This music video by Nicki Minaj is a hip-hop/rap genre music video that features suggestive and provocative dancing by females in revealing outfits to match the lyrics. The video uses quick cuts, fast pacing, and vibrancy to match the beat of the lively music. Nicki Minaj is presented in a very sexual way through her dancing and lack of clothing, which caused controversy. The video forces the viewer to look at the dancing females in a voyeuristic way and represents them dancing reminiscent of 1950s music videos.

1. MUSIC VIDEO
ANALYSIS
C O N T R O V E R S I A L : N I K I M I N A J

2. WHAT GENRE IS THE MUSIC AND HOW
IS THIS REFLECTED IN THE VIDEO.
• This music video by Niki Minaj is a hip-hop/Rap genre and this is represented through
the video with privative dancing from females and also through mise-en-scene such as
the old boom box and gangster type clothing.

3. HOW DO THE IMAGES RELATE TO THE
LYRICS
• The images are representing the lyrics through suggestive images, for example the
hook for the so goes as followed ‘my anaconda don't want none unless you got buns
hun’ then this is supported with the image of bananas being eaten by females.

4. HOW DO THE IMAGES RELATE TO THE
MUSIC
• The video has 160 shots all in all and the images cut to the music on beat and to add
the way the females are dancing is to the beat as they shake their bottom, it was on
beat to the music the video was also vibrant and it matched the music as it was lively
as well.

5. HOW WAS THE ARTIST PRESENTED TO
‘SELL’ THEM
HOW IMPORTANT ARE CLOSE UPS
• The artist Niki Minaj was presented extremely sexually as a result Niki Minaj was
wearing clothing such as 2 pieces and thongs and was dancing provocatively. This is
what caused the controversy as there was a lack of clothing.
• There was not a lot of close ups used in this text as there was more wide shots to show
the artist and her back up dancers dancing.

6. IS THERE ANY REFERENCE TO ‘LOOKING’.
ARE ANY FEMALES REPRESENTED AS
VOYEURISTICALLY.
• The is a lot of reference to looking as the viewer is forced to look at females dancing
in a sexual manner. To add females a re represented voyeuristically as the are in little
clothing dancing reminiscent of the 1950 Scopito music videos.
• However this is arguable because in this the female is in control so it could have
elements of female empowerment. Although one could put forward the case that the
presentation of the female body could advertise the idea that the value of females do
not go beyond the naked eye, rather value can only be measured by their physical
features.

7. MISE-EN-SCENE AND EDITING
• The editing of the the music video was fast pace and on beat and it exaggerated the
twearking as the screen rumbled when the females where dancing sexually.
• There was a lot of random props placed in weird areas for example, a skull and a beats
pill this was most likely used for advertising. This is known as product placement.