other music videos etc).
