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Representations
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- 3. In music videos,London is commonly portrayed as a busy, iconic, rainy, negative city full of crime, poverty and homelessness.
- 4. Types of musicvideos set in this location can vary. The music videos filmed in London tend to either represent patriotism or poverty.
- 5. An example ofa music video filmed in London, is "Our House" by Madness. This music video portrays the band Madness filming a music video in a house in London, The band originate from London so they decided to stick to their roots when producing this music video because they are proud of where they are form. This is a positive representation because the music represents no crime or poverty and instead shows the band enjoying themselves in their hometown.
- 6. In contrast tothis, "The A Team" by Ed Sheeran shows a homeless drug addict becoming a prostitute in order to get money for drugs and eventually dying from an overdose. This is a negative representation as the video portrays drugs, homelessness, crime and prostitution.
- 7. A mansion isa very large house owned by people with a lot of wealth. These houses usually have a swimming pool and lots of parties are held in this type of location.
- 8. The music videosfilmed in this location are usually for positive upbeat songs and this type of music video usually portrays wealthy people enjoying themselves and partying. In music videos mansions tend to vary as in some music videos they are shown as clean and posh mansions however, in others they are used for drinking and partying.
- 9. An example ofa music video filmed in a mansion is “Best Song Ever” by One Direction. This music video shows the band celebrating and dancing in a mansion and this creates a positive representation as it shows the band enjoying themselves. This was also one of the band’s earliest singles and this video could also represent success for the band and connote the idea that they have made it as they are celebrating in a rich location.
- 10. Berlin is representedas a cultural and popular location and it is also perceived as a symbol of freedom, peace and diversity due to the Berlin Wall being knocked down. Berlin is the capital city of Germany and is also represented as a busy place full of tourists.
- 11. The types ofmusic videos filmed here are usually videos which represent and promote freedom and peace this is because the Berlin Wall was knocked down and the Berlin Wall is well-known for separating different cultures and when it was knocked down this meant that Berlin became more diverse.
- 12. An example ofa music video filmed in Berlin is “Stay (Faraway, So Close!)” by U2. This video represents angels comforting stressed civilians of Berlin and in the framing leftover military equipment from the Cold War. This is a positive representation as it is representing that war is over and there is peace in Germany. Furthermore, angels are portrayed as peaceful figures and this is also a positive representation
- 13. Ibiza is apopular place amongst young adults as it is famous for partying, drugs, sex and alcohol. It is well-known for it’s famous clubs such as “Club Tropicana” and “Café Mambo”.
- 14. The types ofsongs filmed in this location are normally upbeat and positive songs. Music videos filmed in this location usually represent people partying in a sunny location (a beach or a booze cruise) or in a night club.
- 15. An example, ofa music video filmed in Ibiza is “I Took a Pill in Ibiza” by Mike Ponser. This video shows Ponser as a “druggie” in a night club becoming increasingly intoxicated as the song continues. This music video matches the stereotype that Ibiza is a location for partying and consuming drugs.
- 16. Miami is similarto Ibiza as it is a place for partying. However, the people in this location tend to be more wealthy. People in Miami tend to be wealthy as it is an expensive place to live and also wear revealing clothes as Miami is a very hot place. It is also filled with exotic surroundings such as palm trees. It also well known for it’s beach which appears in a lot of films and music videos.
- 17. Miami is portrayedas a very positive place in music videos and most songs filmed in this location are summery, upbeat and positive.
- 18. An example ofa music video filmed in Miami is “Happy” by Pharrell Williams. This music video has positive representations as it portrays various people and celebrities dancing, singing and enjoying themselves in Miami.
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- 20. GENDER Males, females andtransgender are the varieties of genders that can be portrayed within a music video.
- 21. GENDER There are alot of common gender stereotypes such as: • Men are more dominant and the dominant sex • Men are more sporty • Women are submissive and do as they are told • Women are sexual objects
- 22. GENDER Men and womenare objectified as sexual objects in modern day music videos. Women are portrayed as weak and vulnerable in music videos. Furthermore, men always have a perfect muscular body and if a man is overweight in a music video it is normally for comedy purposes. This creates problems for the younger generation as they feel jealous of these people and this has created problems amongst society.
- 23. GENDER LMFAO challenged thestereotypes in music videos with their music video for “Sexy and I Know It”. This music video shows overweight men pulling good looking women which hardly happens in music videos.
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- 25. AGE Age is representedin music videos through common stereotypes, camera angles, props, actions and costumes. Age can be split up into four categories of: • Children • Teenagers • Adults • The elderly
- 26. AGE-CHILDREN Camera angles arean effective way of representing children. Children are portrayed as weak and high angle camera shots represent this as it makes the children appear as if they are being looked down upon. Children may also behave in a childish manner and wear childish clothes.
- 27. AGE-TEENAGERS Stereotypically all teenagersare moody so if someone is behaving moody in a music video the audience can assume that the person is a teenager. Furthermore, the costumes which teenagers wear are normally cool/trendy designer clothes. Some teenagers are represented as rebellious in music videos whereas others are portrayed as geeky and use lots of technology.
- 28. AGE-ADULTS Adults are usuallyportrayed as mature people who are superior to most other people. Their superiority can be portrayed through low-angle shots which make them appear bigger and superior to other age categories.
- 29. AGE-THE ELDERLY Old peoplecan be represented through costumes. For example, old people stereotypically wear woolly clothes. Stereotypically, old people are portrayed as quite dull and boring characters within music videos.
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- 31. COSTUME The costumes linksinto age. For example, people from the same age group tend to wear a similar style of clothing. So age can be represented through costumes.
- 32. COSTUME Costumes also helpto represent the type of song. For example, if it is a slow song the costumes are normally quite formal and outfits like tuxedos and dresses are worn. Whereas if it is a more upbeat song, there tends to be a more positive vibe and in this case the women wear more revealing clothes and men wear more casual and trendy costumes.
- 33. COSTUME In music videos,women are objectified as sexual objects so in music videos they tend to wear clothing which is revealing. In music videos men are represented as people who have a perfect body, so men tend to have be dressed quite smart and casual. If a male is overweight in a music video, it is usually for comedy purposes.
- 34. COSTUME Wearing formal clothesand jewellery portrays people as wealthy in music videos. This is because these are very expensive items to buy so this portrays wealth.
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- 36. CLASS The different classesrepresented in music videos are the upper class and the lower class.
- 37. CLASS In music videos,people from the lower class are portrayed as people with a poor quality of life and have barely and money. In contrast to this, people from the upper class are portrayed as wealthy characters with a very good quality of life with lots of expensive items.
- 38. CLASS The lower classare represented in a negative manner whereas the upper class are portrayed in a positive way.
- 39. CLASS For example, inEd Sheeran’s “A-Team” a homeless woman is represented with a drug addiction and becomes a prostitute and eventually dies from a drug addiction. This is a negative representation of the lower class. In One Direction’s “Best Song Ever”, the band are portrayed enjoying themselves and dancing in a mansion. This is a positive representation of the upper class because it shows wealthy people enjoying themselves.
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- 41. ETHNICITY Stereotypically, white peopleare portrayed as people who are quite common and live normal/average lifes. In contrast to this black people are stereotypically represented in a negative manner. For example, they are commonly portrayed as drug dealers or people who live a life of crime.
- 42. ETHNICITY Urban and R&Bmusic has developed a lot and become popular. This is heavily dependant on the media. R&B music was Rhythm and Blues music however it is now quite urban and the media has promoted R&B artists a lot and made the genre more popular.
- 43. ETHNICITY Rappers are usuallyAfrican-American however, Eminem challenged this stereotype as he is a white rapper who has had a very successful career.
- 44. ETHNICITY People from theblack ethnicity are commonly portrayed in a negative manner as they stereotypically live a life of crime.
- 45. ETHNICITY Stereotypically the twocommunities of white and black do not mix together. However Aerosmith challenged this stereotype as they released a song called “Walk this Way” in which they collaborated with RUN-DMC who are a black group.